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  • Persuasive Writing Techniques You Should Know
    One of the most important skills you can learn when trying to improve your copy-writing is the art of persuasion. Using persuasion with words is a skill that you can learn if you understand how to do it. Let’s go over some common persuasive writing techniques used by the pros. Ask Rhetorical Questions – This is ...
  • Nine Ways to Brand Your Small Business
    A great way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise ...
  • How Often Should You Create a New Product?
    There is no one right answer to how often you should create a new product. It depends on the nature of your business and how long it takes to put together a high-quality new product that will impress your prospective customers. Having said that, regular product creation is important to build your brand and business so ...
  • Statements and Phrases That Help Show Empathy
    There are a number of different phrases and statements that help demonstrate that you have empathy for your target audience. Empathy is important, because it offers the “human touch” in business dealings and marketing. You don’t have to act like a pushy used car salesman to seal the deal if you master these empathetic words ...
  • How to Write About a Problem If You Haven’t Experienced It
    A good copywriter can write effective copy for any type of product or service, without ever having needed it for themselves. Even if they haven’t experienced a problem personally, they can study it enough to develop an understanding of it, to show empathy for the situation so that they relate to the copy on the ...
  • How to Get Clicks without Using Click-baiting Phrases
    You’ve seen click-bait used on many sites including on major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it. Due to the high usage of these types of headlines, people are starting to become blind to them. Thankfully, you can get clicks without using click-baiting ...
  • How Becoming an Author Can Increase Your Expert Status
    A great way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise ...
  • Editing Is Much More Than Spelling and Grammar
    Editing is an important part of the writing process. Often, we think of editing as dealing with punctuation, grammar, and spelling issues. And certainly, you can hire editors that only deal with those things. However, when it comes to editing your writing editing is much more than spelling and grammar. The things you may want to ...
  • Growth Potential for Authors and Freelance Writers
    Despite the concern that artificial intelligence will take over writing for writers, according to The Bureau of Labor Statistics of the United States of America Writers are expected to experience growth about as fast as other careers. Plus, the median pay is about 30 bucks an hour with most writers who commit to the career ...
  • Self-Publishing Resources for Writers
    If you’re interested in self-publishing your work these resources will help you get it done. Today there are a variety of resources that can help you realize your self-publishing goals so it’s a good idea to check out what is offered before choosing. Try writing down what you think you need to help you and ...