Author: Mekhi Greene

We love this interview clip with Kristen Laidig, where she explains the impact of surrounding yourself with the right group of people. And keep reading for our thoughts on the subject too.

Kristen offers the advice to surround yourself with people who emulate what you want in your life as the saying goes – you are the sum of the five people you are closest to.

Kristen personally found herself surrounded by people searching for the easy button and who weren’t willing to do what it takes and press through, even if life smacks you and blindsides you. She decided to be around people who lifted her up, supported her and who kicked her butt when needed. And through that, her life changed and more success came her way.

Our Thoughts

We wholeheartedly agree with Kristen…and sometimes that means making difficult decisions in your life regarding friends, business colleagues and even family.

Invest more time in the people who want to see your success and strive for success themselves. Cultivate business relationships with likeminded people through social media, but make sure to make real life contact too. Attend conferences, networking events and your circle will naturally grow.

It takes time and effort, but the end results are well worth it. Remember, this is a long game and those relationships will serve you in so many ways…both business and personal.

When it comes to friends and family, it doesn’t always mean you have to cut them out of your life completely…and sometimes, it’s not even possible. But if you find yourself giving more than you take or they are a drain on your energy, give yourself some space. Don’t engage in drama and build your friendship circle with more people who match the energy you want to put out in the world.

Every little bit you do to surround yourself with likeminded people will make a big impact in your focus, outlook and success.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

In this interview snippet, Ty Cohen, gives advice on what to do with Kindle books that have already been published and sales start to dwindle. These tricks are what helped one of Ty’s students sell 3oo+ copies of a 3 year old book in one month.

If books stop selling or the sales taper off, you can pay more attention to the books you already published. One of Ty’s students sold over 300 copies of a single book he published a while ago, just paying more attention to it. He published the book 3 years ago, but it was his first month hitting the 300 sales mark.

Some tips Ty shared:

• Run cheap Facebook Ads
• Make new covers
• Update descriptions, keywords, etc.

Watch the video for the full details, especially about the Facebook Ad tip.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

As an author or content publisher, it’s easy to get distracted with other ideas, projects and just about anything. Our friend, Ty Cohen, has been extremely successful because he maintains his focus and isn’t distracted by shiny object syndrome.

Here is his advice for maintaining that focus.

When Ty first started, he confessed to being “all over the place” and being a victim of shiny object syndrome. After being constantly distracted by emails, webinars and everything else, Ty decided to develop his own personal slogan of “Stay Focused” and things began to change.

He shared that slogan everywhere…social media, etc. He said that many people thought he was saying it to inspire them as his audience…which he was…but it was also very much a reminder for him.

The power of affirmations at work!

He also unsubscribed from all those email lists and other things that were distracting, so he could STAY FOCUSED!

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Here’s an excerpt from our interview with Jimena Cortes about getting clients from LinkedIn. In this video, Jimena goes over what people are looking for on LinkedIn and some ideas on how you might leverage it for your business.

Watch or read the quick summary below…

Here’s what Jimena has to say…

Every business needs marketing and there are many aspects of marketing; SEO, writing, etc. If you position yourself differently and lead with your RESULTS, instead of just your skills, it can work well for you. Put these results on your profile, in your copy and content because people don’t care about what you can do. They care about what you can do for them.

When you lead with your results, readers think to themselves that they would want those types of results so they would be more apt to contact you.

So, marketing is a big one but LinkedIn can work well for anyone.

You can be business-to-business or business-to-consumer. If, for example, you had a physical product that you sell. There are people who could sell it for you. If you were selling tables, you would find people who sell tables online and in stores and contact those people to see if they would be interested in carrying your line of tables.

It’s all about who you want to work with and what you need from them – OR what they need from you. If it’s PR you’re looking for, or if you want to write for certain magazines, find out who you need to contact and what you need to do to get your foot in the door.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. In this video, Antonio explains the importance of recognizing your preferred target audience and finding them on LinkedIn.

Watch or read the quick summary below.

Here’s what Antonio has to say…

With LinkedIn, you will be building one-on-one relationships like you would at any live event. You want to keep the same principles you have with any marketing you do. You want to focus on two things – your market and your message. It’s your foundation.

Your market is the people you are talking to. It’s a group of people with a commonality. You hope the commonality is that they want or need the thing that you sell.

Your message is what you are saying to these people to help them make the decision you want them to make; to buy your stuff, hire you, to donate, to volunteer or whatever the case may be.

When you know who your market is, you know what to say to them. Using LinkedIn, let’s look at this example. If you’re going after IT folks, you would search for IT firms. Who you contact within those firms depends on what you are trying to get them to do. If you want to write technical documents for their firm, you would locate the person who would be hiring the people who write those documents. This might be the CEO or CMO. So, in LinkedIn, you first search for the companies, then you start targeting those people.

