Instagram 2019 Statistics & Best Practices for Brands

Over 200 million people sign into their Instagram accounts each and every day…and one billion use it each month, making it a platform worth paying attention to.

But online marketers often get frustrated because it’s not a platform that makes it easy to share links. HOWEVER, it’s the perfect platform for growing a loyal following, good branding and plenty of traffic…if you do it right. And when you consider it has a 2.2% interaction rate which is MUCH bigger than Facebook’s 0.22% rate, there is plenty of potential.

(Read these Instagram 2019 stats and more here)

The tone and the content on Instagram is vastly different from Facebook and Twitter. While you may see plenty of political rants, arguments, and offensive statements on other platforms, Instagram’s audience is generally more relaxed. Of course, you can still find this stuff going on on Instagram too, but you have to look for it.

These users are typically focused on posting feel-good content. Some of the most popular hashtags on the network include…

• #love
• #instagood
• #photooftheday
• #fashion
• #beautiful
• #happy
• #cute
• #tbt
• #art
• #selfie

Two Best Practices for Brands on Instagram

Hashtags are Still King on Instagram

Hashtags aren’t popular on every social network. People rarely use them on Facebook but love them on Twitter. So, should your brand use hashtags on Instagram?

Yes, you should. Instagram limits hashtags to 30 per caption. That number may sound high but many users opt for 5-15 hashtags per photo. Not only can you use dozens of hashtags, but they’re also very popular on Instagram. Users frequently search using hashtags so they can discover new content.

But keep in mind that Instagram doesn’t want you spamming. Don’t add hashtags to your photo simply because they receive a lot of traffic. Only use a tag like “#dogsofinstagram” if there’s actually a dog in your photo or if your image is related to the topic.

You should also use your own branded hashtag with your photos. This makes it easy for people who are already fans of your company or product to find you easily on Instagram. It’s also a terrific way to inspire others to post about your products.

Links

One thing that sets Instagram apart is that links in your captions aren’t actual links. Users can’t click through that link to get to your website. Instead, users have to navigate to your profile and click the link in your bio. Many people use the phrase “link in bio” so their followers know how to find the content they’re posting about.

Most marketers and brands use this link to drive traffic back to their main website. That’s a good idea but it’s not the best use for this space.

Instead, update your bio link and replace it with the one page on your site that you want your Instagram users to visit. If you’re uploading a photo to promote your new blog post, then change the link in your Instagram bio to that post. It might be challenging to do this but it’s a simple tactic to direct traffic where you need it to go.

And remember, when you reach 10,000 followers, you can get active links in your stories, which gives you TONS of potential for traffic.

What to Do Next: Get 50 Done-for-You Instagram Templates

Our friend and fellow online publisher, Debbie Drum, has put together an Instagram traffic plan that includes 50 fill-in-the-blanks templates to make it super easy for you to leverage Instagram.

Here’s a quick peek at the templates…

Fill-in-the-Blanks Instagram Templates

Just go here for full details and discover her unique formula for Instagram traffic.

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What are People Looking for on LinkedIn?

Here’s an excerpt from our interview with Jimena Cortes about getting clients from LinkedIn. In this video, Jimena goes over what people are looking for on LinkedIn and some ideas on how you might leverage it for your business.

Watch or read the quick summary below…

Here’s what Jimena has to say…

Every business needs marketing and there are many aspects of marketing; SEO, writing, etc. If you position yourself differently and lead with your RESULTS, instead of just your skills, it can work well for you. Put these results on your profile, in your copy and content because people don’t care about what you can do. They care about what you can do for them.

When you lead with your results, readers think to themselves that they would want those types of results so they would be more apt to contact you.

So, marketing is a big one but LinkedIn can work well for anyone.

You can be business-to-business or business-to-consumer. If, for example, you had a physical product that you sell. There are people who could sell it for you. If you were selling tables, you would find people who sell tables online and in stores and contact those people to see if they would be interested in carrying your line of tables.

It’s all about who you want to work with and what you need from them – OR what they need from you. If it’s PR you’re looking for, or if you want to write for certain magazines, find out who you need to contact and what you need to do to get your foot in the door.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

LinkedIn Strategies: Know & Locate Your Target Market

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. In this video, Antonio explains the importance of recognizing your preferred target audience and finding them on LinkedIn.

