Link to the Free Checklist

As you know, over the past few days we’ve been talking a lot about content. We gave you tips on how to:

• Turn free content into loyal customers
• Think outside of the box when it comes to content types
• Keep and grab attention with your content…and get your audience to take action on your offers

If you missed any of it, our online archives are here.

And hey, we also have a quick Conversion Style Checklist (PDF) that might come in handy for you. It highlights the key things you need for effective content. Be sure to read through the other tips we’ve offered in the past few days for best results.

That’s all for now. We’re headed home tomorrow and in the coming week, we’ve got some brand new training for you to help you effectively engage on social media to grow your business. We’ll have those details for you very soon, so don’t miss it! ​​​​​​​

This is Part 1 of a 5-part series on creating content that gets RESULTS for you.
Missed a post? You can catch up here:
Part 1 | Part 2 | Part 3 | Part 4 | Part 5

Mistake #3 (the most importance piece)

As promised, we’ve got content marketing mistake #3 here for you. If you missed any of the past two days, our online archives are here.

Today, we promised to talk about getting your visitor’s attention, keeping it AND get them to take action on your offers. This is a BIG one. So here we go…

Mistake #3: Not Using Conversion Techniques in Your Free Content

Here’s the thing. You’ve probably heard of copywriting and you probably know some techniques and use them when you create your sales pages, book pages, etc. But if you’re not also applying those techniques to your content writing, you’re really missing out on persuasion power that content can have.

Whether you’re trying to convince your audience that your point of view is correct…or if you want them to sign up for a webinar…or even if you want them to buy a product, you should be employing persuasion techniques.

Now that’s a huge topic in and of itself, but here’s a quick guide you can download (PDF) to get you started.

We hope you find it helpful.

What to Do in the Meantime: Get Your Free Content Marketing Templates

Need more help with your content marketing? We’ve got a great package of free content marketing templates that includes:

Free Content Marketing Templates

  • A content marketing planner
  • 7 content creation templates
  • 13 byline templates with calls-to-action

Click here to grab the free package everything …no strings attached!

Stay Up to Date with Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

Content Marketing Mistake #2

Let’s keep this going, so you’ll be an expert content marketer in no time. If you missed yesterday’s first tip, it’s right here. Yesterday’s mistake was an important one, so be sure to catch up on that first.

Mistake #2: Thinking Content is All Blog Posts, Email and Social Media

A lot of people get trapped into thinking content is just article-type content that they share in a blog post, to their email list or even on social media. But if you’re trying to help people solve problems and connect them to products, you’ve got to think outside the box.Some of the most popular content (and the content that creates the most goodwill with your audience) is stuff they can download. Whether it’s a report or some kind of tool they can use.

Some of the most popular content (and the content that creates the most goodwill with your audience) is stuff they can download. Whether it’s a report or some kind of tool they can use.

Here are a few ideas for different types of content, including the above mentioned ones.

•   Articles: For your website, to submit to online directories, print publications and more.

•   Blog Posts: For your own blog and for submission to other blogs.

•   Workbooks: So your readers can apply what they’ve learned. They might be given away for free or be part of a product for sale.

•   PDF Reports & White Papers: Longer “articles” on a specific topic that can be used as an ethical bribe to build your list, as a gift for your customers or for distribution by other websites and affiliates.

•   Ebooks: For free or for sale, ebooks can be very valuable for your readers.

•   Checklists: Make it easy for your readers to complete a process by giving them a handy checklist.

•   Transcripts: Got video or audio?  Have it transcribed, so the content is easy to reference and can be consumed by readers who can’t watch video or listen to audio.

•   Case Studies: Share success stories and experiences of your willing customers and clients.

•   Quick Tips: Who says you have to write long articles? Share a daily tip that your readers would find valuable.

•   Inspirational Quotes: People love quotes. Find relevant ones for your market.

•   Autoresponder Messages: These prescheduled emails make it easy to deliver great content to your new and current subscribers.

•   Reminders to Do Tasks: Reminders can be set up through an autoresponder where your reader is reminded to take action or move forward on a project.

•   Email Broadcasts: Send out a promotion or share some great information to your whole list.

•   Product Reviews: Your readers will appreciate in-depth and honest reviews of products.

•   Product Comparisons: When your readers might need to make a choice between products, make it easy for them to compare features and benefits.

•   Interviews: Audio, video or written – interviews are relatively easy to put together.

•   FAQs (Frequently Asked Questions) Answers: Ask your readers to submit questions and pay attention to what they ask via email, on your blog, etc. Create a FAQ with the answers they need.

•   Questions for your Readers: Turn the tables and let your readers create the content. Ask them questions that will get them thinking and self-reflecting.

