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  • Evoking Emotion That Leads to Taking Action
    One tip for good copywriting and persuasive writing is to use the right words to evoke emotion in your readers. Evoking emotion requires that you know your audience, understand the benefits of your product, and know the right type of words to use to help your readers learn to trust you enough to feel those ...
  • Choosing the Right Brand Image
    One of the first steps in creating an effective advertising strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business effectively. Your brand is the way other people identify your business. It needs ...
  • New Rules of Publishing Frequency
    Blogging was hugely popular when it first started in around 2007. It was a means for people to express themselves online freely, and without the need to know a lot about building websites, HTML and so forth. They could publish whatever they felt like whenever the mood struck them. Some kept it up on a regular ...
  • How to Leverage a Creative Dry Spell
    It probably happens to all creative personality types. One day you wake up and feel as if you cannot think of one more creative thing. Some people call this a “creative dry spell.” Writers may call it “writer’s block.” In any case, it means that you’re having trouble becoming creative when you need to be. ...
  • How to Improve the Readability of Your Content
    There are a number of ways to make your content more readable, for a better customer experience and more chance to convert visitors into buyers. Font Type There are two classes of font – serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good ...
  • How to Create Better Content for Your Readers
    A great way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise ...
  • Top Ten Writing Mistakes Most People Make
    Writing mistakes are easy to make. Even the most expert of writers makes them. And even if you proofread religiously, you’re likely to miss something. Everyone gets things wrong – that’s a fact. No one is immune from making writing mistakes. 1. Spelling Errors – Even though most people use spell check within their word processing ...
  • Tell a Story That Is Worth Repeating
    The power of storytelling is all around us. Storytelling informs almost all aspects of our lives – whether it’s the story our religion tells us or the story science tells us, the stories worth repeating have a few things in common. If you can match these features of a great story, you can ensure that ...
  • How to Prep before Writing Your Copy
    If you’re ready to put in the hard work that writing copy needs, you’ll do all right. Persuasive sales copy is the difference between success and failure. Seriously – it really is. Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they ...
  • Eight Key Components of an Effective Product Promotion
    No matter what you’re planning to promote, there are certain steps to an effective product promotion plan. It crosses all niches, platforms, and audiences. You have to know who you’re promoting to, where you stand now, what your goals are, how you’ll develop your message and in what form, plus actually do it. 1. Know Your ...