What are People Looking for on LinkedIn?

Here’s an excerpt from our interview with Jimena Cortes about getting clients from LinkedIn. In this video, Jimena goes over what people are looking for on LinkedIn and some ideas on how you might leverage it for your business.

Watch or read the quick summary below…

Here’s what Jimena has to say…

Every business needs marketing and there are many aspects of marketing; SEO, writing, etc. If you position yourself differently and lead with your RESULTS, instead of just your skills, it can work well for you. Put these results on your profile, in your copy and content because people don’t care about what you can do. They care about what you can do for them.

When you lead with your results, readers think to themselves that they would want those types of results so they would be more apt to contact you.

So, marketing is a big one but LinkedIn can work well for anyone.

You can be business-to-business or business-to-consumer. If, for example, you had a physical product that you sell. There are people who could sell it for you. If you were selling tables, you would find people who sell tables online and in stores and contact those people to see if they would be interested in carrying your line of tables.

It’s all about who you want to work with and what you need from them – OR what they need from you. If it’s PR you’re looking for, or if you want to write for certain magazines, find out who you need to contact and what you need to do to get your foot in the door.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

LinkedIn Strategies: Know & Locate Your Target Market

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. In this video, Antonio explains the importance of recognizing your preferred target audience and finding them on LinkedIn.

Watch or read the quick summary below.

Here’s what Antonio has to say…

With LinkedIn, you will be building one-on-one relationships like you would at any live event. You want to keep the same principles you have with any marketing you do. You want to focus on two things – your market and your message. It’s your foundation.

Your market is the people you are talking to. It’s a group of people with a commonality. You hope the commonality is that they want or need the thing that you sell.

Your message is what you are saying to these people to help them make the decision you want them to make; to buy your stuff, hire you, to donate, to volunteer or whatever the case may be.

When you know who your market is, you know what to say to them. Using LinkedIn, let’s look at this example. If you’re going after IT folks, you would search for IT firms. Who you contact within those firms depends on what you are trying to get them to do. If you want to write technical documents for their firm, you would locate the person who would be hiring the people who write those documents. This might be the CEO or CMO. So, in LinkedIn, you first search for the companies, then you start targeting those people.

For the messaging, if you’re targeting the CEO or CMO of IT firms, you need to know the language needed to reach them. You want a USP. You want a strong message but it has to be written in the way in which it will interest them.

LinkedIn is free but they have upgrade options. I recommend using the Sales Navigator because it allows you to do a lot more, a lot deeper searches. If you want to find the CMO of tech firms in Atlanta, Georgia that have fewer than 50 employees, you can do that with Sales Navigator.

This is important because a firm with two employees will have different concerns than a firm with a thousand employees. They are two very different companies so you have to treat them differently in your messages.

LinkedIn offers a 30-day trial when you sign up. But you want to identify your target market before you sign up. Because time is ticking once you sign up, you want to be able to hit the floor running when you sign up so be sure to know who you are targeting before you sign up.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

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Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

A Quick Tip for Closing the Sale through LinkedIn

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. He has some smart advice for closing the sale once you get the client on the phone.

Watch or read the quick summary below.

Here’s what Antonio has to say…

Closing a sale through LinkedIn is pretty much the same as anywhere else and here’s a quick rundown.

Once you get on the phone with Mark. You listen. Listen to what he has to say to where he needs help.

Then sum it up for him. Say “Mark, it sounds like you have this and this but need help with this and this.”

When he confirms, you say, I can help you with that.

If you cannot personally help them with what they need, can you connect them with someone who can? If you can provide that connection, it’s valuable to them. At that point, they owe you a favor. Maybe they can help you make connections. Maybe they will need your services later on.

In addition, you also have a favor owed to you by the other person. So, if they say thanks for the referral, it turned into a profitable contract. Can I take you to lunch? You can say, no but you can send me some referrals.

The whole idea of the LinkedIn process is to listen to what they need and fill the gap however you can. If it’s with your own services, that’s fantastic. If it’s with helping them make connections, that’s great too because it will help you gain referrals as well.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

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Secrets to Getting Follows on Social Media and Online

In this interview clip, Lynn Terry talks about why people follow certain people and reveals secrets to growing your online audience.

Lynn says:

There are several reasons why people follow a certain person or a certain blog. It’s educational. It’s entertainment. It’s likeability. It could be info-entertainment so its information entertainment.

Some people say they cannot be as out loud as me. But I haven’t always been this connected with my audience or as public with my lifestyle. That is something I grew into. It took a couple of years to find my voice and connect with my audience. So, you’re not going to get that right off the bat.

