What to Post on Your Facebook Page

Having a large following on Facebook is great. But if you have a ton of “likes” and only a handful of true fans, then it doesn’t matter how awesome your brand is. Your posts still aren’t likely to be seen.

Facebook doesn’t just look at the number of likes you have—it also considers how much engagement you’re getting. Fortunately, there are still a few things you can do to boost your engagement levels…

Ask Questions

Questions are a simple way to get people commenting on your posts. The important thing is to ask questions that are relevant to your brand. For example, if you’re a cosmetics brand, you might ask, “What’s the #1 makeup item you’re never without?”

As people begin answering, go through and “like” their comments. If they ask a question in return or need help with an issue, take a moment to respond. By doing this, Facebook’s algorithms will think your post is trending and display it to even more of your followers.

Share Images

The best types of images to share are funny ones (think memes) or inspirational ones. Unless your business is a religious institution or a political niche, avoid touching on these two topics in your images. They can result in alienating a large portion of your followers.

Again, you want to stay on topic so the images align with your brand. For example, if you sell skydiving lessons, then a funny post about fear of heights might be appropriate. But your audience may not find a dog joke as funny.

Go Live

Facebook loves promoting live videos to their users and they’ll even send your followers a notification that you’ve gone live. That’s why you want to use Facebook to start broadcasting if you haven’t yet.

Don’t just pop in for a quick chat on Facebook Live. The social media giant prefers to see videos that are 15-45 minutes in length. Viewers watch live videos with the understanding that they’ll be getting meatier content, so show up ready to share valuable insights or tips.

Use Facebook’s Graphics

Sometimes, you want to share a quick text update with your Facebook fans. The only problem is that it’s easy for text posts to get lost in the noise of a busy newsfeed.

You can overcome this problem by using the graphics Facebook has included in their posting area. Login and type your status. Then click on the backgrounds to choose one—the backgrounds are the tiny colorful squares you see at the bottom of your posting area.

Link to Interesting Content

Linking to outside content on Facebook can also be a good idea. But you want to pick content that’s fascinating. Linking to ho-hum content trains your community to ignore your suggestions.

Instead, only link to the very best posts and articles online. Look for headlines that will grab attention and inspire your audience to click. Remember: if it doesn’t inspire you to click, it probably won’t appeal to your followers either.

Ask Your Followers to Share

This is another simple tactic that can boost your engagement rate. But you only want to ask your followers to share a post when it’s truly valuable. Posting 20 updates about your new sale and telling your followers to share each post will get you ignored.

Instead, post something that your community will naturally want to tell their friends about. For example, you could ask them to share a post that features a 20% discount coupon code or a chance to win a prize (per Facebook’s advertising rules, sharing cannot be a requirement in your contest).

Pay Attention to What Works

Study your Facebook insights. This is the best way to track your engagement level and see which posts are succeeding. Pay attention to what your most popular posts have in common.

For example, you may notice most of your engagement comes when you post Facebook Live videos but you get very little engagement from regular videos. Now that you know that, you can transition to doing just Facebook Live videos to keep your fans interested.

Facebook is one of the best social networks to use for your marketing. But like every tool, you need to invest the time and the energy into making sure it’s working right for your business.

What to Do Next: Get 30% Off Our Done-for-You Facebook Page Templates

Facebook Page TemplatesMake it easier to make the most of your Facebook Page with our Facebook Page Template Package that includes:

Facebook Pages Insider’s Strategy Guide that shares some of the hottest strategies for growing and engaging your following and shows you exactly how to use all the templates for your business.

5 Facebook Page Description Templates: Create a compelling description for your Facebook Page that inspires more likes.

5 Facebook Post Templates: Use these templates to give you inspiration for writing announcement posts on your Facebook Page. Announce your freebie, webinar, product launch, new content and surveys.

50 Compelling Things to Post: Need ideas for what to post? We’ve got them here for you.

5 Facebook Cover Graphic Templates: These templates will help you create the Facebook Cover image on your Facebook Page. You get 5 blank templates, 5 example templates and 5 totally editable PSD templates.

5 Facebook Profile Image Templates: Create an eye-catching profile image with these templates. You also get 5 blank templates, 5 example templates and 5 totally editable PSD templates.

5 Facebook Image Post Templates: Image posts can grab a lot of attention. We’ve made 5 of them for you…and each of those comes with a blank version, example version and fully editable PSD.

Click here to grab the Facebook Page template package.

And, of course, use our special coupon code to get 30% off. Coupon code: FBPAGES

You can use these templates for your own Facebook Page, help your clients with their pages or even include the templates in products you provide to your customers. The choice is yours!

