Author: ewladmin

Editing is an important part of the writing process. Often, we think of editing as dealing with punctuation, grammar, and spelling issues. And certainly, you can hire editors that only deal with those things. However, when it comes to editing your writing editing is much more than spelling and grammar.

The things you may want to look for when you are editing your work are:

Confirm Your Copy Makes Sense – Read it out loud. Can you understand it and follow it? Does it make sense? If you’re not sure, ask someone who knows nothing about the topic to read it to find out if they understand it and that it makes sense.

Ensure the Syntax is Understandable – The order of words that you use to explain a concept or move through the scene is very important. If they don’t make sense to the reader, it will not help them. Whether you want to say “Merrily, he ran through the field of flowers.” Or is it “He ran through the field of flowers merrily.” Or perhaps “He merrily ran through the field of flowers.” All of them say the same thing, but which one really represents the right meaning to most people without confusion?

Eliminate Unneeded Words – As you write, you don’t want to worry about unneeded words. Just write. When you are editing, it’s time to remove the words that are not needed to explain the concept. For example, “Eliminate unneeded words in order to expand understanding.” You can eliminate the words “in order” and it will make sense and be easier to read. “Eliminate unneeded words to expand understanding.”

Does the Copy Keep the Audience’s Attention? – If you write something wordy or long-winded is it really needed? Will your audience pay attention at all? Does it flow well enough to keep their attention while also enhancing understanding?

Get Rid of Confusing Phrases and Clichés – This tip really depends on the type of writing you’re doing but for the most part, using clichés will not advance your meaning at all. Also, avoid phrases that cause someone to think of another meaning of the word that is not in line with your meaning.

Improve Your Language – Check your word usage. If you are using a certain word often maybe you need to learn new words that describe the same idea. You can use a thesaurus to help. A word of caution with the thesaurus is ensuring that you really understand what a word means before using it.

Ensure the Voice is Consistent – One way to ensure that you choose the right voice is to ask the client and then just make sure you keep it consistent. Also, you can add some personality to the content at this point.

Check the Facts – If you have mentioned any facts in the piece always check them. You want to be able to prove the facts with sources. This is going to help you ensure that your writing is accurate.

Grammar & Spelling – Of course, you will also want to check your grammar and spelling. Keep in mind that whether grammar should be totally “correct” or not depends on your client and the audience. For some people, reading writing with perfect grammar is boring. This is especially true if you are writing persuasively.

Editing is much more important than spelling and grammar. It’s all about ensuring that the entire piece accomplishes what you want it to accomplish and can be read and understood by the target audience. When you follow the writing process each time, you write you won’t be sorry. Your writing will look great and accomplish its task easier when you know what to do when editing.

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Despite the concern that artificial intelligence will take over writing for writers, according to The Bureau of Labor Statistics of the United States of America Writers are expected to experience growth about as fast as other careers. Plus, the median pay is about 30 bucks an hour with most writers who commit to the career experiencing solid job security.

Also, most writers are freelancers today which makes it a great way to start in a freelancing business since you won’t have to convince anyone that it can be done from a distance. But what does that mean to you? Is there any chance you can grow as an author and freelance writer and create a lucrative career doing it? The short answer is yes, you can create a thriving career today as a freelance writer and author. The long answer includes all the caveats below.

Commit to Your Craft

This is probably one of the most important aspects of becoming a writer and author. The most important job you have is learning your craft. The more you seek to improve your writing and the services you provide the more business you will have.

Read about writing, listen to podcasts about writing, join writing groups and workshops so that you can improve your writing even as you earn a full-time living doing it. That’s one thing so great about writing for a living. There is room for all levels of writers because there are all types of clients in all types of niches.

Learn the Business Side of Things

While your most important job is to write, and chances are you may be the only one who can do the writing, there is another side to this career choice, and that’s the business side of things. You may need to serve as the chief operations officer of your business, or you may have to do everything. Regardless, you must learn about organizing, planning, marketing, finance and more.