The other thing is my life is not all that public. There are a lot of things I don’t share publicly.

Alice also points out:

You are creating the story so you can share what you want and not share what you don’t want people to know. You’re really good at sharing your troubles and how you got out of them but you’re doing it in a way that is inspiring others. It’s not about airing all your dirty laundry, but carefully choosing what you share. It gets your audience interested in a little drama which people love drama.

Key Takeaway from Alice and Ron:

People love to connect with people they feel are real. They want to see struggles, so show them struggles but ensure you also show how you found solutions because that’s the key to being seen as an authority.

And like Lynn says, you don’t have to share everything. You select what your audience sees, so choose wisely to engage them and give them a glimpse of you that will keep them wanting more.

How to Get the Full Interview:

If you found this clip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

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Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

The Secret to Building a Loyal, Motivated Audience

In this interview snipped, Lynn Terry talks about building a motivated, loyal audience and the answer is simple.

Lynn says it’s important to stay actively engaged to grow your loyal audience.

“You want to inspire, educate, motivate, help, share and respond to your market. Stay actively engaged with your market; on your own site, in your own email lists, in your social media channels and anywhere else your market is located.

Write this down: My market. Go where they are.”

Alice points out that Lynn made a subtle distinction in how your audience behaves:

“You said they’re getting results or they’re at least inspired to get results, which is important because we all do it. We spend money on things we don’t use, but they’re inspired. They want to get results. They may not do anything, but they want to follow along.”

Key Takeaway from Alice and Ron:

It’s easy to find your audience and engage with them. They’ll feel like they know, they’ll want to see your progress and will be motivated to create your own. You don’t have to utilize every possible channel to connect with them, but select a few and use them to their fullest.

How to Get the Full Interview:

If you found this tip useful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

How to Secure Recurring Work as a Freelancer

One of the easier ways to maintain a steady income through freelancing is by getting the same clients to give you ongoing and regular work.

Stephanie Watson is an inspirational woman who took her writing skills and turned them into a living by writing for clients from home. She’s being doing this over 20 years and in this short clip, Stephanie Watson discusses how she got recurring work from her clients, instead of having to get new clients each time.

Advice from Stephanie

For her local business clients, Stephanie offers a choice of working with her month to month or they can save money with a yearly contract. Most clients select the yearly option.

Takeaway:

Don’t wait for your clients to decide to give you a contract…ask for it. Give them an incentive for signing on with you for a longer term and show them how working with you regularly will benefit them.

And hey, make sure you get these templates below because it includes a template to get your clients on retainer and gives you plenty of ideas on showing how your services will benefit them.

What to Do Next: Grab Our Client-Getting Templates (COUPON CODE INCLUDED)

If you’re looking to get your first or MORE clients, we’ve got a great template package to make your job a whole lot easier. Just follow the simple instructions, fill in the blanks and send them out to get your writing schedule booked.

And for a limited time, you can get them for 40% off.

Client Acquisition Templates

These templates are useful, no matter what services you offer and the package comes complete with:

  • Insider’s Strategy Guide – with our strategies for getting clients and using the templates
  • Client Benefit List – so you understand WHY your client wants to hire you, instead of focusing on why you want to be hired. HINT – your clients need to know what’s in it for them.
  • 30 Ways to Get Referrals from Your Clients
  • Cold Email & Cold Email Follow-up Templates
  • Event Follow-Up Email
  • After Consultation Email
  • Request for Testimonials Email
  • Request for Referrals Email
  • Get More Work Email
  • Offer for Retainer Email
  • Introduction Email
  • Client Engagement Email

Click here for full details on this time-saving template package

…and go get yourself more clients! Make sure you enter coupon code: GETCLIENTSNOW and you’ll save 40%.

Already Have the Templates? Stay Up to Date with the Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
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How to Get More Clients for Your Writing or Any Business to Business Service

Stephanie Watson is an inspirational woman who took her writing skills and turned them into a living by writing for clients from home. She’s being doing this over 20 years and in this short clip, Stephanie Watson discusses how she managed to gather clients.

If you’re nervous about writing for clients, you’ll definitely appreciate this and know you’re not alone.

Advice from Stephanie

Stephanie got her start in the 90s, so finding online clients that way wasn’t so easy. She had a brochure and she would go locally door-to-door to gather clients.

But when it came to gathering clients online, Stephanie was smart enough to be involved in a number of Internet marketing communities, so was well known amongst marketers. So when she offered her services, she was able to secure one client and build from there.

But she was very nervous about her first job and was worried she’d mess it up…and confesses it took her hours to complete her first online project. But she did such a great job she continued to get work from this client and new business was referred to her because of that.