How to Get More Likes on Your Facebook Page

We all want to get more likes on our Facebook Page. With a bigger platform, this gives you access to a bigger list of potential customers and clients. But how do you go about getting those followers?

Try a few of these suggestions….

Invite Friends to Your Page

If you haven’t already, send out Facebook invites, asking your friend to like your business page. While you can ask everyone in your friends list to click “like,” most of them aren’t going to.

You’ll get more likes if you focus on inviting only the friends that might genuinely find your page interesting. For example, if you run a dog grooming business, invite your friends from the local dog park to hit ‘like.’ But those ladies from your quilting club? They probably don’t care about your page and won’t enjoy the content.

Add Your Page to Your Profile

When someone wants to learn more about you, make it easy for them to learn about your business, too. All you need to do is add your page in the work section. For example, you might say: “Chief Content Creator at Marketing Wizards LLC.” Make sure your page title is linked.

Briefly (in 1-2 sentences) share what you do for your blog or brand. You could say something simple like: “I manage the creation and scheduling of blog posts and social media content.”

Include It in Your Signature

Your signature is a great place to advertise your Facebook page. You can add a signature to your email through Hubspot’s Email Signature Generator or WiseStamp. Then just select the Facebook icon and link it to your page.

Promote Your Fan Page on Your Blog

One simple way to grow your following is to add your fan page to your blog or website. Then when new visitors arrive, they can see all your recent page updates and they can even like your page without leaving your site.

Put a “PS” in Your Autoresponder Series

Use your autoresponder series to tell new subscribers about your Facebook fan page. At the end of each message, include a simple “PS” section. You could say: “PS: Liked this message? Follow me on my Facebook Page!”

Facebook Ads Showcase Your Page

While you may want to be weary of advertising your Facebook Page directly in a Facebook Ad as it can be quite expensive, do note that when you advertise your other offers, your Page is featured in those ads.

So the more you advertise, the more exposure your page will get and your follower list will grow naturally.

What to Do Next: Get 30% Off Our Done-for-You Facebook Page Templates

Facebook Page TemplatesMake it easier to make the most of your Facebook Page with our Facebook Page Template Package that includes:

Facebook Pages Insider’s Strategy Guide that shares some of the hottest strategies for growing and engaging your following and shows you exactly how to use all the templates for your business.

5 Facebook Page Description Templates: Create a compelling description for your Facebook Page that inspires more likes.

5 Facebook Post Templates: Use these templates to give you inspiration for writing announcement posts on your Facebook Page. Announce your freebie, webinar, product launch, new content and surveys.

50 Compelling Things to Post: Need ideas for what to post? We’ve got them here for you.

5 Facebook Cover Graphic Templates: These templates will help you create the Facebook Cover image on your Facebook Page. You get 5 blank templates, 5 example templates and 5 totally editable PSD templates.

5 Facebook Profile Image Templates: Create an eye-catching profile image with these templates. You also get 5 blank templates, 5 example templates and 5 totally editable PSD templates.

5 Facebook Image Post Templates: Image posts can grab a lot of attention. We’ve made 5 of them for you…and each of those comes with a blank version, example version and fully editable PSD.

Click here to grab the Facebook Page template package.

And, of course, use our special coupon code to get 30% off. Coupon code: FBPAGES

You can use these templates for your own Facebook Page, help your clients with their pages or even include the templates in products you provide to your customers. The choice is yours!

7 Steps To Freelance Writing Success

“When your livelihood depends on self-imposed productivity, you either get good at it or you find yourself in mounds of debt.” ? Nacie Carson 

Working as an independent contractor is a great way to earn money while enjoying flexible hours.

Another attractive benefit of freelancing is being able to work wherever you want, whether it’s at home or at your local coffee shop.

And for a lot of people, they see freelancing as a way to break away from the rigid structure of a corporate environment.

In the recent years, more and more people have jumped ship and gone over to the freelancing side to enjoy a better work-life balance. 

After the U.S. economy took a serious hit during the recession, a lot of companies have found that hiring specialized workers is a better business model than employing full-time staff.

In fact, a Harvard study in 2016 shows that the number of freelance workers in North America alone has skyrocketed from about 14 million to almost 24 million between 2005 and 2015.

As of today, this number is still growing and will continue to do so in the next decade.

With developments in technology and a rapidly expanding freelance job market, it’s become easier than ever to get a piece of the action.

Freelance writing: Legit or not? 

With freelance writing, in particular, some people are worried about getting ripped off for their hard time or getting scammed by a shady employer.