As the CEO of your small business, you’ll need to create and implement growth strategies, clarify your branding, develop systems, and possibly eventually build a small team of either employees or contractors to assist you in your business.

Get Help

The next thing you need to do as mentioned above is to get help. You may start with help that isn’t really business related if you want to. For example, outsource your housework, laundry, cooking, childcare and anything else you can to give you more time to work your business.

When you have built your business enough, start outsourcing things like bookkeeping, customer service, social media marketing, and you can even bring on another writer if needed to help you with customer work. How large you can grow, how much money you can earn, is really all up to you and what kind of business you want to build as a writer and an author.

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If you’re interested in self-publishing your work these resources will help you get it done. Today there are a variety of resources that can help you realize your self-publishing goals so it’s a good idea to check out what is offered before choosing. Try writing down what you think you need to help you and then looking for something within your budget that does the job.

Community

Finding a community of writers that have been there is a great resource for any writer. There are both free and paid communities. One that is highly recommended is Writer Help Wanted. This membership option has courses, resources, and a Facebook Group and other resources to help any type of writer succeed.

Researching

One of the best ways to research anything is to “Google it” but you do need to understand what constitutes a good source versus a bad source. Another good choice is to pay for scholarly data bases. Sometimes you can get access for a fee via your local community college. The public library may offer free access too.

Writing

Using software like MS Word, (or free alternatives) is usually the easiest and best option. However, there are specific writing software programs that you can use too like Scrivener, Final Draft, and others. Finding the right software that will help you get your words down is important. What works for one person might not work for someone else but giving different software a try is a good idea.

Editing & Proofreading

When it comes to editing and proof reading there is also software that can help. However, the main thing that helps is reading what you wrote out loud, finding someone else to read it, and using systems and software to make it work. A great plugin to get for MS Word is the Grammarly.com plugin. You can upgrade to get more features. Alternatively, you can hire a service like Scribendi.com or Landmarkeditorial.com to edit for you.

Publishing

If you want to self-publish a book Lulu.com is a great resource to help you through the entire process. You can come out with a print book as well as digital books on all the popular platforms. Another option that many writers love is Bookbaby.com as it’s considered to be an affordable option that helps with publishing and promotion.

Marketing

With marketing, you will need to market on all online platforms, social media, your website, and more. Working with a company like BookBub.com can make it a lot simpler for you to outsource. If you want to publish only Kindle books another option is KDROI.  As a writer you should be focused more on writing than anything else so using tools to help is going to help you make more sales.

Keep in mind that while all these resources are awesome, you don’t really need much to get started. The main thing is that you should find a way to focus mostly on writing and finishing your manuscripts using whatever tools and resources you believe that you need.

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Content marketing takes on so many different forms. You may not have previously considered joint ventures and partnerships as a way to increase the amount and type of content that you produce, but they can be very effective.

Joint ventures are short partnerships to work on a small project together such as co-writing a book, or hosting a podcast together. Even joining together to blog about topics together can be a type of joint venture if you both agree to promote each other.

Joint ventures and partnerships are also a great way to build trust with your audience as well as expand your audience. By joining with someone else who is well-known, you will automatically be seen as more well-known and trusted than you actually are. Even if you are both equally known and trusted, you automatically double the awareness of your business. Double the awareness can equal double the trust. The combined years of experience will add up to more trust from your audience and a bigger audience, since you get access to your partner’s audience.

Start Small to Test the Waters

Start small with a short-term joint venture to get your feet wet. Try co-writing a short eBook to publish on Kindle, or create a free PDF report to give away to people who sign up for your newsletter. Then move toward working on a longer term project together after you know that you work well together. A joint venture or partnership can be between two or more people. You can meet people to JV with by joining mastermind groups online and at in-person events.

Guest Blog and Cross Blog

When you joint venture with someone you can combine forces to create even more interesting content to market your business. For example, people who joint ventures together can agree to post guest blog posts on each other’s blogs, and to send out information about each other’s products and services in their various newsletters. This will help you (and them) get known by a new audience.

