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  • How Often Should You Review Your Content Plan and Analytics?
    There are a number of different schools of thought regarding how often a business owner with a website or blog should review their content plan and their analytics. The truth is, you need to do it every time you publish something new. The biggest mistakes new small business owners make are: a) They don’t have a ...
  • How to Encourage Earned Media
    Most bloggers and online business owners miss golden opportunities to promote their brand and business by not having a media outreach program or focusing on earned media. Yet encouraging earned media can be one of the best ways to achieve your goals. What Is Earned Media? Earned media is when discussions about your brand, products and/or services ...
  • How to Build Suspense in Your Content
    A lot of content on the internet just seems to be the same old thing, with nothing new, exciting or noteworthy that deserves being paid attention to. One of the best ways to stand out from this is to create suspense. This can be accomplished in a couple of ways. Journalistic Writing versus Blogging Journalistic writing is ...
  • Why You Should Advertise Your Business Offline
    Despite all the time, attention, and resources that are directed towards internet marketing, are you aware of the evidence that shows offline marketing can also be massively effective? Well in fact it can, and here is why. Without a doubt, the ideal you should aim for is to engage in the right mix of on and ...
  • How to Write Attention-Grabbing Headlines
    More people read the headlines than read what’s inside the headline. Therefore, if you want people to click through to read your content, you need to learn to write headlines that get attention. Your headline matters more than almost anything if you want people to consume your content. Your headline should be original and specific, stress ...
  • How Improving Your Content Can Grow Your List
    If you’re getting a lot of clicks on your content but your list isn’t growing, there are many ways to deal with this. Let’s look at how improving your content can grow your list. Add Multiple CTAs – Don’t just put a box on the right side-bar asking for people to sign up for your newsletter. ...
  • Evoking Emotion That Leads to Taking Action
    One tip for good copywriting and persuasive writing is to use the right words to evoke emotion in your readers. Evoking emotion requires that you know your audience, understand the benefits of your product, and know the right type of words to use to help your readers learn to trust you enough to feel those ...
  • Choosing the Right Brand Image
    One of the first steps in creating an effective advertising strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business effectively. Your brand is the way other people identify your business. It needs ...
  • New Rules of Publishing Frequency
    Blogging was hugely popular when it first started in around 2007. It was a means for people to express themselves online freely, and without the need to know a lot about building websites, HTML and so forth. They could publish whatever they felt like whenever the mood struck them. Some kept it up on a regular ...
  • How to Leverage a Creative Dry Spell
    It probably happens to all creative personality types. One day you wake up and feel as if you cannot think of one more creative thing. Some people call this a “creative dry spell.” Writers may call it “writer’s block.” In any case, it means that you’re having trouble becoming creative when you need to be. ...