Freelancers: How to Pitch Your Services Successfully

If you want to be more successful in your freelance career, it’s important to understand the best practices for pitching new clients that help you win the client. Finding leads and pitching to them is the biggest challenge to having a financially stable and successful freelance writing career.

Know Who Your Ideal Client Is

It is imperative before talking to any new writing customer that you know who your ideal client is. If you have some criteria to fit, it’s going to make it easier not to waste your time with people who either cannot afford your services are interested in totally different types of writing. For example, if you write blog content that is not the same as copywriting.

Establish Creditability

Create an effective website, set up social accounts, and be active on them both. You want to be active with purpose though. Add content to your blog, share it on social, answer questions on social, and do what you can to show and demonstrate your expertise in this area with testimonials, referrals, and news articles about you.

Qualify Any New Leads

When you do get a new lead, take the time to match them to your ideal client persona before you move on with them. A good way to do this is to use a system like scheduling.com to set up a questionnaire that helps qualify them before they can set up an appointment with you.

Personalize Your Proposals

When you send anyone a proposal don’t make it boilerplate. Instead, personalize your proposal based off your conversation with the potential new client. Line by line they should understand that you get what they want because your proposal describes accurately what they said.

Be Confident in Your Writing Skills

In your pitch avoid using words that signify that you’re not confident in your skills. Phrases like “I think,” “I believe” and “I’m new,” do not invoke confidence. Instead, state everything matter-of-factly like the expert you are. Do not apologize or justify asking for money for your services.

Follow Directions

If you submit a pitch based off a proposal, it’s critical that you follow the directions. Double check the directions after you think you’re done. Check off each point that you made based on the proposal, so you don’t miss anything.

Pitch Often

If you want to have a successful freelance writing career that brings in money on a steady basis, you’ll want to try pitching at least one new client every single day. To do that, set up a process to attract and convert such as a sales funnel that will provide you with new people to pitch too often. You can also try job boards, groups, and other places to find clients.

It’s About Them

Remember that in your pitch, even when you’re talking about yourself, frame it from their perspective. How do your 20 years of writing experience affect them exactly?

Save Any Successful Pitches

When you do have a successful pitch save it so that you can pull from it for your next ideal client who comes to you for an interview or discovery call. As you perfect your pitching process, you’ll see an exponentially higher return on investment.

Pitching new clients is going to be a daily function of your job as a freelance writer. For some people, this aspect of freelancing is not their favorite thing. However, even if you don’t like it, you must do it and perhaps we can help make it a bit easier…

What to Do Next: Get $10 Off Our Done-for-You Client Acquisition Templates

Client Acquisition TemplatesOur Client Acquisition Template Package makes it easy for you to get new clients, repeat clients and referrals.

The package includes:

Insider’s Strategy Guide: Getting and retaining customers is crucial to the success of your business. This guide will give you the tools you need to do just that and show you exactly how to use the templates included.

Client Benefit List: Show potential clients your services and offers benefit them. Use this list of 30 benefits to help you get started.

30 Ways to Get Referrals From Your Clients List: Referrals help you build credibility and relationships with potential clients. Use this list to help you get referrals from your existing clients in ways you may not have thought of.

Personalize Your Client Letters List: Use this list of 30 personalizations to help you create great client letters that will help you convey your message as well as make solid and meaningful connections.

Cold Email & Cold Email Follow Up Templates: Use these email templates to reach out to potential clients you are interested in working with.

Event Follow-Up Email Template: Use this email template to follow up with a potential client that you met at a live event.

After Consultation Email Template: Use this template to send a thoughtful follow up after a consultation meeting.

Request Testimonials Email Template: Use this email template to request a testimonial from clients you’ve successfully worked with.

Request Referrals Email Template: Referrals help you build authority and credibility with your clients. Use this template to help you request referrals from your existing or past clients.

Get More Work Email Template: Use this template to offer gifts or incentives to clients you’d like to work with again.

Offer for Retainer Email Template: Use this template t offer a retainer package to your clients and explain the benefits.

Introduction Email Template: This template can be used to reach out to a potential client who was referred to you by a mutual friend.

Client Engagement Email Template: Use this template to send to your clients after they agreed to start working with you.

