We all want to sell more books. That’s the goal of writing and publishing, right? Many new authors think now that they’ve written and published their book sales will skyrocket. But the truth is that even if you write a high-quality book, you need more than one to improve book sales.
It makes sense that the more books you publish the more money you will make, like everything you do in business. The more books you have-at the right price- the more exposure you get in Amazon, Bookstores, Book Review Sites, and everywhere they are exposed. You’ve seen authors do this. Everyone from JK Rowling’s Harry Potter series to the Mindfulness Book Series with Barrie Davenport.
Having a series whether you’re writing fiction or nonfiction, is key to increasing your sales. Fiction will obviously have some of the same set of characters that continue the story. Nonfiction series can be done in a variety of ways. For instance, you could target the same group of readers to solve a variety of problems for them, with a book for each problem. As an example, tackle the topic of being a single mom and write a book for each challenge they deal with. This gives you the opportunity to cross-promote the books to your target market.
Another technique for creating a series in the nonfiction arena is to solve the same problem for different groups. Think about the Chicken Soup series. This technique increases sales since readers buy the books as gifts or recommend them to others in different markets. Once someone buys one of your books in a series, they become hooked and crave more.
How To Level Up Your Sales
- Plan a series to publish more books. Most fiction authors start to see a return on their investment after the fourth or fifth book.
- Set an attainable goal for the series
- Realize that each book published will add more revenue and help sell the previous and future books in the series. It also helps you retain customers who might buy a new or different series you have.
- Amazon loves new material. Actively releasing a new book brings in consistent sales and reviews. This switches the algorithm on to help you sell more by sending your current books into the higher-traffic channels.
Of course, publishing more books won’t be easy. And it won’t happen overnight. Just keep in mind that whenever you publish a new book, you’re improving your book sales. But the more books you publish the more income you can potentially make and the more subscribers (or fans) you can add to your list.
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