Create More Content

Interview each other in writing, video, and audio. Use the content to promote your business and your partner’s business. By working with other people it’s almost like duplicating yourself. The efforts you make together will pay off for a long time to come.

You’ll expand your audience, boost your expert status, and as you do that the trust your audience feels for you will grow. As your audience trusts you more, they’ll be more likely to spend money with you, as well as take your advice on products and services they should use.

Don’t feel like you have to stick to just one JV partnership, but don’t put too much on your plate at a time. Make each JV limited in time and scope so that you can move on to other joint ventures. The more partnerships that you participate in, the larger your audience will grow. The best people to JV with are those who market to your target audience but who aren’t really direct competition.

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To get paid well as freelance writer, you want to work with clients who have a budget to pay well. But even with that, business owners needing certain types of content tend to pay more than for other content.  Knowing which types of content pay the best is your first step to reaching your income goals.

Long Form Blog Posts

The pros of this type of content are that blog posts that are in-depth and cover a lot of information tend to pay more. The reason is that a post that goes very deep into the topic requires a lot more expertise to accomplish. But the con is that it will take you a lot more work than a more general post.

You may need to interview subject matter experts or read other published works from your client, and do a lot of time-consuming research to get a long-form post of 2000 words or more to be informative, engaging and actionable enough that people will want to read it and act on the calls to action.

Email Sequences

If you understand how funnels work and are good at writing persuasive copy you may be good at creating email sequences that market a particular product of your clients to their audience who is signed up for their email list.

The best part of this type of content is that usually, emails are not long. However, this particular type of email can earn your clients a lot of money. Therefore, the pay is higher since it includes conversational writing, product knowledge, audience knowledge, and copywriting skills. However, they may take more background work that you’ll have to rely on your client being able to give you.

Specialized Content

Any type of content that requires expert knowledge is going to pay more. For example, if you’re a nurse who wants to write about topics relating to your nursing expertise you can charge a lot more for that than if you were writing about organizing your home using items from Ikea which you can learn from a magazine and no education.

The positives of this, of course, are that if you can take education, you already have and apply it to your new writing career that is going to give you a profitable niche to work in automatically. The downside is you may want to leave that profession even if it’s your expertise. You may not like it anyway.

Case Studies

You may notice a theme. Longer, more specific content pays more. A case study usually includes discussion of a problem, with mention of one or more solutions along with the proven results and the conclusion you want the audience to come through when they read the case study.

The cons of doing case studies are that you must collect the information from the client to produce the case study. Give yourself enough time to ensure your client gets the information to you promptly. The plus though is that you can charge a premium for this type of work since case studies are longer and take more time and a more professional type of writing.

Sales Page Copywriting Plus Audio & Video Scripts

With all the YouTube videos, webinars, and podcasts that abound today, it’s no wonder that you can charge a premium for scripts. Usually, these are focused on specific sales related scripts. For example, a video that goes on the sales page. These videos can also be put on YouTube but think of it as a sales page video.

You need a lot of knowledge about copywriting to create scripts for video sales pages and marketing videos. That’s the downside. However, if you have a skill for writing in a persuasive way you can get it done. If you can write a sales page that gets results, you can do this.

Whitepapers

A white paper usually includes a client interview or subject matter expert interview, plus collecting lots of proof, research, and information that goes into the whitepaper. For this reason, it takes more time, and it is long so that will garner a larger fee.

The con of this is that white papers are long. It can take months to create one due to the back and forth necessary. They always include a table of contents, images, examples, and so much more. It’s a lot of work. However, it’s satisfying work because when you’re done with it, it’s a great sales tool for your client.

As a business owner, it’s imperative to remember that you are the one who sets your fees. Not the client. The client establishes a budget, and they choose who to hire based on a combination of budget and other factors. But you don’t have to take work if it doesn’t pay what you want to be paid. In fact, you should not take jobs that pay less than what you feel that you’re worth. If you are having issues getting the pay you want, you may want to try a different audience.