Click here to grab the Client Acquisition template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

Stop Chasing Work and Start Attracting Clients

Many freelancers give up eventually. They get tired and find a normal job. The main reason is due to not understanding how to attract clients. Instead, they simply do a few one-off projects that pay low and are not very satisfying or lucrative.

Eventually, this weighs on them because of the uncertainty, the inability to create a stable income, and feeling as they’re always working. Then they give up. Thankfully, you don’t need to give up. You’re going to learn right now how to start attracting clients instead of chasing work. The answer involves developing a freelance writing sales funnel.

Leads and Prospects

Finding leads that you can develop into prospects is a lot easier if you have a sales funnel because a lot of the process of turning someone into a qualified prospect happens automatically. Just for future reference, a lead becomes a prospect after engaging with you in a way that shows they are qualified to purchase and will purchase although it might not be from you.

To generate leads, you need to get your message out to more people. You can blog, post on social sites, and go to networking events. You can also get listed on various writer sites if you join their organization. You can also create a lead magnet for your ideal client to help convert them to your email list where you can nurture them with automatic emails that you previously created.

Where Does Your Ideal Client Get Their Information?

One thing to keep in mind is that you want to know your clients enough that they want what you offer. All you must do is put it in front of them where they are. It’s much easier selling to someone who already needs what you are offering than trying to convince people that they need to hire a writer. Find people who you know need writers and like to hire freelancers and make yourself known to them.

When you find leads, who need your services, then it’s time to qualify them. It’s easier if they qualify or disqualify themselves which is where your own content on your own site, in your email autoresponder messages, in your questionnaires, and on your website is going to help weed out people.

Nurture Your Existing and Former Clients Plus Prospects

Segment each of these groups but ensure that you generate enough messages and information for them to learn about your services and availability. Send your blog posts to them, like their posts on social media, answer questions they ask wherever they’re asking them, and if possible, you may want to call them to check up on them depending on your niche and audience.

You can also deliver retargeting advertisements to them once they visit your site using a pixel or sign up for your email list using their email address. Even old clients might like seeing an advertisement from you about a special you’re having when they’re on Facebook talking to their family. Since they know you, they’ll appreciate being told about it, and since people don’t always open email, this is a great way to do it.

Finally, once someone signs up for a discovery call or otherwise wants to set up a contract with you the key to working with clients over one-off work is to go for clients who need regular work completed. PLR salespeople, popular bloggers, YouTube stars, coaches, and so many more people need regular content. Think of all the content you need to market your business to attract prospects into your funnel. They need the same thing only written to a different audience.

What to Do Next: Get $10 Off Our Done-for-You Client Acquisition Templates

Client Acquisition TemplatesOur Client Acquisition Template Package makes it easy for you to get new clients, repeat clients and referrals.

The package includes:

Insider’s Strategy Guide: Getting and retaining customers is crucial to the success of your business. This guide will give you the tools you need to do just that and show you exactly how to use the templates included.

Client Benefit List: Show potential clients your services and offers benefit them. Use this list of 30 benefits to help you get started.

30 Ways to Get Referrals From Your Clients List: Referrals help you build credibility and relationships with potential clients. Use this list to help you get referrals from your existing clients in ways you may not have thought of.

Personalize Your Client Letters List: Use this list of 30 personalizations to help you create great client letters that will help you convey your message as well as make solid and meaningful connections.

Cold Email & Cold Email Follow Up Templates: Use these email templates to reach out to potential clients you are interested in working with.

Event Follow-Up Email Template: Use this email template to follow up with a potential client that you met at a live event.

After Consultation Email Template: Use this template to send a thoughtful follow up after a consultation meeting.

Request Testimonials Email Template: Use this email template to request a testimonial from clients you’ve successfully worked with.

Request Referrals Email Template: Referrals help you build authority and credibility with your clients. Use this template to help you request referrals from your existing or past clients.

Get More Work Email Template: Use this template to offer gifts or incentives to clients you’d like to work with again.

Offer for Retainer Email Template: Use this template t offer a retainer package to your clients and explain the benefits.

Introduction Email Template: This template can be used to reach out to a potential client who was referred to you by a mutual friend.

Client Engagement Email Template: Use this template to send to your clients after they agreed to start working with you.

Click here to grab the Client Acquisition template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!