For the messaging, if you’re targeting the CEO or CMO of IT firms, you need to know the language needed to reach them. You want a USP. You want a strong message but it has to be written in the way in which it will interest them.

LinkedIn is free but they have upgrade options. I recommend using the Sales Navigator because it allows you to do a lot more, a lot deeper searches. If you want to find the CMO of tech firms in Atlanta, Georgia that have fewer than 50 employees, you can do that with Sales Navigator.

This is important because a firm with two employees will have different concerns than a firm with a thousand employees. They are two very different companies so you have to treat them differently in your messages.

LinkedIn offers a 30-day trial when you sign up. But you want to identify your target market before you sign up. Because time is ticking once you sign up, you want to be able to hit the floor running when you sign up so be sure to know who you are targeting before you sign up.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Here’s an excerpt from our interview with Antonio Thornton about getting clients from LinkedIn. He has some smart advice for closing the sale once you get the client on the phone.

Watch or read the quick summary below.

Here’s what Antonio has to say…

Closing a sale through LinkedIn is pretty much the same as anywhere else and here’s a quick rundown.

Once you get on the phone with Mark. You listen. Listen to what he has to say to where he needs help.

Then sum it up for him. Say “Mark, it sounds like you have this and this but need help with this and this.”

When he confirms, you say, I can help you with that.

If you cannot personally help them with what they need, can you connect them with someone who can? If you can provide that connection, it’s valuable to them. At that point, they owe you a favor. Maybe they can help you make connections. Maybe they will need your services later on.

In addition, you also have a favor owed to you by the other person. So, if they say thanks for the referral, it turned into a profitable contract. Can I take you to lunch? You can say, no but you can send me some referrals.

The whole idea of the LinkedIn process is to listen to what they need and fill the gap however you can. If it’s with your own services, that’s fantastic. If it’s with helping them make connections, that’s great too because it will help you gain referrals as well.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

[jazzyoptin form_id=”1″]

Stephanie Watson is an inspirational woman who took her writing skills and turned them into a living by writing for clients from home. She’s being doing this over 20 years and in this short clip, Stephanie Watson discusses how she managed to gather clients.

If you’re nervous about writing for clients, you’ll definitely appreciate this and know you’re not alone.

Advice from Stephanie

Stephanie got her start in the 90s, so finding online clients that way wasn’t so easy. She had a brochure and she would go locally door-to-door to gather clients.

But when it came to gathering clients online, Stephanie was smart enough to be involved in a number of Internet marketing communities, so was well known amongst marketers. So when she offered her services, she was able to secure one client and build from there.

But she was very nervous about her first job and was worried she’d mess it up…and confesses it took her hours to complete her first online project. But she did such a great job she continued to get work from this client and new business was referred to her because of that.

She says she doesn’t actively market her services as her schedule is fairly full and she’s transitioning to writing more for herself rather than others.

Key Takeaways:

We absolutely love this and see this play out over and over again with people who are looking to make money from home. Once you wow one satisfied client, it grows from there. And once you have that income coming in, you can look to other more passive ways to use your writing skills to generate an income.

But notice one key thing that Stephanie did. She was networking and involved in groups (probably message boards at that time) where she would meet potential clients. She didn’t have to use freelance sites and bid on projects because there were already people she knew that would hire her.

What to Do Next: Grab Our Client-Getting Templates (COUPON CODE INCLUDED)

If you’re looking to get your first or MORE clients, we’ve got a great template package to make your job a whole lot easier. Just follow the simple instructions, fill in the blanks and send them out to get your writing schedule booked.

And for a limited time, you can get them for 40% off.

These templates are useful, no matter what services you offer and the package comes complete with:

• Insider’s Strategy Guide – with our strategies for getting clients and using the templates
• Client Benefit List – so you understand WHY your client wants to hire you, instead of focusing on why you want to be hired. HINT – your clients need to know what’s in it for them.
• 30 Ways to Get Referrals from Your Clients
• Cold Email & Cold Email Follow-up Templates
• Event Follow-Up Email
• After Consultation Email
• Request for Testimonials Email
• Request for Referrals Email
• Get More Work Email
  Offer for Retainer Email
• Introduction Email
• Client Engagement Email

Click here for full details on this time-saving template package

…and go get yourself more clients! Make sure you enter coupon code: GETCLIENTSNOW and you’ll save 40%.

Already Have the Templates? Stay Up to Date with the Elite Writer’s Lab

[jazzyoptin form_id=”1″]