But freelancing sites like Upwork and Elance have made it possible for aspiring freelance writers to get fair-paying jobs and get compensated on time.

Furthermore, you don’t need to have an academic background in language to land your first assignment.

On the contrary, most companies are probably looking for someone who can write in a relaxed, casual tone to connect to readers.

As you’ll learn, a lot of these online writing jobs specifically avoid words and phrases that might sound too stiff or formal which would alienate their target market.

So you don’t have to worry about writing like a professor just to get started with your freelance career.

The best part is that there’s ALWAYS work to be done, which means you’ll have a stable cash flow even without punching a clock at the office.

If you’re ready to try this exciting, new venture, check out these 7 Tips To Becoming an Awesome Freelance Writer: 

#1: Have a system in place 

This is the most essential part about finding steady freelance work.

Once you’ve done your due diligence, you’ll have no trouble getting clients and keeping them.

Better yet, you’ll have the advantage of working around a schedule that works for YOU.

Like I said, it’s easy to earn from online writing for the simple reason that demand for this type of work is high.

You’ll find that just about any industry has an online presence, and that means they need someone to provide them with content to increase their market reach.

It’s likely they have a blog, a social media page, and an email campaign – all of which need to be updated regularly. Some might even need freelancers to help them out with writing brochures and other marketing related materials.

That’s where you come in.

The truth is that you just need a step-by-step system for sniffing out potential customers, pitching to them and writing the content they want. After that, the rest will take care of itself.

I’ll show how to do that in a bit, but first, let’s move on to the next step…

#2: Play to your strengths 

Some freelance writers are better at handling large-scale assignments, like a sales report or PDF book. Others are more comfortable with an arrangement where they can quickly bang out short articles or free reports.

Obviously, the bigger jobs pay more but require a lot of lead time, ranging from a few weeks to a few months.

Meanwhile, short articles may take anywhere from a half an hour to two hours, but you’ll get paid sooner.

In most cases, I’d suggest doing shorter assignments first to get a feel for how things go.

In the long run, however, try to figure out which one option works better so you can narrow down the niche you want to write for.

#3: Know thyself 

This is an important step that most freelance writers skip. I don’t recommend glossing over this one.

Experience has taught me that a little self-evaluation and soul-searching is CRUCIAL before getting into this line of work.

This gives you a better idea of which types of clients you’re best suited for, and which content you’ll be good at writing.

A good way to do this is by having a more seasoned writer go over your sample work and give you an honest assessment. They can tell you what you’re good at and what you can improve about your craft.

Also, try looking up examples of what constitutes as good writing in your intended niche.

It’s as easy as looking at a potential client’s website and quickly browse their content. This will give you a better idea of what they want in a writer.

Remember, knowledge is power, so doing this will help you step up your game.

#4: Hammer out the details 

Now that you’ve done some of the general groundwork, it’s time to get into the specifics.

As you learned, your clients will want a particular kind of content you want to do.

I mentioned some earlier, but here are the other possible types of content you could see yourself writing:

– Annual sales reports
– Slide presentations (like PowerPoint or Keynote)
– Free reports (usually in PDF format and less than a hundred pages to promote a certain product)
– Full-length ebooks
– Newsletters (often sent through email)
– Sales copy (which may include a detailed product description, its benefits, testimonials, pricing, etc.)
– Blog posts (anywhere between 500-1500 words)
– Articles (could be 500-3000 words depending on the purpose of the content)

Aside from this, it helps to check out the particular industry you want to write for.

As I pointed out, sites like Upwork and Elance are great places where you can search for jobs under specific categories.

This will help you find out which ones in your chosen industry are in demand for writers, and what kind of content they require.

#5: Find the right price 

Of course, the idea is to sustain yourself with a healthy income stream, so you need to approach this the right way.

Basically, you’ll want to work for lower-paying jobs in the beginning until you can build up your game, then increase your fees later on.

You’ll probably bill your first few clients a little less than you’d like, but charge this to experience and get the job done anyway.

In the bigger picture, it’s better to be classy about it and act professional.

So as you go along, you’ll get a better idea of the standard rate in your chosen niche.

In particular, you’ll learn how much other writers in your industry are charging on average. Depending on how long you’ve been in the game, you can decide if you should charge higher or lower than that.

As you start growing your client portfolio and get referrals, you’ll have more leverage to charge more for your writing services.

#6: Establish a routine

Whether you’re a freelancer or not, it’s always important to have a solid work ethic no matter what.