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Once you make a choice to become something professionally it’s imperative that you know what it takes to accomplish it, are dedicated to it, and understand that you must live the life if you want to be whatever it is. That is very true with any profession not just writing. If you want to be a good writer who earns the living they need and want and to enjoy your life, you’ll need to understand that you need to work on committing yourself to the profession.

Be Dedicated

The very first thing you need to do is know what kind of dedication is needed to become a sought-after writer. If you’re going to be a writer, it takes more than just understanding the language you’re using. It also requires that you keep at it during the difficult times. As a writer, you must not accept things like “writer’s block” or anything that gets in the way of you doing your job. Imagine if a doctor had “doctor’s block” how would that work?

Improve Your Skills

Work on improving your skills. As a writer, it’s important for you to learn about all types of writing, to improve your vocabulary, and to read about the types of things you write about. Doing this is going to help you enjoy writing more because you’ll have more to pull from when you sit down to write if you keep working on improving your writing skills.

Invest in Professional Development

There are many types of professional development that you can attend from writer workshops to online marketing workshops. Whatever it is that you want to learn that is even slightly related to what you do can help you improve your work.

Learn About Your Audience

It depends on the type of writing that you do, but you must know who your audience is and what makes them tick to be able to write for them. If you’re a ghostwriter, you’ll need to know all about the person you write for, but also about the people who will read the work to ensure you get it right.

Build Your Portfolio

Even if you don’t have a client to write for right now, it’s important to build your portfolio. This can happen simply by writing about the types of topics you want to write about. That way you have something to show potential clients.

Market Always

If you want clients, it is important always to keep marketing. You can market via your website, social media, snail mail, email, and in person. You should do all of the above marketing to get the word out about your services.

Write Daily

This is probably the most important advice for anyone who wants to be a writer. Do it. Write. Write every day. Write all the time. Write about everything. Write about anything. Practice writing and getting words out every single day.

The fact is, if you’re not committed, you’re doomed to fail. Think about what it takes to become a doctor? Is becoming a writer really any different? Other than societal perception writing is a very important career choice that can make a big difference. Writing is used in all aspects of life. Devoting to learning the profession in the same way a doctor learns to be a doctor through education, doing it daily, and marketing can make a huge difference in your ability to achieve success as a writer.

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When you finish your book, you probably feel good. However, when it comes to becoming a successful author, writing is only part of the process. Now you need to market your book, and part of marketing requires that you obtain as much media coverages as possible as quickly as possible so that you stay at the top of mind for the audience. Let’s look at ways to accomplish this.

Create a Book Trailer & Website – At least a few months before launching your book you will need a website or page for your book. A creative thing to do if it works for your book is to create a book trailer which is just a nice movie style video describing your book without giving away all the details.

Create an Advance Review Copy – When your book is done make sure you create an advance review copy. Some people give their actual book, but others hold some of it back with specialized review copies that aren’t inclusive of the entire book. It’s up to you how you do this, but either way, giving them something to go on is helpful.

Solicit Testimonials When Possible – Once you’ve given your review copy out and given enough time for them to read the information ask for reviews. It’s worth it to ask almost anyone willing to read your book but most especially the press, professional reviewers, and other subject matter experts.

Develop a Focused Press Release – You may need more than one press release. You want to send them to the right people who will help get the word out about your book and sometimes you may need to include different pieces of information. Think about who is going to read it, then create it accordingly.

Target Media Partners Carefully – When you do send out your press release or even a pitch for an interview it’s imperative that you target the right media partners. You don’t want to blanket the media with your information. Instead, you want to pick and choose very carefully targeted partners who market to your audience.

Speak Publicly & Get Interviewed — Seek to get interviewed on TV, radio, online, in person, at events and more. The more you speak via interviews or as a talk or speech, the better. When people hear you talk, they will start to trust that your book is also worth a read.

