When you’re busy building your online platform, it’s easy to forget about emailing your list. After all, you’ve probably been told to build your list before you do anything else. However, it’s not enough to build a huge list.
You want to make sure your subscribers are engaging with you as you’re building your list. This means staying in frequent contact with your list once or twice a week. The good news is it doesn’t have to be hard to send out regular messages…
Share a Free Resource They’ll Love
Think about what your audience loves and always wants more of. If you serve an audience that loves graphic design then link to a free graphic design program such as Canva or Pixlr.
Keep in mind that the free resources should apply to your niche. If your subscribers are school teachers and librarians, they probably don’t care about a free fishing guide or lawn care tips. However, they’d probably love a link to a website that has free worksheets for their students.
Tell Your List about the Content You’re Consuming
This can be as simple as sharing what you’re reading or watching. Again, you want this content to be relevant to your list. So, if you serve business leaders, tell them about the great coaching biography you’re reading and how it can benefit their business.
If you’re a fiction writer, you’ll want to share entertainment content that you’re consuming. For example, a fantasy author could create a list of must-binge fantasy series on Netflix and include shows like Once Upon a Time, Game of Thrones, and Outlander.
Answer Common Questions from Your Community
If you find yourself answering the same questions for your community again and again, turn them into emails. For example, if you serve pet parents, you may get questions like,
“Why does my pet do ABC?” or “How can I stop my pet from doing ABC?”
Not only does answering questions give you fodder for your emails, it also allows you to position yourself as an authority in your niche. Supplying answers will make your subscribers more likely to buy your services or products.
Brainstorm New Content Ideas
Make it a habit to brainstorm new content regularly. You can brainstorm content by doing word association exercises, visiting forums or groups where your community hangs out, and searching through niche hashtags on social media.
You can also invite your community to help you brainstorm. You can do this by sending out a short survey to your mailing list. Ask them what types of content they’d like to see from you like text, video, or audio. Then ask them what they want to learn more about so you can tailor your future content toward them.
Get Some Templates
Make staying in touch with your mailing list a top priority. It might feel difficult at first but it’s important that you keep your list responsive. If you want ideas on how to do that and examples of what to send your list, grab these Email Marketing Templates from DFY Templates.
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