Ideas for Creating Appealing Facebook Stories

Ideas for Appealing Facebook Stories

If you’ve got a huge Facebook audience, it’s probably easy to just throw anything into your Facebook Story and it’s sure to gain traction. BUT if you’ve got a small and growing audience, you’re going to have to add a bit more strategy to appealing to your audience and capturing their attention, so they’ll want to view your stories on an ongoing basis.

Certain types of content have a higher appeal to your target market than others do. Knowing what your audience prefers is very important to your overall success, as well as the level of engagement your story receives. When you implement stories using the content and information your viewers want, you’re more likely to get a good deal of engagement.

Here are a few suggestions to help you discover exactly what compels your viewers to take action and engage with your story. Be sure you track the results so you can repeat your successes by following the same steps. Give these a try and see how your audience responds. Make a note which types work best.

Behind The Scenes

Behind the scenes videos and images let people get to know you, your values, and your items better. This also helps you to build trust as well as greater brand recognition, especially if you include your logo in the visual story. If you are a sole proprietor, share the story of how you first started out in business. If you are a company, share staff stories about what they do and what motivates them.

When you are working on a new product, give them a sneak preview. If you are hosting a webinar or live event, use video excerpts (or teasers) to entice people to attend live, or to view recordings afterwards.

Once your target audience feels that they know and trust you, this can stimulate brand loyalty, which can in turn bring sales, repeat sales, and/or a desire to share your content with others.

Informative Demonstrations

Demonstrations are an ideal way to market products and services. In your stories, share hints, tips and how-tos, as a series of images with text overlay and/or videos. “Seeing is believing,” as they say. This is particularly true and works well for your visual and hands-on learners.

In addition, demos show off your expertise. Address the main issues your target audience has, in relation to your niche. Plan your story content around them. Save the stories to your camera roll, within your Instagram account. Doing this repeatedly allows you to build a library of useful content you can publish regularly there and on Facebook. As your number of followers grows, they will be able to see these stories.

Intriguing Teasers

People love movie trailers and sneak previews. Create stories made from snippets of a larger work. Include a strong call to action and a clickable link where your viewers can learn more on the topic. Keep in mind that teasers are meant to pique interest, not tell the whole story. This is often accomplished by sharing exciting clips and ending the teaser with a cliff-hanger to make them want to see the rest of the longer story/video.

Exclusive Offers

Stories are a great way to provide exclusive, limited time offers to a specific group or to fast-acting viewers. Use a coupon code to track the success of each offer you create. Save the best holiday or yearly promotions on your camera roll so you can re-use them. Prospective followers are more likely to follow you and engage with your stories if you give them a good reason to do so. Exclusive, valuable offers fit that bill.

User-Generated Content

User-generated content can help create buzz around your business. It can also take the burden off you a little in relation to constantly having to come up with fresh content for your site, blog and social accounts.

Run contests to get images, captions, videos and so on, making it clear that the best content will be used by you. Ask for video reviews and testimonials. Ask for questions and answer them. Invite guest bloggers. Giving your target audience the chance to provide feedback shows you care and promotes engagement.

You could also invite a takeover. Pay attention to those who are most diligent about following you on Instagram. Let them take over your account for 24 hours to publish what they feel is useful content. It gives you a break for a day and gives your audience a new “voice” to pay attention to.

Surveys, Polls & Activities

Learn more about your audience so you can serve them better. Ask them what they need help with. Get their opinions regarding options for your next product, have them vote on the options they want most. Plan to do random, prize drawings. These can keep things interesting and engaging.

Those are just a few ideas to try out and see how your audience likes them. Never stop experimenting and keep engaging that audience. It’s worth it to have you on their mind.

What to Do Next: Get $10 Off Our Done-for-You Facebook Story Templates

Our Facebook Story Template Package makes it easy for you to create eye-catching stories for a variety of business-building purposes.

The package includes:

• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• 6 Call to Action Graphics: These templates can be used to give your visitors an action to take such as downloading your free offer, joining your Facebook Live or signing up for your free class.
• 24 Blank Facebook Story Templates: These attractive templates can be customized with your calls to action, inspirational words, notice of a sale or whatever you would like to share with your audience in your Facebook Story. Add your own text to these templates (Photoshop not needed).

Click here to grab the Facebook Story template package.

And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES

You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!

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