In the last year, Tracy and Susanne ventured into the private label rights, or PLR, business after taking our Content Cash Flow Course. They have done some pretty amazing things with it and created a 6-figure business with what they learned.
In this interview excerpt, they talk about the value of the CUSTOMER list. And we agree 100%.
Customer Lists. At the end of the day, our most valuable business asset is our customer list. No matter what happens, these are people we have a relationship with. We know what they need, what they want, and no matter what happens, we have something to fall back on to build.
If at some point somebody decides PLR is no longer the way to go, or all of a sudden, it’s all video content — which I’m sure is somewhere we’re moving towards and we don’t need any written words anymore — we have an asset. We have something that we can work from and continue to evolve and grow this business from.
Big Picture Thoughts from Alice:
When running a PLR business, I put very little focus on building a list of opt-ins. We sell low cost products, so my focus is on getting EASY customers.
Of course, I do make free offers, but they are usually offers for free PLR packs. And once they opt-in for the free pack, they are offered a paid upsell to a bigger pack. That way, a large number of the new subscribers are turned into customers RIGHT away.
Moral of the Story: CUSTOMER lists rock.
What to Do Next: Get Training and Support Directly from Alice for Your PLR Business
As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.
It’s called Content Cash Flow and you can get the full details here.
As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.
Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.
If you want insider guidance and support from Alice, make sure to grab a spot now.