Here’s an excerpt from our interview with Jimena Cortes about getting clients from LinkedIn. In this video, Jimena goes over what people are looking for on LinkedIn and some ideas on how you might leverage it for your business.
Watch or read the quick summary below…
Here’s what Jimena has to say…
Every business needs marketing and there are many aspects of marketing; SEO, writing, etc. If you position yourself differently and lead with your RESULTS, instead of just your skills, it can work well for you. Put these results on your profile, in your copy and content because people don’t care about what you can do. They care about what you can do for them.
When you lead with your results, readers think to themselves that they would want those types of results so they would be more apt to contact you.
So, marketing is a big one but LinkedIn can work well for anyone.
You can be business-to-business or business-to-consumer. If, for example, you had a physical product that you sell. There are people who could sell it for you. If you were selling tables, you would find people who sell tables online and in stores and contact those people to see if they would be interested in carrying your line of tables.
It’s all about who you want to work with and what you need from them – OR what they need from you. If it’s PR you’re looking for, or if you want to write for certain magazines, find out who you need to contact and what you need to do to get your foot in the door.
How to Get the Full Interview:
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