Watch or read the quick summary below.

Here’s what Antonio has to say…

With LinkedIn, you will be building one-on-one relationships like you would at any live event. You want to keep the same principles you have with any marketing you do. You want to focus on two things – your market and your message. It’s your foundation.

Your market is the people you are talking to. It’s a group of people with a commonality. You hope the commonality is that they want or need the thing that you sell.

Your message is what you are saying to these people to help them make the decision you want them to make; to buy your stuff, hire you, to donate, to volunteer or whatever the case may be.

When you know who your market is, you know what to say to them. Using LinkedIn, let’s look at this example. If you’re going after IT folks, you would search for IT firms. Who you contact within those firms depends on what you are trying to get them to do. If you want to write technical documents for their firm, you would locate the person who would be hiring the people who write those documents. This might be the CEO or CMO. So, in LinkedIn, you first search for the companies, then you start targeting those people.

For the messaging, if you’re targeting the CEO or CMO of IT firms, you need to know the language needed to reach them. You want a USP. You want a strong message but it has to be written in the way in which it will interest them.

LinkedIn is free but they have upgrade options. I recommend using the Sales Navigator because it allows you to do a lot more, a lot deeper searches. If you want to find the CMO of tech firms in Atlanta, Georgia that have fewer than 50 employees, you can do that with Sales Navigator.

This is important because a firm with two employees will have different concerns than a firm with a thousand employees. They are two very different companies so you have to treat them differently in your messages.

LinkedIn offers a 30-day trial when you sign up. But you want to identify your target market before you sign up. Because time is ticking once you sign up, you want to be able to hit the floor running when you sign up so be sure to know who you are targeting before you sign up.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

A Quick Tip for Closing the Sale through LinkedIn

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. He has some smart advice for closing the sale once you get the client on the phone.

Watch or read the quick summary below.

Here’s what Antonio has to say…

Closing a sale through LinkedIn is pretty much the same as anywhere else and here’s a quick rundown.

Once you get on the phone with Mark. You listen. Listen to what he has to say to where he needs help.

Then sum it up for him. Say “Mark, it sounds like you have this and this but need help with this and this.”

When he confirms, you say, I can help you with that.

If you cannot personally help them with what they need, can you connect them with someone who can? If you can provide that connection, it’s valuable to them. At that point, they owe you a favor. Maybe they can help you make connections. Maybe they will need your services later on.

In addition, you also have a favor owed to you by the other person. So, if they say thanks for the referral, it turned into a profitable contract. Can I take you to lunch? You can say, no but you can send me some referrals.

The whole idea of the LinkedIn process is to listen to what they need and fill the gap however you can. If it’s with your own services, that’s fantastic. If it’s with helping them make connections, that’s great too because it will help you gain referrals as well.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

How to Create a Facebook Story

If you’re trying to create a Facebook Story to create your business…good news! It’s easy to do. Let’s run through the basics of getting it done.

To create a story, go to your Facebook Page or Group (or do it from your personal profile if you’re uploading to your personal profile) on your mobile device.

Just click to “add to story” and you can upload a picture or video or take a photo to upload. Don’t worry about having your story completely ready, you can add text and other effects before you publish your story.

Just remember, photos and videos will be in portrait format. You CAN add landscape. Videos can be up to 20 seconds long.

Once you have your content, you can add filters, masks, and/or text or doodles. Save each image on your camera roll before moving on to the next image just in case—you don’t want to lose all your hard work.

Facebook Story Features
Add text to your stories.
Facebook Story Features
Add locations, times, polls, tag people and add stickers.
Facebook Story Features
Doodle on your stories.

Facebook Stories offer a wide range of special effects. Try them out over time, but avoid creating cluttered stories, so think minimalistic. Too many effects can overwhelm your viewers as well as obscure the image or video’s purpose.

Your main goal is to present your business in its best possible light. You want your work to stand out without looking unprofessional or gaudy. Stick to your brand color scheme as much as possible to aid in brand awareness.