She says she doesn’t actively market her services as her schedule is fairly full and she’s transitioning to writing more for herself rather than others.

Key Takeaways:

We absolutely love this and see this play out over and over again with people who are looking to make money from home. Once you wow one satisfied client, it grows from there. And once you have that income coming in, you can look to other more passive ways to use your writing skills to generate an income.

But notice one key thing that Stephanie did. She was networking and involved in groups (probably message boards at that time) where she would meet potential clients. She didn’t have to use freelance sites and bid on projects because there were already people she knew that would hire her.

What to Do Next: Grab Our Client-Getting Templates (COUPON CODE INCLUDED)

If you’re looking to get your first or MORE clients, we’ve got a great template package to make your job a whole lot easier. Just follow the simple instructions, fill in the blanks and send them out to get your writing schedule booked.

And for a limited time, you can get them for 40% off.

Client Acquisition Templates

These templates are useful, no matter what services you offer and the package comes complete with:

  • Insider’s Strategy Guide – with our strategies for getting clients and using the templates
  • Client Benefit List – so you understand WHY your client wants to hire you, instead of focusing on why you want to be hired. HINT – your clients need to know what’s in it for them.
  • 30 Ways to Get Referrals from Your Clients
  • Cold Email & Cold Email Follow-up Templates
  • Event Follow-Up Email
  • After Consultation Email
  • Request for Testimonials Email
  • Request for Referrals Email
  • Get More Work Email
    Offer for Retainer Email
  • Introduction Email
  • Client Engagement Email

Click here for full details on this time-saving template package

…and go get yourself more clients! Make sure you enter coupon code: GETCLIENTSNOW and you’ll save 40%.

Already Have the Templates? Stay Up to Date with the Elite Writer’s Lab

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

 

Great News! Everyone Can Teach

It doesn’t matter where you are in life, we all have something to teach someone and that means that anyone can build an online business centered around teaching / writing. Perhaps, we aren’t the top expert in the subject…but there are always people who can benefit from what we know and when you’re a patient teacher, you build a loyal audience.

Here’s a really quick excerpt from our interview with Connie Ragen Green that talks about the very simple, but powerful idea of teaching. Connie is a former school teacher turned online marketer, who know brings her teaching skills to the digital world.

Quick Thoughts about Teaching from Connie:

All of us have it in us to teach something to someone. We’ve all taught someone else how to do something. So when I spend time with my online mastermind members, really we’re working together and it’s just like being back in the classroom where you patiently explain something and let people ask questions even if it’s over and over again.

The kids in class used to say, “Don’t bug Mrs. Green. She already told you that. Don’t ask her again.”

I’d say, “You can ask me a million times. If I get tired of teaching it. That means I’m not the right teacher and I shouldn’t be here with all of you.”

When someone gets it, let them explain it to someone else. That is very empowering for others and you’ve helped the third person to learn in a much easier way.

Take Aways:

Information products are essentially made by learning how to do something, doing it, then teach other people to do it too by creating the information products. You don’t need a teaching degree like Connie to make it happen. This is the basic information marketing model and we all can do it.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

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How To Build a Fan Base as a Writer

As a writer, there’s nothing better than having a ready fan base, just waiting to read our next book, blog post or other content. If you’ve got fans, you’ve got customers, people who will spread the word about you and a group that will help you decide what to write next.

Jon Bard has some great advice on building a writing fan base and you can see an excerpt from Elite Writer’s Lab interview below. Jon has been helping people market their children’s books for over 26 years and has some great strategies that work, no matter what you’re writing.

John’s Advice for Building a Fan Base

The first thing is what they shouldn’t be doing. We’ve all seen this. It’s become an epidemic. You get onto Facebook, in a Facebook Group or Twitter and they’re just post after post of people slapping their book cover up there, their Amazon Link saying “Buy Now” as if that’s going to work. Right? (Laughs) As if anyone has ever bought a book that way. Yet, people do it because it feels like marketing. They don’t know how to do anything else. So, that’s the first thing. Stop doing that.

You can’t sell something to somebody that doesn’t know you. I don’t care how brilliant you are as a marketer is they don’t know who you are you can’t show up and say buy this and expect them to buy this. They need to know you, know the product, and know you as the author.

In many respects, you are the product.

So, the first thing is about building a relationship. I call it building a Tribe, I’m not the first person to say this — Seth Godin and others — You need to build a tribe. You need to build people who have your back — people who get a sense of who you are, what your work is about, and what you’re about and build a real relationship with them.