Tie Promotions with Other Events – One way to get buzz going is to tie your promotions with other events. For example, if you wrote a book about your journey with breast cancer, you may be able to talk at related events and give a percentage of profits to a charity that helps women and men with breast cancer.

Promote Everything Wherever Your Audience Is – Marketing and promoting is a continuous thing that should not ever stop when it comes to getting the word out about your book. Carry your book and cards and other information with you so that you can give it out whenever it seems appropriate.

Getting media coverage for your book is an important part of being a published author. Even if you went with a big-name publishing house, you’d still be responsible for the marketing efforts. The only exception to this is if you are a big name with a huge following already, then they will help you more marketing from a publishing house. Until then, you’re going to have to do it yourself, but you can also hire people to help you.

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One of the most important aspects outside of your product or service is the copywriting and content that you use to get more sales. After all, you can have the best product ever created but if no one knows about you, you’ll make no sales. The copywriting strategies you use can set you apart from the competition.

1. Develop Audience Personas – Your job when writing any copy is to get to know your audience as intimately as possible and to engage with them. Creating audience personas helps to give you the right information on who you’re writing to – who you’re trying to persuade with your writing. You can create more than one audience persona too. In fact, you should map the audience personas you create to their buying cycle, as well as by targeting the various audiences who need the product.

2. Understand Your Products – Study the benefits your products offer your audience. If you’re not sure, ask the people who have bought or tried them. What do they feel are good benefits of your products? It might help you to write a list of features, then beside each feature write down the benefit of it for your audience so that your copywriting focuses only on the benefits.

3. Learn Persuasive Writing – Persuasive writing is all about finding the right words to convince the reader to believe your information is the best advice and your product is the best solution for them to solve all their problems. You want them to build up the “know, like, trust” factor with your writing. Many devices are used in persuasive writing such as metaphors, similes, repetition, and parallelism.

4. Write Headlines with Clarity – The job of the headline is to get the audience to click through so that they can read the next sentence. The aim is to create a headline that is clear. The best headlines mention the solution, give a time limit and address objections. But you don’t have to include all three every single time in each headline; just using one will make a huge difference.

5. Learn AIDA – The acronym stands for Attention, Interest, Desire, and Action. That means the content you create should grab their attention, trigger their interest to learn more, and then create a strong desire to fix their problem, and of course always include a call to action. If you follow this idea for every piece of content – whether it’s a sales page or an email message, you should be able to increase your conversions exponentially.

6. It’s All About the Audience – Your audience is trying to learn something about a specific topic. They’re looking for answers to their questions so that they can find solutions for their problems. When you tell your own story, it should be from their perspective and not from your own. Why you’re the right person should make them feel comfortable in working with you due to your experience, expertise, and knowledge.

7. Test Everything – Thankfully, the technology exists today to help you ensure that you’re using the best headlines, best images, and the best words for your copy. Test different headlines, test different types of sales pages and test various places on your website for the best response to your efforts.

The right copywriting strategies above can make a big difference in your clicks and conversions. Use these tips to improve your copywriting and set yourself apart from the competition.

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If you want to be a freelance writer one of the tasks you have before you is to find work. As a freelancer, you’re responsible for finding the work to make bids on so that you can keep your cash flow positive. Locating high-paying freelance writing jobs is possible, but you need first to be ready and then know where to find them.

Know Your Audience

Understanding who you want to write for is an imperative that cannot be skipped. Many people will often say that they’ll write for anyone about anything because they’re fast at learning topics. However, it’s hard to market that. You can take that work if you want to as it comes, but you should market with a focus to the audience who can afford to pay you what you want to earn and who need work about topics you are familiar with.

Get Clear on The Types of Projects You Want to Do

Knowing the type of projects, you want to write also helps. For example, if you’re going to be a grant writer that is an entirely different type of writing than if you want to ghostwrite Young Adult novels or write blog content about all things WordPress, for instance. You need to know what you want to work on and who needs that type of work.

