Mistakes People Make Selling PLR and How to Avoid Them

Here’s another excerpt from Alice’s Best Sellers Summit presentation that shows you the ins and outs of starting your own PLR business. This time, she talks about the mistakes people make selling PLR and how to avoid them.

Just listen below or read the notes that follow…

Here’s a transcript of the above video…

So, let’s talk about mistakes people make and how you can avoid those. Actually, I’ve got three mistakes, I think, if I remember. [Laughter] They all revolve around trying to do everything.

So, some of this has come up already, in a way, in this presentation, but maybe it’s a good time to review it in a few ways. Avoid trying to do everything, and that’s trying to do all the tasks, trying to cover all the topics, and trying to do all the content.

What the heck does that mean? I did write a couple notes, and I don’t actually know what that means, but that’s going to come to me.

Ron:                      [Laughter]

Alice:                    [Laughter] All right.

Ron:                      Are you trying to Rick Perry this thing, with the three points? [Laughter]

Alice:                    Right. I shouldn’t have said “three.” What was I thinking?

Ron:                      [Laughter]

Alice:                    I shouldn’t have committed. All right, so again, don’t try to do all the tasks. Hire out. You know, I don’t do customer service for the PLR. I don’t do the writing. I don’t even manage the writers.

My customer service person, Melody Spier, manages the writers. I have another assistant who — and, I mean, this might be goal in the future, too. You may not start out this way, but it gives you an idea. The more I got to this point, the more money I made. It’s because I was able to really focus.

I also have another assistant who is a backup in the customer support, but she does all the sales pages. She sets up all the products because I have all these templates that she just works from. She’s not a copywriter, but because a lot of the sales pages are very similar, it’s easy for her to work from a template and get it set up.

So, I am only focused, really, on coming up with the product ideas, and then I do work with my list and I work with my affiliates. So, I’m selling the products, basically. That is my main focus and figuring out what we’re going to sell.

Whenever I have fallen off that — say I lost some people who worked for me and I started doing more — immediately, I see the income drop. So, where you can, you know, make that first product. Start investing somewhere else.

Another thing, too, is if you were going to — say maybe you don’t want to give up the writing to start with, but you’re doing the writing and you’re doing the customer support.

If you have a thin skin at all, hire someone to do your customer support, because they’re going to be criticizing, and sometimes unfairly because they just want to get a refund, [Laughter] criticizing your work. That gets you distracted. It discourages you, and I always encourage.

It doesn’t even matter what kind of business you’re in. Outsource your customer support. It doesn’t mean you’re totally oblivious to what’s happening, but it means there’s a professional there who’s not going to get upset. They’re going to deal with people properly.

The funny thing is that we always think this customer support and answering emails take so much time and it’s going to be so expensive to outsource. But if it is going to take a lot of time, then the expense of it means your business is doing really well and you can afford it.

So, to start with, it’s going to be just a few hours, but it frees your mind up to focus on creating great content, and serving those customers who are really happy to buy from you, and not worry about those grumpy people. Right?

Ron:                      For sure.

Alice:                    And the other… Sorry?

Ron:                      For sure.

Alice:                    Yes. [Laughter] You like customer service, right, Ron?

Ron:                      I do not, at all. [Laughter]

Alice:                    [Laughter] The other thing is, trying to cover all the topics, and I made this mistake. I mean, at the time it wasn’t a mistake, but I started to see it became a mistake. Maybe it’s because there were so many more providers that it meant that I needed to change.

You know, at first, we were offering all kinds of content. It was health content, marketing, family stuff, all kinds. We had a bunch of memberships for each major content type, and that went well for a while, but it was hard to maintain. When I say that more sellers came, it didn’t mean it was saturated. It just meant that I couldn’t try to control all those topics anymore, right? I needed to focus more.

So now I have two sites. One is focused on marketing content and one is focused on personal development content, and even I find that a bit challenging to do both, but it’s whittled down over the years. Again, even though I’ve stopped doing so many topics, I’m making more money than I was way back when.

So, find a specialization. And you may not want to go too specific because then you might end up with a really small audience and you won’t be able to find them, but you’ll figure it out.

So even to start with what you decide — you know, whatever topic that you decide to go into — maybe it’s not where you’ll stay, so you don’t have to commit yourself completely. You can experiment with your first few products, but do find something that you specialize in so that people know you’re the go-to resource for that topic area, that subject area.

But I would keep it… I don’t think I would do — and then maybe it’s possible and it depends on how good you are at your marketing and stuff like that, but I wouldn’t do golf. I might do sports or maybe exercise — those kinds of things go further out than, say, health or something like that — and do a variety of topics in the wide topic, if that makes sense.

Ron:                      For sure, for sure. Another thing that I’ve heard you mention was charging what you’re worth and not being afraid to have recurring income PLR products, as well.

Alice:                    For sure.

Ron:                      And not trying to compete with everybody on price; trying to position yourself as a premium product that people are willing to pay you more for, instead of trying to be a commodity.

Alice:                    Look at you. You’re telling the… oh, wait, no, that’s this next one. This is one thing and then I’m going to talk about that, actually, charging more, because PLR does sell cheap. And some of it sells crazy cheap, so you wonder how those people make money.

It’s because they do crazy amounts of volume, and most of us don’t do crazy amounts of volume. I do okay, but I’m not a huge volume seller.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

Content Cash Flow

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.