You guys (to Alice and Ron) I’m sure do a lot of regular marketing type stuff so you understand the idea of building an email list, and of building a relationship with those people once they get on your list and letting them see you as experts and as kindred spirits and authors need to be thinking exactly the same way.

You can’t just show up and throw a book at somebody. You have to
say hey guys, here is who I am, here’s what interest me. I know this interests you, so let’s get together about this.

It’s not so much about me the author; it’s about my common interests with my potential readers.

So, an example I use is let’s say I write books about Vintage Baseball in the 19th century and that’s where my book is set. I’m going to go out just go into baseball groups and start posting pictures of my group and say i write these books here’s where you can buy them. I’m going to instead, participate in those groups, find others who are fascinated by baseball in the 19th century, get together with them talk to them, be one of them, become part of the gang, then start adding value.

Say hey, I’ve written a sample chapter, or a short story I wrote about baseball in 1895…what do you guys think? Do you like it? Now you’re becoming one of them.

Then you start taking a leadership position by offering more value. Offering more things say “hey I created a video” or “check out my google hangout where I’m talking to this baseball historian why don’t you guys come and watch?”

Suddenly you have people who begin to look to you as a leader in this area. You’re building your tribe and I can tell you this — when you release a book there are two ways of doing it.

One you release a book into a world who has no idea who you are.

Two you release a book into a tribe into hundreds of people who already know you and actually are following as you are writing the book. You can even give those updates “hey guys I just finished the 3rd chapter it’s awesome, you guys are going to love it.”

Which is more likely to be successful? Which launch will sell more books?

It’s pretty obvious.

If you think about what I just described, that’s not “hawking your wares” that wasn’t even really selling a book. It was communicating, it was advocating, it was building a relationship with people who will not just have your back for this book, but will have your back for every book you put out in the future because they’ll be there as you continue growing this tribe.

So I think that’s really the key. Think in terms of finding people that you have some common interest with and that your book will share a common interest with and begin cultivating them as a tribe and begin building a fan base.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.

Afraid to Market Yourself and Your Book? How To Make Marketing Less Intimidating

If you’ve ever hesitated in promoting yourself or your book, you DEFINITELY need to listen to this interview excerpt with Jon Bard. Jon has been helping people market their children’s books for over 26 years and has some very sound advice that will turn ANYONE into a marketer.

Jon actually has two words he uses to reframe the idea of marketing to make it easy for anyone to do. The first one is in the excerpt below. You can find the second one and the full interview in the Elite Writer’s Lab (info below).

John’s Advice to Turn Yourself into a Fearless Marketer:

The first thing you have to do is forget about what you think marketing is. If you talk to a lot of writers, they use a phrase — “I’m not going to go out and hawk my wares.” If I had a dime for every time I heard that. When they say that you know immediately exactly what they think of marketing. It’s evil, it’s bad, it’s selling out. It’s giving up a piece of your soul. It’s bamboozling people. It’s all kind of stuff.

But of course in the world we live in everything is marketing. If you’re going to sell your book to a publisher you’re going to market to them. If you want to sell it to a reader you have to market it. If you want to meet someone and have them like you, you have to market to them. SELL YOUR BOOK. MEET SOMEONE and have them like you. The world is marketing. It’s not hawking your wares, it’s communication. So, there are two words that I work with writers to re-frame it.

Word #1 – Communication

Communication is one person talking to another person. One person is trying to add value to another person’s life. As writers we are communicators. It’s right in our wheelhouse we should be able to get our minds around that pretty readily.

Part of it is, understanding this notion of value. When you write something, no matter what it is, it could be serious, difficult subject or a funny joke book — it doesn’t matter — when you do your job right you are adding value to people’s lives. You should be proud of that. You should be out there talking about that.

You should be out there communicating to others about that. Most people have no problem — if I met you at a party and you had written a book and I asked you to tell me about your book — most people have no problem doing that.

That’s natural. They’re happy to do that. Somehow though, when the idea that more than one person is on the receiving end of this comes up people freeze. People forget that it’s communication and start thinking in terms of it being marketing or promotion.

There really is no difference. Just the medium you do it through.

That’s the first thing, get rid of this notion of marketing being selling out, or hawking your wares, or trying to fool somebody. Sure there is marketing that does that, but that’s not really relevant to what we’re talking about. Replace marketing with the word communication. I want to go out and talk to other people and tell them how the work I’ve done can make their lives better.

Get WORD #2 and Access to Jon’s Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Stay Up to Date with the Elite Writer’s Lab Blog

Get Instant Notification of Our New Tutorials
If you'd like to be notified about our new tutorials, just enter your first name and email address below. We'll even send you our downloadable content marketing plan tutorial and worksheet right away.