Know the Movers & Shakers

Once you’ve identified your audience and the types of projects you want to work on, now you need to find the movers and shakers in that arena. Not the writers. You want to find experts to follow in the niche who have followers. Those followers may be people who need the writing, and the expert may also need the writing. It totally depends on the niche, but remember that you don’t want to always hang out with other writers you want to hang out with people who need your services.

Publish Your Own Work

While you’re working on finding high-paying freelance writing jobs you want to keep writing. The only real way to get work in a creative arena like writing is to have samples in the niche you want to write about including the different types of content from blog posts, to emails, to copy, to eBooks and so forth. Publish it on your own site or to Amazon as a Kindle book so that you can show people your work. While you’re writing, you might as well get published in industry magazines (for pay and for free) using your own byline. This will help you get more work.

Set Up Your Website / Portfolio

Using the information that you’ve gathered, and your knowledge about your audience and the niche you want to write in, set up your website as a portfolio but also as a landing page that helps weed through the audience and onboard new clients. For example, you can add a scheduling app to let them schedule discovery calls to a landing page offering your writing services.

Get the Right Systems & Tools

Don’t skimp on systems. At the very least you need a three-stage funnel which will require an email autoresponder, a website, and a scheduling app. The way it works is that someone sees a link to your site on your Author Profile on Amazon, or LinkedIn (or anywhere) they click it. Once clicked they will go to a landing page to sign up for a discovery call. Then they’re on your email list, and once you talk to them, they’ll be that much closer to choosing you if you’re right for each other.

Pitching regularly is a necessity if you want to keep your client roster full. Setting up automation to make some of the pitches easier to come by is always helpful, but you’re still going to have to submit a lot of pitches. Most people will have to make about 10 pitches to get one or two projects.

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When you want to learn information about any topic this information will help you do it. The biggest thing is that you need to open your mind to be a life long learner. No matter the niche things do change with time. These free ways to boost your knowledge in a given niche will make all the difference for you.

Interview Subject Matter Experts

This is one of the best ways to learn something about any niche. Find people who already know and ask the questions that you need to know. It will help you to get some background so that you know what questions to ask though so do educate yourself before you contact subject matter experts.

Read Industry Journals & Magazines

This is a great way to get some knowledge. When you read just read and don’t even try to take notes at first. Reading as much as you can before you start choosing references and ideas is usually best so that you know what is accurate and what is not. The reason is that even a journal may contain information that is contrary to what you want to tell the audience. Getting lots of information from all ideas and sides is best.

Read Books

Yes, you can still go to your local library and check out books free. You may also be able to access digital books free via your local public library. Check out old books and new books on the topic so that you can learn where people are getting their current ideas from and how everything developed to where it is today.

Listen to Podcasts Hosted by Industry Experts

Sign up for podcasts about the topic and listen. You may have to listen to a lot before you find someone who resonates with you. Check on the people who are passing themselves off as experts to ensure that they’ve done what they said and that they are true experts.

Commit to Immersing Yourself in The Niche

They say it takes 10,000 hours to become an expert on any niche. If that’s your goal, you can do it. Just realize that it takes time. You will need to get involved in the niche intimately to learn what you can about it. That means signing up for everything you can, talking to everyone you can, and committing to doing it.

Go to Live Events

Nothing is better than a live event about a particular niche. This is a place you can often get ideas from several experts in the niche at one time. Often live events have multiple speakers and presenters all claiming expertise. This is a good way to find people to connect with.

Connect with Influencers

Once you start meeting people within the niche start connecting to them more. Follow them on social media, get their email address, and if you can find out their cell numbers to hat you have a direct connection to them. Make it profitable and interesting for them to provide that connection to you.

Even if a product or service does not change, and the customer demographics do not change, the customers still do transform over time in terms of their likes, dislikes, and fears. It’s important for you always to keep learning.

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