The text overlay will probably be your most important tool.  You can use it to create your cover page, section pages, captions on images, and more. You may also want to consider using the paintbrush and pen tools to highlight items in your stories.

Facebook offers 3 publishing options. You can post your content to your mobile timeline, directly to one or more friends/connections (using the “@” symbol and their name), or to your story. This variety of options makes it easy for you to send your stories specifically to the people who would be most interested in the information.

Now, if that’s a bit confusing…there’s nothing to worry about. We’ve made a bunch of templates for you. Just add your text and/or images and go…

What to Do Next: Get $10 Off Our Done-for-You Facebook Story Templates

Our Facebook Story Template Package makes it easy for you to create eye-catching stories for a variety of business-building purposes.

The package includes:

• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• 6 Call to Action Graphics: These templates can be used to give your visitors an action to take such as downloading your free offer, joining your Facebook Live or signing up for your free class.
• 24 Blank Facebook Story Templates: These attractive templates can be customized with your calls to action, inspirational words, notice of a sale or whatever you would like to share with your audience in your Facebook Story. Add your own text to these templates (Photoshop not needed).

Click here to grab the Facebook Story template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

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Ideas for Creating Appealing Facebook Stories

If you’ve got a huge Facebook audience, it’s probably easy to just throw anything into your Facebook Story and it’s sure to gain traction. BUT if you’ve got a small and growing audience, you’re going to have to add a bit more strategy to appealing to your audience and capturing their attention, so they’ll want to view your stories on an ongoing basis.

Certain types of content have a higher appeal to your target market than others do. Knowing what your audience prefers is very important to your overall success, as well as the level of engagement your story receives. When you implement stories using the content and information your viewers want, you’re more likely to get a good deal of engagement.

Here are a few suggestions to help you discover exactly what compels your viewers to take action and engage with your story. Be sure you track the results so you can repeat your successes by following the same steps. Give these a try and see how your audience responds. Make a note which types work best.

Behind The Scenes

Behind the scenes videos and images let people get to know you, your values, and your items better. This also helps you to build trust as well as greater brand recognition, especially if you include your logo in the visual story. If you are a sole proprietor, share the story of how you first started out in business. If you are a company, share staff stories about what they do and what motivates them.

When you are working on a new product, give them a sneak preview. If you are hosting a webinar or live event, use video excerpts (or teasers) to entice people to attend live, or to view recordings afterwards.

Once your target audience feels that they know and trust you, this can stimulate brand loyalty, which can in turn bring sales, repeat sales, and/or a desire to share your content with others.

Informative Demonstrations

Demonstrations are an ideal way to market products and services. In your stories, share hints, tips and how-tos, as a series of images with text overlay and/or videos. “Seeing is believing,” as they say. This is particularly true and works well for your visual and hands-on learners.

In addition, demos show off your expertise. Address the main issues your target audience has, in relation to your niche. Plan your story content around them. Save the stories to your camera roll, within your Instagram account. Doing this repeatedly allows you to build a library of useful content you can publish regularly there and on Facebook. As your number of followers grows, they will be able to see these stories.

Intriguing Teasers

People love movie trailers and sneak previews. Create stories made from snippets of a larger work. Include a strong call to action and a clickable link where your viewers can learn more on the topic. Keep in mind that teasers are meant to pique interest, not tell the whole story. This is often accomplished by sharing exciting clips and ending the teaser with a cliff-hanger to make them want to see the rest of the longer story/video.

Exclusive Offers

Stories are a great way to provide exclusive, limited time offers to a specific group or to fast-acting viewers. Use a coupon code to track the success of each offer you create. Save the best holiday or yearly promotions on your camera roll so you can re-use them. Prospective followers are more likely to follow you and engage with your stories if you give them a good reason to do so. Exclusive, valuable offers fit that bill.

User-Generated Content

User-generated content can help create buzz around your business. It can also take the burden off you a little in relation to constantly having to come up with fresh content for your site, blog and social accounts.

Run contests to get images, captions, videos and so on, making it clear that the best content will be used by you. Ask for video reviews and testimonials. Ask for questions and answer them. Invite guest bloggers. Giving your target audience the chance to provide feedback shows you care and promotes engagement.