Find a rhythm you’re comfortable with, and stick with it. Figure out early on how you’d like to tackle a writing task.

You might want to do a little homework before getting down to it, or maybe you’d prefer going straight into writing then adding the missing gaps later on.

Whatever approach you choose, you need to cultivate the discipline to efficiently work on writing jobs and submit them on time. 

Cal Newport, author of the book “Deep Work” has a great deal to say about this – I’ll leave this here:

“The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary to transition into and maintain a state of unbroken concentration.”

#7: Educate yourself 

Since you’re reading this now, you’re well aware that you can’t do it alone.

As talented or driven as you are when it comes to writing, it will never hurt to learn as much as you can. That goes for BOTH newbies and veterans.

Remember, the freelance writing game is always changing, so you’d best keep up with the times and adapt.

So if you’re just starting out on this journey, I don’t recommend taking the self-taught route.

It’s better to take advantage of the many resources out there so you can hit the ground running and not make the typical “rookie mistakes” that a lot of newcomers make.

Earn five to six digits a MONTH from freelance writing? 

Yes, it’s possible. You can go from one-off assignments to big-time gigs in the neighborhood of a few thousand dollars.

That’s how I did it, and I can teach you how.

Like I said in the beginning, all it takes is a system to help you find employers on a regular basis. After that, you’ll be rolling in the dough from your hard work.

I probably made every mistake possible when I started out. But thanks to my experience, I finally cut the umbilical and left the 9-to-5 world for good.

It took over a year to finally refine my system, but now it’s like I’m earning six figures on auto-pilot.

Here’s a video I made about my personal journey in freelance writing – and how you can do the same:

Enjoy the freedom of being your own boss while earning more than you ever dreamed of – CLICK HERE

Is Freelancing The Future Of ‘Safe’ Employment? 

“‘Freelance’ means I can take watermelon breaks and no one can yell at me.” ― Mandy Ashcraft 

Sam, a 28-year old systems analyst for a software company, always had a soft spot for pop culture, specifically cartoons from the 80s and 90s.

He watched a ton of these growing up; so much so that Sam can do dead-on impressions of his favorite characters.

His co-workers and friends got a kick out of Sam’s take on Optimus Prime from Transformers, which he could bust out at the drop of a hat.

Little did Sam know at the time that his other talent would help him land a lucrative freelance gig.

“Andy, one of the guys down in accounting, told me people paid good money for doing stuff like that. He showed me this freelancing site where companies hired folks for voiceovers,” Sam said.

At first, he didn’t think much of it. But then, Sam took a few days off from work to fly to his hometown for a family reunion.

“I was back in my old room at my parents’ house, looking at my dusty toy collection when I had a moment of inspiration. I fired up my laptop and signed up for that site Andy mentioned. In the next couple of hours, I booked my first client from doing silly voices in the comfort of my bed.”

Things took off after that, and Sam started getting more and more offers from other clients. Pretty soon, he had to take more time off just to keep up with the demand. 

“It’s been great so far,” Sam shared. “This freelancing gig is helping me earn more than I expected…and I get paid to geek out, which is pretty cool.”

Right now, Sam’s not sure if he should take the plunge and go full-time with his voice work, but he’s glad he now has that option. 

Working in a brave new world 

While older generations have leaned towards the idea of working for a single company for years or even decades, recent trends in the global economy have changed the way people earn their keep.

The first idea many have about freelance work is that income-wise, it’s not as stable compared to the steady paycheck that comes with the 9-to-5 grind.

Back then, it would make sense to look down on moving from one job to another.

However, studies have shown that more and more professionals prefer to offer their time and talents on a per-task basis instead of punching a clock every day. And the growing demand for these workers has contributed to the steady growth of the global freelance job market.

Sam and millions of other independent contractors across the world enjoy the freedom that comes with freelance work.

Not only that, they’ve found that being their own boss is, in many ways, a more stable form of livelihood.

If you’re thinking about ditching your day job and crossing over, here are some things about freelancing you should consider.

Chances are this could be the safest way for you to leave the rat race and do your own thing:

#1: The game has changed 

While baby boomers used to commute to work and time in at the office, technology has completely transformed that business model.

Today, it’s not uncommon for people with different backgrounds and skill levels to get a piece of the freelancing pie.

There’s Skye, a mom of four, who juggles her blog and Pinterest page, looking after the kids and getting the laundry done.

You’ll also find Tyrone, a third-year college student, earning on the side by giving user experience reviews on websites and transcribing dialogue for subtitles used in videos.