•   Flowcharts: For your visual learners, a flow chart illustrating a process might come in very handy.

•   Instructions: If there’s one thing that’s lacking online, it is detailed instructions for people to use products and services. Give your readers an extra hand by giving them handy instructions.

•   Content Summaries: Summarize long pieces for your readers, saving them plenty of time in the process.

•   Fill-in-the-Blanks: Give your readers a chance to apply what they’ve learned and self-reflect by giving them a fill-in-the-blanks sheet.

•   Resource Lists: Everybody loves good resources. Share yours freely.

•   Tip Lists: No need for formal articles all of the time – just give them an easy-reference tips list.

•   Spreadsheets: Help your readers keep inventory, do calculations and stay organized.

•   Glossaries: Keep a glossary of jargon and terms for your readers.

•   Patterns: Think craft patterns, sewing patterns, etc.

•   Editorials: Include commentary on guest articles, in your newsletter, etc.

•   Audio & Podcasts: Record and publish…it’s as simple as that. Audios with just yourself or as an interview work well.

•   Webinars: Interactive content that is a perfect educational and selling platform.

•   Live Action Video: Take video of yourself or with someone else.

•   Screen Capture Video: Show a slide show on your computer, demonstrate software or how to use a website.

•   Coloring Sheets: Sometimes just for kids – but you might have useful ones for adults too.

•   Quizzes: Quiz their knowledge, personal suitability and more.

•   Questionnaires: Get their feedback or make an opportunity for your readers to self-reflect on their answers.

•   Photographs: Easy peasy content. Take a picture and share it.

•   Illustrations: Whether it’s hand-drawn or computer generated, you can show statistics, share an idea and more.

Just a few ideas to get you going.

What to Do in the Meantime: Get Your Free Content Marketing Templates

Need more help with your content marketing? We’ve got a great package of free content marketing templates that includes:

Free Content Marketing Templates

  • A content marketing planner
  • 7 content creation templates
  • 13 byline templates with calls-to-action

Click here to grab the free package everything …no strings attached!

Stay Up to Date with Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

The Mistakes People Make with Content…

Over the next few days, we thought we’d highlight some key things you should know about publishing online content…and the mistakes you should avoid.

Mistake #1: Only Using Content as a Traffic Generator

Most people know that content is a great traffic generator. You make a blog post, publish a report and bam…people to come visit your website.

A lot of people also know that you can grow your mailing list through content. You create some content and you offer them a downloadable report, template, spreadsheet or something that helps them solve a problem. Your visitor opt-ins to get the content and you get a new subscriber. Easy peasy.

But here’s what a lot of people don’t realize…

Content is an amazing selling tool. So if you ever think free content creation isn’t worthwhile and you’re saving all your best stuff for your products or books, think again.

Content is conversation. By creating free content, you engage your audience in a conversation. Sometimes it’s a real two-way conversation through comments, but sometimes more of a figurative conversation where you’re delivering the help your audience is telling you they need. This builds trust and if you want to sell stuff, you have to have trust.

Content is education. Making the right product decision requires good information. Let us explain…

A consumer needs to understand what their problem is before they even know they need a product. As a content creator, it’s your job to help your reader figure that out. So for example, if you publish weight loss content, you can help people figure out their issues around weight.

Are they emotional eaters? Do they have issues with portion-sizes? Or do they choose the wrong foods?

Next, it’s your job to connect them to a solution to that problem.

Let’s say you have a product about emotional overeating, you can provide them with tips to start battling the issue, but then recommend your coaching program to give them individualized help. All the while, you’re giving them the courage to fight this problem and showing them they can’t allow it to linger any longer.

This is powerful stuff. When you can educate and sell at the same time, you’ve got yourself a license to make money all day, every day.

You might notice that we use a lot of content when we sell products and we get emails thanking us for doing so. Yep, they actually thank us for our information AND for introducing them to the right products.

That’s because we want our customers to be as educated as possible before they buy, so they know they’re making the right choice and can’t wait to get started. We also do it for those who won’t buy this time around, so they feel they’re getting a lot of value from the content and might even refer their friend to buy our products.

It’s a win-win all around.

So keep that in mind as you create content. Don’t worry about coming up with a ton of topics and trying to pump out blog post after blog post. Instead, consider the products you want to sell and how can you educate your audience into making the right buying decision?

That’s all for now…we’ll be back tomorrow with another mistake you’ll want to steer clear of.

What to Do in the Meantime: Get Your Free Content Marketing Templates

Need more help with your content marketing? We’ve got a great package of free content marketing templates that includes:

Free Content Marketing Templates

  • A content marketing planner
  • 7 content creation templates
  • 13 byline templates with calls-to-action

Click here to grab the free package everything …no strings attached!

Stay Up to Date with Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.