Here’s another excerpt from Alice’s Best Sellers Summit presentation that shows you the ins and outs of starting your own PLR business. This time, she talks about the mistakes people make selling PLR and how to avoid them.
Just listen below or read the notes that follow…
Here’s a transcript of the above video…
So, lets talk about mistakes people make and how you can avoid those. Actually, Ive got three mistakes, I think, if I remember. [Laughter] They all revolve around trying to do everything.
So, some of this has come up already, in a way, in this presentation, but maybe its a good time to review it in a few ways. Avoid trying to do everything, and thats trying to do all the tasks, trying to cover all the topics, and trying to do all the content.
What the heck does that mean? I did write a couple notes, and I dont actually know what that means, but thats going to come to me.
Alice: [Laughter] All right.
Ron: Are you trying to Rick Perry this thing, with the three points? [Laughter]
Alice: Right. I shouldnt have said three. What was I thinking?
Alice: I shouldnt have committed. All right, so again, dont try to do all the tasks. Hire out. You know, I dont do customer service for the PLR. I dont do the writing. I dont even manage the writers.
My customer service person, Melody Spier, manages the writers. I have another assistant who — and, I mean, this might be goal in the future, too. You may not start out this way, but it gives you an idea. The more I got to this point, the more money I made. Its because I was able to really focus.
I also have another assistant who is a backup in the customer support, but she does all the sales pages. She sets up all the products because I have all these templates that she just works from. Shes not a copywriter, but because a lot of the sales pages are very similar, its easy for her to work from a template and get it set up.
So, I am only focused, really, on coming up with the product ideas, and then I do work with my list and I work with my affiliates. So, Im selling the products, basically. That is my main focus and figuring out what were going to sell.
Whenever I have fallen off that — say I lost some people who worked for me and I started doing more — immediately, I see the income drop. So, where you can, you know, make that first product. Start investing somewhere else.
Another thing, too, is if you were going to — say maybe you dont want to give up the writing to start with, but youre doing the writing and youre doing the customer support.
If you have a thin skin at all, hire someone to do your customer support, because theyre going to be criticizing, and sometimes unfairly because they just want to get a refund, [Laughter] criticizing your work. That gets you distracted. It discourages you, and I always encourage.
It doesnt even matter what kind of business youre in. Outsource your customer support. It doesnt mean youre totally oblivious to whats happening, but it means theres a professional there whos not going to get upset. Theyre going to deal with people properly.
The funny thing is that we always think this customer support and answering emails take so much time and its going to be so expensive to outsource. But if it is going to take a lot of time, then the expense of it means your business is doing really well and you can afford it.
So, to start with, its going to be just a few hours, but it frees your mind up to focus on creating great content, and serving those customers who are really happy to buy from you, and not worry about those grumpy people. Right?
Ron: For sure.
Alice: And the other Sorry?
Ron: For sure.
Alice: Yes. [Laughter] You like customer service, right, Ron?
Ron: I do not, at all. [Laughter]
Alice: [Laughter] The other thing is, trying to cover all the topics, and I made this mistake. I mean, at the time it wasnt a mistake, but I started to see it became a mistake. Maybe its because there were so many more providers that it meant that I needed to change.
You know, at first, we were offering all kinds of content. It was health content, marketing, family stuff, all kinds. We had a bunch of memberships for each major content type, and that went well for a while, but it was hard to maintain. When I say that more sellers came, it didnt mean it was saturated. It just meant that I couldnt try to control all those topics anymore, right? I needed to focus more.
So now I have two sites. One is focused on marketing content and one is focused on personal development content, and even I find that a bit challenging to do both, but its whittled down over the years. Again, even though Ive stopped doing so many topics, Im making more money than I was way back when.
So, find a specialization. And you may not want to go too specific because then you might end up with a really small audience and you wont be able to find them, but youll figure it out.
So even to start with what you decide — you know, whatever topic that you decide to go into — maybe its not where youll stay, so you dont have to commit yourself completely. You can experiment with your first few products, but do find something that you specialize in so that people know youre the go-to resource for that topic area, that subject area.
But I would keep it I dont think I would do — and then maybe its possible and it depends on how good you are at your marketing and stuff like that, but I wouldnt do golf. I might do sports or maybe exercise — those kinds of things go further out than, say, health or something like that — and do a variety of topics in the wide topic, if that makes sense.
Ron: For sure, for sure. Another thing that Ive heard you mention was charging what youre worth and not being afraid to have recurring income PLR products, as well.
Alice: For sure.
Ron: And not trying to compete with everybody on price; trying to position yourself as a premium product that people are willing to pay you more for, instead of trying to be a commodity.
Alice: Look at you. Youre telling the oh, wait, no, thats this next one. This is one thing and then Im going to talk about that, actually, charging more, because PLR does sell cheap. And some of it sells crazy cheap, so you wonder how those people make money.
Its because they do crazy amounts of volume, and most of us dont do crazy amounts of volume. I do okay, but Im not a huge volume seller.
What to Do Next: Get Training and Support Directly from Alice for Your PLR Business
As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.
It’s called Content Cash Flow and you can get the full details here.
As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.
Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.
If you want insider guidance and support from Alice, make sure to grab a spot now.