You could also invite a takeover. Pay attention to those who are most diligent about following you on Instagram. Let them take over your account for 24 hours to publish what they feel is useful content. It gives you a break for a day and gives your audience a new “voice” to pay attention to.

Surveys, Polls & Activities

Learn more about your audience so you can serve them better. Ask them what they need help with. Get their opinions regarding options for your next product, have them vote on the options they want most. Plan to do random, prize drawings. These can keep things interesting and engaging.

Those are just a few ideas to try out and see how your audience likes them. Never stop experimenting and keep engaging that audience. It’s worth it to have you on their mind.

What to Do Next: Get $10 Off Our Done-for-You Facebook Story Templates

Our Facebook Story Template Package makes it easy for you to create eye-catching stories for a variety of business-building purposes.

The package includes:

• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• 6 Call to Action Graphics: These templates can be used to give your visitors an action to take such as downloading your free offer, joining your Facebook Live or signing up for your free class.
• 24 Blank Facebook Story Templates: These attractive templates can be customized with your calls to action, inspirational words, notice of a sale or whatever you would like to share with your audience in your Facebook Story. Add your own text to these templates (Photoshop not needed).

Click here to grab the Facebook Story template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

 

Why Use Facebook Stories to Market Your Business

Facebook Stories have been around for some time and you’ve probably viewed other people’s and companies stories…and maybe even created some yourself.

But have you considered how Facebook Stories can benefit your business? They can engage your audience, grow your list and even sell more products, services and books.

Facebook Stories are not quite what we usually think of as “stories”. They’ve based on visuals rather than written content (images, video and some text) and they have a limited run of 24 hours. Plus, your story will only show for 20 seconds before the next story is shown, unless the user decides to pause your story.  Therefore, it’s important that you learn as much as possible about creating and using these visual Facebook stories to drive brand awareness, grow your list, and increase sales.

Why Use Facebook Stories for Your Businesss

As you create your stories, it’s essential you ensure that they are well-planned, eye-catching, and actionable. But let’s start by looking at Facebook Stories can be so important to your business.

Why Use Facebook Stories

You know that visual content is steadily gaining in popularity among potential customers and subscribers, as well as business owners and marketers. So, it’s probably no surprise that Facebook Stories are becoming more popular too. As new visual marketing options develop, try each one out to find out which ones your audience responds better to. Here are a few reasons you may want to try and then implement Facebook Stories in your marketing plan.

Facebook is also actively encouraging videos, memes, and stories rather than written content. In fact, their CEO has predicted that the majority of content on Facebook will be video by the year 2020, putting them head to head with the extremely popular YouTube.

Facebook does have some drawbacks. It does not show content to all of your followers, only a certain percentage (such as 10%). In order to get more visibility, the post has to get engagement, such as Likes, Comments, and Shares. If it does receive some type of response or acknowledgement, it will be posted more widely. Those sharing it will also help spread the content.

Your Facebook Stories also have a lineup of content, so it will show the most recent thing you have published, even though you might have published several items since your followers were last online. Facebook Stories can be a good format to publish in because they are attention-grabbing, as compared to other types of posts. The downside is they only last 24 hours before they vanish.

Knowing the advantages, disadvantages, and business benefits related to Instagram and Facebook can help you make the right choices for your business needs as well as your audience’s needs. With that in mind, let’s take a look at your goals to assist you in making your decisions.

Meeting Your Facebook Story Goals

Start by setting goals for each story, such as driving traffic, gaining new subscribers, making sales, promoting brand awareness, and much more. Knowing what attracts your audience, visually, and what info or solutions they want from you, will help your stories stand out from the others.

Traffic Goals

Getting traffic to your site often includes providing a clickable link to learn more. A story can work well for this, especially if it is breaking news or a special sale that will be here today and gone tomorrow. Add text and a link to photos and videos (the links are not clickable, so ensure that you created an easy-to-type URL for your follower). Track your results. Without those, you won’t know exactly what you did right or what worked best.

Subscriber Goals

A lot of marketers rely heavily on social media. This can result in neglecting to build a solid mailing list. Yet, the two strategies can work well together. Email marketing is extremely effective when it comes to reaching your target audience, building long-term relationships, and compelling readers to take action. However, before you can accomplish all of that, you need to get them to opt-in to your list with an offer they can’t wait to get.