With the advancement of web-based technologies and rise of freelancing sites, it’s leveled the playing field for those who want to skip the typical barriers that come with going to a brick-and-mortar office.

For people with an ever-changing schedule, freelancing lets them work on their terms. 

Not having a company control their time means they decide when and where to put in their hours.

Most of all, having a work schedule custom-built around their lives frees up their valuable time and gives them more opportunities to earn.

With the traditional employment framework giving way to this new system, freelancing has become a stable means of income more than ever.

#2: There’s plenty of room for growth 

LinkedIn, one of the biggest online job portals and professional networks, conducted some studies on the future of the global freelancing job market in the next decade.

They said that in just the next two years or so, 43% of the working people in the United States would be freelancers. This trend is an indication of how professionals in the U.S. and the rest of the world want more power over their work-life balance.

Not only that, rapid shifts in the economy have caused massive layoffs. This also means fewer companies are offering retirement packages than before.

On top of that, inflation is driving up basic living expenses, like transportation, food and housing.

All of these make it less appealing for younger (and even older) workers to invest their time and talents in just one company – let alone commute to work.

So with everything going on right now, it’s created an environment where working as a freelancer has become a practical choice.

#3: Gig culture is in vogue 

Drop by your local Starbucks (or any other relatively packed coffee shop for that matter), and chances are you’ll find a bunch of young, hip professionals furiously working away on their laptops.

These freelancers are usually involved in some creative type of work. They could be in a wide range of fields, like entertainment, arts, design and digital media to name a few.

And they’re all over, whether it’s in the U.S. (like Silicon Valley for instance), India or London.

World-changing ideas and innovations are their main commodity, and stylish cafés are their workplace of choice. They could be churning out the next big leap in technology – or spearheading a massive movement on social media.

But this isn’t just a passing hipster phase in the world economy. It’s another indication of how freelancing is perceived in general, and why it’s here to stay.

Freelancing site Upwork did a study called “Freelancing in America: 2016” which found that 79% of independent workers they surveyed preferred working gigs over steady employment with a single company.

The majority of participants also believe that freelance work has become more mainstream than in the past several years. Not only that, they’ve either charged more for their work, or are planning to do so.

Best of all, most freelancers in the study assert that it’s actually safer to have more than one source of income instead of putting all their eggs in one basket.

#4: Freelancing is just as safe as traditional jobs –if not SAFER 

Along with the benefits of being your own boss and owning your time, doing multiple gigs offers a financial safety net if managed properly.

Think about this way – no matter what kind of job arrangement you have (whether employed or freelance), you’ll STILL have to put in the work.

Otherwise, you’ll soon find yourself unemployed. So why not choose a job that gives you more freedom and flexibility?

A lot of businesses today are looking to outsource jobs, which is a good thing if you’re a freelancer.

And even if a given company happens to shut down, the money will still come in. Once you’ve got a healthy portfolio of clients, you’ll never run out of work.

So you want to be a freelancer… 

The bottom line is that freelancing work is the new job security. 

It’s just a matter of trading one set of circumstances for another, which is par for the course given the current state of the world economy.

I know you might have some hesitations if you’re thinking about breaking free from the soul-crushing cubicle farm.

But as you’ve just learned, the grass is greener on the other side as long as you know what you’re doing.

And the truth is that I didn’t know what I was getting into when I was carving out a freelancing career of my own about seven years ago.

I used to work full-time in the education sector. Knee-deep in my teaching job and in the middle of doing my PhD, I grew desperate from having almost no time to live my life.

But with some hustle, a little elbow grease and a generous helping of stick-to-itiveness, I eventually made a life-changing shift to freelancing.

If you want to learn how I became a happy, productive freelancer (and AVOID the mistakes I made) watch my free video HERE.

How to Secure Recurring Work as a Freelancer

One of the easier ways to maintain a steady income through freelancing is by getting the same clients to give you ongoing and regular work.

Stephanie Watson is an inspirational woman who took her writing skills and turned them into a living by writing for clients from home. She’s being doing this over 20 years and in this short clip, Stephanie Watson discusses how she got recurring work from her clients, instead of having to get new clients each time.

Advice from Stephanie

For her local business clients, Stephanie offers a choice of working with her month to month or they can save money with a yearly contract. Most clients select the yearly option.

Takeaway:

Don’t wait for your clients to decide to give you a contract…ask for it. Give them an incentive for signing on with you for a longer term and show them how working with you regularly will benefit them.

And hey, make sure you get these templates below because it includes a template to get your clients on retainer and gives you plenty of ideas on showing how your services will benefit them.

