A webinar is an online conference that is location independent. All you need is a good phone, mobile device, laptop or computer along with a good internet connection and the right webinar software to make it all happen. All your attendees need is a good internet connection, an open heart, and a willingness to learn.
Webinars are hands down the best way to make sales online. The reasons are simple. They generate both leads and sales. They help connect you with your audience so that you can build relationships with them at almost any point in their buying cycle. You’ll be able to sell more to your audience whenever you want to because they are on your list and are actively engaging with you via your webinars.
What’s more is that webinars aren’t expensive to conduct. Today the technology is simple enough that if you know how to use Facebook you can easily use webinars to get more clients and buyers for your books and your information products.
If you want to use webinars to get more clients, sell your books, and information products let’s go over a few ideas for each. In the meantime, you might want to pick up the Elite Writers’ Lab monthly resource which is an awesome webinar planner to help you put everything you learn here into action.
5 Ways to Use Webinars to Get More Clients
Whether you’re a service provider or a consultant, using webinars to get more clients will make you more effective at making sales. Research shows that more than 60 percent of webinar attendees visit the materials mentioned during the presentation and on average more than 30 percent make a purchase based on a webinar they attended.
What’s more, viewers are sharing webinars at a rate of about 50 percent with their friend and connections. (http://tech.ubm.com/) All you need to know now is the ways in which you can use webinars to get more clients.
It doesn’t matter if you’re a coach, a virtual assistant, or a graphic designer you can use webinars to get more clients by teaching your audience to do something on their own. It might seem strange to teach someone to do something you’d rather do for them, but the fact is, most people don’t want to do it themselves. But they like to learn how anyway.
They may think that they do, and seek out the training to do it, but in most cases, once they realize you know how to do it better than them they’re going to want to hire you. When they realize how good you are at what you do, many of them are going to want to hire you to do it for them right away. Especially because you’re not going to give them every single detail in the free webinar. Instead, you’ll teach them the basics about the information in question and then you’ll present to them your package for new clients to take that off their plate.
The reason this works so well is because of the trust you build by doing the webinar. When you give away knowledge like this, the knowledge that is your bread and butter, the people who can hire you as soon as possible to avoid doing it themselves, will, since it’s not their bread and butter.
Depending on the type of service you offer, you can demonstrate something to them that will make them want to work with you more. For example, if you offer funnel development to your clients, you can do a demo about funnels.
In your demo webinar, you’ll explain why they work, how to make them, and so forth. Then, you can show through proof how well funnels work to boost conversions. Then, instead of them having to go and create their own funnels themselves you offer to step in and take that off their hands creating the most amazing funnels for them with an amazing offer.
It works because they know that you’ve done it before since you just taught them how to do it. What’s more, you’re going to reveal that you used a funnel to get them to the webinar too. You’ll show that you understand how to do it which makes them feel safe. When they know that they’ll be in good hands if they hire you to develop their funnels for them it’s easy to close the sale.
Host Monthly Brainstorming Sessions
One problem some people have with getting clients is that a lot of clients just don’t know how to use a service provider. Let’s say you’re an Online Business Manager. An OBM manages everything for their clients the same way any manager of a bricks and mortar does. But, some people have trouble wrapping their brain around that idea. Therefore, if you host a monthly brainstorming session you can help your audience learn what to let go of and let someone else do for them.
This works because if your audience has a clear idea of what you can do for them, and how to organize it better, they’re going to be much more likely to hire someone. Since you showed them the way via your brainstorming webinar it’s more than likely going to be you. While it’s true that some people will just go do it themselves based on what they learned from you, many will seek to hire you to do it for them. Not only that, they’ll recommend you to others.
Announce a New Service
In this case, let’s assume you’re a service provider of some sort. Maybe you’re a graphic designer who is going to offer a new service such as a Social Media Graphics Club. If they join the club you’re going to create unlimited social media quote graphics for them each month with the only limit being that you’ll only work on one project at a time. You have a sales page but you need to explain further how this works. Hosting a webinar about the new service so that you can explain it fully how it works, who can join, how much it costs, and what to expect will do wonders for your sales.
If you allow Q & A at the end of your presentation about your new service, you’ll be able to answer objections right then. Not only will this help you sell more of your new service at the time of your webinar but you can use the information gathered to improve your sales page. It works because it removes any confusion about what your new service is and how it can benefit them more than a printed sales page alone.
Host a Live Case Study
Are you in a place in your business where you have successful clients who have used your services or implemented your programs in a way that shows proof regarding the effectiveness of your services? Do you know successful people in your niche who would like to be interviewed about their success?
If so, then you should host live case studies for your webinar. A live case study doesn’t even have to be based on a client of yours only on a person who implemented using the types of services you offer. For example, if you’re a virtual assistant your case study can be about someone whose business went to the next level due to outsourcing to a good VA.
This works because people like proof of other successful people having done it first. Before they grasp the idea that someone is successful doing what they want to do, it may seem like a pipe dream to them that will never come true. Seeing that it’s real via a webinar and having the ability to participate and ask questions will make a huge difference in sales.
Webinars is a great way to pick up new clients. They give you an easy way to connect and engage with your audience. Take one of the ideas above and create a webinar for your followers.
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