There was a time when offering newsletter updates or notifications excited potential subscribers enough to sign up to mailing lists. However, that is definitely not the case now. Your prospective subscribers want and expect more value. You can provide this valuable, free item in multiple ways.

A free ebook download, a free multi-lesson eCourse, are both attractive incentives to gain subscribers. In this case, your story would be all about the benefits of the item, with a link to sign up for the list and then receive their item.

Sales Goals

Let’s face it. Sales help you keep the lights on. Whether you offer your own line of products and services or recommend affiliates’ items, you need to make sales. Creating a story for each offer enables you to showcase the item’s features and benefits.

Many business owners automatically plan to incorporate visual social media stories into new product launches and promotions. This is because they can create a huge buzz when shared on multiple social sites, albeit short-term.

However, when you use social story offers with other marketing methods, such as social media posts, ads, and email marketing, you increase your chances of meeting your goals and making more sales.

Brand Goals

You need to see and be seen. Maintaining a social media presence and embracing new marketing methods keeps you in your audience’s mind. Social media marketing is a way to put yourself on the map. Every social network specializes in a specific content type, even though they may offer other options. Right now, stories are hot and growing in popularity.

On Facebook, stories are currently receiving greater visibility. When you add relevant, interesting, problem-solving stories, your brand reach increases, as does your brand recognition. Publish great content regularly and you will soon have everyone talking about you, and your products/services.

What to Do Next: Get $10 Off Our Done-for-You Facebook Story Templates

Our Facebook Story Template Package makes it easy for you to create eye-catching stories for a variety of business-building purposes.

The package includes:

• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• 6 Call to Action Graphics: These templates can be used to give your visitors an action to take such as downloading your free offer, joining your Facebook Live or signing up for your free class.
• 24 Blank Facebook Story Templates: These attractive templates can be customized with your calls to action, inspirational words, notice of a sale or whatever you would like to share with your audience in your Facebook Story. Add your own text to these templates (Photoshop not needed).

Click here to grab the Facebook Story template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

 

Freelancers: How to Pitch Your Services Successfully

If you want to be more successful in your freelance career, it’s important to understand the best practices for pitching new clients that help you win the client. Finding leads and pitching to them is the biggest challenge to having a financially stable and successful freelance writing career.

Know Who Your Ideal Client Is

It is imperative before talking to any new writing customer that you know who your ideal client is. If you have some criteria to fit, it’s going to make it easier not to waste your time with people who either cannot afford your services are interested in totally different types of writing. For example, if you write blog content that is not the same as copywriting.

Establish Creditability

Create an effective website, set up social accounts, and be active on them both. You want to be active with purpose though. Add content to your blog, share it on social, answer questions on social, and do what you can to show and demonstrate your expertise in this area with testimonials, referrals, and news articles about you.

Qualify Any New Leads

When you do get a new lead, take the time to match them to your ideal client persona before you move on with them. A good way to do this is to use a system like scheduling.com to set up a questionnaire that helps qualify them before they can set up an appointment with you.

Personalize Your Proposals

When you send anyone a proposal don’t make it boilerplate. Instead, personalize your proposal based off your conversation with the potential new client. Line by line they should understand that you get what they want because your proposal describes accurately what they said.

Be Confident in Your Writing Skills

In your pitch avoid using words that signify that you’re not confident in your skills. Phrases like “I think,” “I believe” and “I’m new,” do not invoke confidence. Instead, state everything matter-of-factly like the expert you are. Do not apologize or justify asking for money for your services.

Follow Directions

If you submit a pitch based off a proposal, it’s critical that you follow the directions. Double check the directions after you think you’re done. Check off each point that you made based on the proposal, so you don’t miss anything.

Pitch Often

If you want to have a successful freelance writing career that brings in money on a steady basis, you’ll want to try pitching at least one new client every single day. To do that, set up a process to attract and convert such as a sales funnel that will provide you with new people to pitch too often. You can also try job boards, groups, and other places to find clients.

It’s About Them

Remember that in your pitch, even when you’re talking about yourself, frame it from their perspective. How do your 20 years of writing experience affect them exactly?