What to Do Next: Grab Our Client-Getting Templates (COUPON CODE INCLUDED)

If you’re looking to get your first or MORE clients, we’ve got a great template package to make your job a whole lot easier. Just follow the simple instructions, fill in the blanks and send them out to get your writing schedule booked.

And for a limited time, you can get them for 40% off.

Client Acquisition Templates

These templates are useful, no matter what services you offer and the package comes complete with:

  • Insider’s Strategy Guide – with our strategies for getting clients and using the templates
  • Client Benefit List – so you understand WHY your client wants to hire you, instead of focusing on why you want to be hired. HINT – your clients need to know what’s in it for them.
  • 30 Ways to Get Referrals from Your Clients
  • Cold Email & Cold Email Follow-up Templates
  • Event Follow-Up Email
  • After Consultation Email
  • Request for Testimonials Email
  • Request for Referrals Email
  • Get More Work Email
  • Offer for Retainer Email
  • Introduction Email
  • Client Engagement Email

Click here for full details on this time-saving template package

…and go get yourself more clients! Make sure you enter coupon code: GETCLIENTSNOW and you’ll save 40%.

Already Have the Templates? Stay Up to Date with the Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

How to Get More Clients for Your Writing or Any Business to Business Service

Stephanie Watson is an inspirational woman who took her writing skills and turned them into a living by writing for clients from home. She’s being doing this over 20 years and in this short clip, Stephanie Watson discusses how she managed to gather clients.

If you’re nervous about writing for clients, you’ll definitely appreciate this and know you’re not alone.

Advice from Stephanie

Stephanie got her start in the 90s, so finding online clients that way wasn’t so easy. She had a brochure and she would go locally door-to-door to gather clients.

But when it came to gathering clients online, Stephanie was smart enough to be involved in a number of Internet marketing communities, so was well known amongst marketers. So when she offered her services, she was able to secure one client and build from there.

But she was very nervous about her first job and was worried she’d mess it up…and confesses it took her hours to complete her first online project. But she did such a great job she continued to get work from this client and new business was referred to her because of that.

She says she doesn’t actively market her services as her schedule is fairly full and she’s transitioning to writing more for herself rather than others.

Key Takeaways:

We absolutely love this and see this play out over and over again with people who are looking to make money from home. Once you wow one satisfied client, it grows from there. And once you have that income coming in, you can look to other more passive ways to use your writing skills to generate an income.

But notice one key thing that Stephanie did. She was networking and involved in groups (probably message boards at that time) where she would meet potential clients. She didn’t have to use freelance sites and bid on projects because there were already people she knew that would hire her.

What to Do Next: Grab Our Client-Getting Templates (COUPON CODE INCLUDED)

If you’re looking to get your first or MORE clients, we’ve got a great template package to make your job a whole lot easier. Just follow the simple instructions, fill in the blanks and send them out to get your writing schedule booked.

And for a limited time, you can get them for 40% off.

Client Acquisition Templates

These templates are useful, no matter what services you offer and the package comes complete with:

  • Insider’s Strategy Guide – with our strategies for getting clients and using the templates
  • Client Benefit List – so you understand WHY your client wants to hire you, instead of focusing on why you want to be hired. HINT – your clients need to know what’s in it for them.
  • 30 Ways to Get Referrals from Your Clients
  • Cold Email & Cold Email Follow-up Templates
  • Event Follow-Up Email
  • After Consultation Email
  • Request for Testimonials Email
  • Request for Referrals Email
  • Get More Work Email
    Offer for Retainer Email
  • Introduction Email
  • Client Engagement Email

Click here for full details on this time-saving template package

…and go get yourself more clients! Make sure you enter coupon code: GETCLIENTSNOW and you’ll save 40%.

Already Have the Templates? Stay Up to Date with the Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

 

Great News! Everyone Can Teach

It doesn’t matter where you are in life, we all have something to teach someone and that means that anyone can build an online business centered around teaching / writing. Perhaps, we aren’t the top expert in the subject…but there are always people who can benefit from what we know and when you’re a patient teacher, you build a loyal audience.

Here’s a really quick excerpt from our interview with Connie Ragen Green that talks about the very simple, but powerful idea of teaching. Connie is a former school teacher turned online marketer, who know brings her teaching skills to the digital world.

Quick Thoughts about Teaching from Connie:

All of us have it in us to teach something to someone. We’ve all taught someone else how to do something. So when I spend time with my online mastermind members, really we’re working together and it’s just like being back in the classroom where you patiently explain something and let people ask questions even if it’s over and over again.

