If you want to be more successful in your freelance career, it’s important to understand the best practices for pitching new clients that help you win the client. Finding leads and pitching to them is the biggest challenge to having a financially stable and successful freelance writing career.
Know Who Your Ideal Client Is
It is imperative before talking to any new writing customer that you know who your ideal client is. If you have some criteria to fit, it’s going to make it easier not to waste your time with people who either cannot afford your services are interested in totally different types of writing. For example, if you write blog content that is not the same as copywriting.
Create an effective website, set up social accounts, and be active on them both. You want to be active with purpose though. Add content to your blog, share it on social, answer questions on social, and do what you can to show and demonstrate your expertise in this area with testimonials, referrals, and news articles about you.
Qualify Any New Leads
When you do get a new lead, take the time to match them to your ideal client persona before you move on with them. A good way to do this is to use a system like scheduling.com to set up a questionnaire that helps qualify them before they can set up an appointment with you.
Personalize Your Proposals
When you send anyone a proposal don’t make it boilerplate. Instead, personalize your proposal based off your conversation with the potential new client. Line by line they should understand that you get what they want because your proposal describes accurately what they said.
Be Confident in Your Writing Skills
In your pitch avoid using words that signify that you’re not confident in your skills. Phrases like “I think,” “I believe” and “I’m new,” do not invoke confidence. Instead, state everything matter-of-factly like the expert you are. Do not apologize or justify asking for money for your services.
If you submit a pitch based off a proposal, it’s critical that you follow the directions. Double check the directions after you think you’re done. Check off each point that you made based on the proposal, so you don’t miss anything.
If you want to have a successful freelance writing career that brings in money on a steady basis, you’ll want to try pitching at least one new client every single day. To do that, set up a process to attract and convert such as a sales funnel that will provide you with new people to pitch too often. You can also try job boards, groups, and other places to find clients.
It’s About Them
Remember that in your pitch, even when you’re talking about yourself, frame it from their perspective. How do your 20 years of writing experience affect them exactly?
Save Any Successful Pitches
When you do have a successful pitch save it so that you can pull from it for your next ideal client who comes to you for an interview or discovery call. As you perfect your pitching process, you’ll see an exponentially higher return on investment.
Pitching new clients is going to be a daily function of your job as a freelance writer. For some people, this aspect of freelancing is not their favorite thing. However, even if you don’t like it, you must do it and perhaps we can help make it a bit easier…
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