Save Any Successful Pitches

When you do have a successful pitch save it so that you can pull from it for your next ideal client who comes to you for an interview or discovery call. As you perfect your pitching process, you’ll see an exponentially higher return on investment.

Pitching new clients is going to be a daily function of your job as a freelance writer. For some people, this aspect of freelancing is not their favorite thing. However, even if you don’t like it, you must do it and perhaps we can help make it a bit easier…

What to Do Next: Get $10 Off Our Done-for-You Client Acquisition Templates

Client Acquisition TemplatesOur Client Acquisition Template Package makes it easy for you to get new clients, repeat clients and referrals.

The package includes:

Insider’s Strategy Guide: Getting and retaining customers is crucial to the success of your business. This guide will give you the tools you need to do just that and show you exactly how to use the templates included.

Client Benefit List: Show potential clients your services and offers benefit them. Use this list of 30 benefits to help you get started.

30 Ways to Get Referrals From Your Clients List: Referrals help you build credibility and relationships with potential clients. Use this list to help you get referrals from your existing clients in ways you may not have thought of.

Personalize Your Client Letters List: Use this list of 30 personalizations to help you create great client letters that will help you convey your message as well as make solid and meaningful connections.

Cold Email & Cold Email Follow Up Templates: Use these email templates to reach out to potential clients you are interested in working with.

Event Follow-Up Email Template: Use this email template to follow up with a potential client that you met at a live event.

After Consultation Email Template: Use this template to send a thoughtful follow up after a consultation meeting.

Request Testimonials Email Template: Use this email template to request a testimonial from clients you’ve successfully worked with.

Request Referrals Email Template: Referrals help you build authority and credibility with your clients. Use this template to help you request referrals from your existing or past clients.

Get More Work Email Template: Use this template to offer gifts or incentives to clients you’d like to work with again.

Offer for Retainer Email Template: Use this template t offer a retainer package to your clients and explain the benefits.

Introduction Email Template: This template can be used to reach out to a potential client who was referred to you by a mutual friend.

Client Engagement Email Template: Use this template to send to your clients after they agreed to start working with you.

Click here to grab the Client Acquisition template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

Stop Chasing Work and Start Attracting Clients

Many freelancers give up eventually. They get tired and find a normal job. The main reason is due to not understanding how to attract clients. Instead, they simply do a few one-off projects that pay low and are not very satisfying or lucrative.

Eventually, this weighs on them because of the uncertainty, the inability to create a stable income, and feeling as they’re always working. Then they give up. Thankfully, you don’t need to give up. You’re going to learn right now how to start attracting clients instead of chasing work. The answer involves developing a freelance writing sales funnel.

Leads and Prospects

Finding leads that you can develop into prospects is a lot easier if you have a sales funnel because a lot of the process of turning someone into a qualified prospect happens automatically. Just for future reference, a lead becomes a prospect after engaging with you in a way that shows they are qualified to purchase and will purchase although it might not be from you.

To generate leads, you need to get your message out to more people. You can blog, post on social sites, and go to networking events. You can also get listed on various writer sites if you join their organization. You can also create a lead magnet for your ideal client to help convert them to your email list where you can nurture them with automatic emails that you previously created.

Where Does Your Ideal Client Get Their Information?

One thing to keep in mind is that you want to know your clients enough that they want what you offer. All you must do is put it in front of them where they are. It’s much easier selling to someone who already needs what you are offering than trying to convince people that they need to hire a writer. Find people who you know need writers and like to hire freelancers and make yourself known to them.

When you find leads, who need your services, then it’s time to qualify them. It’s easier if they qualify or disqualify themselves which is where your own content on your own site, in your email autoresponder messages, in your questionnaires, and on your website is going to help weed out people.

Nurture Your Existing and Former Clients Plus Prospects

Segment each of these groups but ensure that you generate enough messages and information for them to learn about your services and availability. Send your blog posts to them, like their posts on social media, answer questions they ask wherever they’re asking them, and if possible, you may want to call them to check up on them depending on your niche and audience.