The kids in class used to say, “Don’t bug Mrs. Green. She already told you that. Don’t ask her again.”

I’d say, “You can ask me a million times. If I get tired of teaching it. That means I’m not the right teacher and I shouldn’t be here with all of you.”

When someone gets it, let them explain it to someone else. That is very empowering for others and you’ve helped the third person to learn in a much easier way.

Take Aways:

Information products are essentially made by learning how to do something, doing it, then teach other people to do it too by creating the information products. You don’t need a teaching degree like Connie to make it happen. This is the basic information marketing model and we all can do it.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

How To Build a Fan Base as a Writer

As a writer, there’s nothing better than having a ready fan base, just waiting to read our next book, blog post or other content. If you’ve got fans, you’ve got customers, people who will spread the word about you and a group that will help you decide what to write next.

Jon Bard has some great advice on building a writing fan base and you can see an excerpt from Elite Writer’s Lab interview below. Jon has been helping people market their children’s books for over 26 years and has some great strategies that work, no matter what you’re writing.

John’s Advice for Building a Fan Base

The first thing is what they shouldn’t be doing. We’ve all seen this. It’s become an epidemic. You get onto Facebook, in a Facebook Group or Twitter and they’re just post after post of people slapping their book cover up there, their Amazon Link saying “Buy Now” as if that’s going to work. Right? (Laughs) As if anyone has ever bought a book that way. Yet, people do it because it feels like marketing. They don’t know how to do anything else. So, that’s the first thing. Stop doing that.

You can’t sell something to somebody that doesn’t know you. I don’t care how brilliant you are as a marketer is they don’t know who you are you can’t show up and say buy this and expect them to buy this. They need to know you, know the product, and know you as the author.

In many respects, you are the product.

So, the first thing is about building a relationship. I call it building a Tribe, I’m not the first person to say this — Seth Godin and others — You need to build a tribe. You need to build people who have your back — people who get a sense of who you are, what your work is about, and what you’re about and build a real relationship with them.

You guys (to Alice and Ron) I’m sure do a lot of regular marketing type stuff so you understand the idea of building an email list, and of building a relationship with those people once they get on your list and letting them see you as experts and as kindred spirits and authors need to be thinking exactly the same way.

You can’t just show up and throw a book at somebody. You have to
say hey guys, here is who I am, here’s what interest me. I know this interests you, so let’s get together about this.

It’s not so much about me the author; it’s about my common interests with my potential readers.

So, an example I use is let’s say I write books about Vintage Baseball in the 19th century and that’s where my book is set. I’m going to go out just go into baseball groups and start posting pictures of my group and say i write these books here’s where you can buy them. I’m going to instead, participate in those groups, find others who are fascinated by baseball in the 19th century, get together with them talk to them, be one of them, become part of the gang, then start adding value.

Say hey, I’ve written a sample chapter, or a short story I wrote about baseball in 1895…what do you guys think? Do you like it? Now you’re becoming one of them.

Then you start taking a leadership position by offering more value. Offering more things say “hey I created a video” or “check out my google hangout where I’m talking to this baseball historian why don’t you guys come and watch?”

Suddenly you have people who begin to look to you as a leader in this area. You’re building your tribe and I can tell you this — when you release a book there are two ways of doing it.

One you release a book into a world who has no idea who you are.

Two you release a book into a tribe into hundreds of people who already know you and actually are following as you are writing the book. You can even give those updates “hey guys I just finished the 3rd chapter it’s awesome, you guys are going to love it.”

Which is more likely to be successful? Which launch will sell more books?

It’s pretty obvious.

If you think about what I just described, that’s not “hawking your wares” that wasn’t even really selling a book. It was communicating, it was advocating, it was building a relationship with people who will not just have your back for this book, but will have your back for every book you put out in the future because they’ll be there as you continue growing this tribe.

So I think that’s really the key. Think in terms of finding people that you have some common interest with and that your book will share a common interest with and begin cultivating them as a tribe and begin building a fan base.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

Afraid to Market Yourself and Your Book? How To Make Marketing Less Intimidating

If you’ve ever hesitated in promoting yourself or your book, you DEFINITELY need to listen to this interview excerpt with Jon Bard. Jon has been helping people market their children’s books for over 26 years and has some very sound advice that will turn ANYONE into a marketer.

Jon actually has two words he uses to reframe the idea of marketing to make it easy for anyone to do. The first one is in the excerpt below. You can find the second one and the full interview in the Elite Writer’s Lab (info below).