You can also deliver retargeting advertisements to them once they visit your site using a pixel or sign up for your email list using their email address. Even old clients might like seeing an advertisement from you about a special you’re having when they’re on Facebook talking to their family. Since they know you, they’ll appreciate being told about it, and since people don’t always open email, this is a great way to do it.

Finally, once someone signs up for a discovery call or otherwise wants to set up a contract with you the key to working with clients over one-off work is to go for clients who need regular work completed. PLR salespeople, popular bloggers, YouTube stars, coaches, and so many more people need regular content. Think of all the content you need to market your business to attract prospects into your funnel. They need the same thing only written to a different audience.

What to Do Next: Get $10 Off Our Done-for-You Client Acquisition Templates

Client Acquisition TemplatesOur Client Acquisition Template Package makes it easy for you to get new clients, repeat clients and referrals.

The package includes:

Insider’s Strategy Guide: Getting and retaining customers is crucial to the success of your business. This guide will give you the tools you need to do just that and show you exactly how to use the templates included.

Client Benefit List: Show potential clients your services and offers benefit them. Use this list of 30 benefits to help you get started.

30 Ways to Get Referrals From Your Clients List: Referrals help you build credibility and relationships with potential clients. Use this list to help you get referrals from your existing clients in ways you may not have thought of.

Personalize Your Client Letters List: Use this list of 30 personalizations to help you create great client letters that will help you convey your message as well as make solid and meaningful connections.

Cold Email & Cold Email Follow Up Templates: Use these email templates to reach out to potential clients you are interested in working with.

Event Follow-Up Email Template: Use this email template to follow up with a potential client that you met at a live event.

After Consultation Email Template: Use this template to send a thoughtful follow up after a consultation meeting.

Request Testimonials Email Template: Use this email template to request a testimonial from clients you’ve successfully worked with.

Request Referrals Email Template: Referrals help you build authority and credibility with your clients. Use this template to help you request referrals from your existing or past clients.

Get More Work Email Template: Use this template to offer gifts or incentives to clients you’d like to work with again.

Offer for Retainer Email Template: Use this template t offer a retainer package to your clients and explain the benefits.

Introduction Email Template: This template can be used to reach out to a potential client who was referred to you by a mutual friend.

Client Engagement Email Template: Use this template to send to your clients after they agreed to start working with you.

Click here to grab the Client Acquisition template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

How Giving Away Free Stuff Grows Your Business

A lot of business owners wonder why they should give something away for free when they could charge for it. The reality is, free offers are valuable and they work. Freebies are a great way for people to get to know you. They are perfect for allowing potential customers to try before they buy.

While there are many benefits to the potential customers, you, the business owner can reap the benefits too.

Here are 3 ways:

  • Freebies allow you to pre-qualify your potential customers.
  • They allow you to quickly build your mailing list.
  • They give you the ability to continue to contact these people to nurture the relationship so they become paying customers.

Now a fourth:

Even better, they are the perfect way to make sells. That’s right, you can profit from giving stuff away.

Think about it. When you get something for free, you are excited. Doubly so if the person or company giving away the item has a solid reputation that you recognize or trust. So, when you see an offer after receiving the freebie, you’re more likely to buy, right?

The key to making this method work is to know your audience and what they want and need to solve their problem. Your free offer starts them on the journey to resolving their issue, the upsell(s) give them more tools or information so they can complete the process quickly or easily.

The other important part of this is pricing.

Consider the value (or perceived value) of what you are giving away. You don’t want to offer a free 5-page report with a value of $10, then instantly ask them to drop $200 for the next product…unless perhaps you’re following up in person or via phone call.

However, if the free item is of top quality and has a high perceived value, then it may be okay to offer them a higher-ticket item in the backend. For example, if you are a personal coach and you normally charge $100 for a 30-minute consultation, then it would be expected that your upsell offer(s) would come with a higher price tag.

Just some thoughts to help you get into freebie mode. It really is a lucrative model when done right.

NOW HERE: Get $10 Off Our Profiting from Free Offers Templates

Our Profiting from Free Offers Templates Package makes it easy for you to create professional-looking and well-designed content.

Here’s a quick rundown of what’s in the package: 

Or click here to read the complete details and get yours

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own site, help your clients with their pages or even include the templates in products you provide to your customers. The choice is yours!

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