John’s Advice to Turn Yourself into a Fearless Marketer:

The first thing you have to do is forget about what you think marketing is. If you talk to a lot of writers, they use a phrase — “I’m not going to go out and hawk my wares.” If I had a dime for every time I heard that. When they say that you know immediately exactly what they think of marketing. It’s evil, it’s bad, it’s selling out. It’s giving up a piece of your soul. It’s bamboozling people. It’s all kind of stuff.

But of course in the world we live in everything is marketing. If you’re going to sell your book to a publisher you’re going to market to them. If you want to sell it to a reader you have to market it. If you want to meet someone and have them like you, you have to market to them. SELL YOUR BOOK. MEET SOMEONE and have them like you. The world is marketing. It’s not hawking your wares, it’s communication. So, there are two words that I work with writers to re-frame it.

Word #1 – Communication

Communication is one person talking to another person. One person is trying to add value to another person’s life. As writers we are communicators. It’s right in our wheelhouse we should be able to get our minds around that pretty readily.

Part of it is, understanding this notion of value. When you write something, no matter what it is, it could be serious, difficult subject or a funny joke book — it doesn’t matter — when you do your job right you are adding value to people’s lives. You should be proud of that. You should be out there talking about that.

You should be out there communicating to others about that. Most people have no problem — if I met you at a party and you had written a book and I asked you to tell me about your book — most people have no problem doing that.

That’s natural. They’re happy to do that. Somehow though, when the idea that more than one person is on the receiving end of this comes up people freeze. People forget that it’s communication and start thinking in terms of it being marketing or promotion.

There really is no difference. Just the medium you do it through.

That’s the first thing, get rid of this notion of marketing being selling out, or hawking your wares, or trying to fool somebody. Sure there is marketing that does that, but that’s not really relevant to what we’re talking about. Replace marketing with the word communication. I want to go out and talk to other people and tell them how the work I’ve done can make their lives better.

Get WORD #2 and Access to Jon’s Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

How to Start Outsourcing

Nicole Dean is dubbed as a “Passive Income Machine”. It’s what she loves (almost as much as she loves her family, traveling around the world, and Dr. Who). Since 2004, she’s been building her business online and creating and growing income streams, training and inspiring her readers, her customers, and her affiliates to make money.

Recently, Alice and Nicole got together for a chat about creating more massive income and this is what she has to say starting outsourcing. If you missed our previous interview snippet where Nicole talks about multiplying your time and introduces the concept of outsourcing, it’s here.

Watch the video below and keep reading to know what things you can start outsourcing to start multiplying your time…

From Nicole:

Nicole says she always outsources, based on the needs of the business. For her personally, with one business, she works with a big team because there are so many moving parts to the business. With two other business, she works with just a few people. But what she wants you to get out of this, is you don’t have to go out and build a team right away. Instead, you can start small and grow your team as your business needs it.

She recommends starting with the invisible roadblocks. If you’re not consistently making money, figure out what’s stopping you and outsource that first.

If you’re struggling for 6 months to make money, you’re not doing yourself any favors and, depending on the topic or what you’re working, the window of opportunity to make money from it may disappear if it’s in a hot spot right now.

If it’s site installs, shopping carts, setting up your funnels or things like that, it’s easy to find people to help remove those obstacles for you.

If you don’t know what is standing in your way or if you don’t know if you have a profitable business, the first step would be to hire a coach or join a coaching group that can help you get there (hint: you may want to join our Elite Writer’s Lab).

If you’re already a profitable business and you want to grow that, then it will be the things keeping you from making more money. This could be things like customer support that tend to be time consuming for business owners (as Nicole and Alice talk about in the video), but a professional virtual assistant can come in, get it done quickly and the bill will be much smaller than you expected. Yet, when you do it yourself, it’s a large drain on your time and mental energy, that it keeps you focused from GROWING your business.

Thoughts from Alice and Ron:

We couldn’t agree with Nicole more on her strategy for beginning to outsource. The more you can take of your plate that keeps you from  moving forward, the faster you’re going to get to success.

There are few things to consider if you continue to do all the work yourself:

  • You’ll simply have too much to do. Doing everything means you have to focus on the day to day things that keep the business running, but usually means you have less time for strategizing and actually growing the business.
  • You’ll start to procrastinate. When you’ve got too much on your plate that you just really don’t want to do (or don’t know how to do), you tend to procrastinate and it becomes more difficult to get things done at all.

Hiring a virtual assistant with a wide skill set (there are LOTS out there) will allow you to get the help you need with those various roadblocks Nicole mentioned, so you can get to profits…and for us, even more importantly…the time freedom you deserve from having your own business.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!