Author: ewladmin

Bond Halbert shares a brilliant tip for keeping people reading your sales copy, so you can hook them and make a sure sale.

How to Get the Full Interview:

We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, Gary Halbert. He also told us how to edit your own copy for more sales, how to plan your books and products and a whole bunch more.

The complete interview with available exclusively for our Elite Writer’s Lab members and the good news is, you can join us for $1 by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.

Here’s a simple tip from Bond Halbert on creating a best selling book title. After you watch this video, go here for an in-depth article to help you implement this strategy.

How to Get the Full Interview:

We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, Gary Halbert. He also told us how to edit your own copy for more sales, how to plan your books and products and a whole bunch more.

The complete interview with available exclusively for our Elite Writer’s Lab members and the good news is, you can join us for $1 by clicking here.

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.

You’re probably aware that much of the content found online is misleading at best and unfortunately, a good amount is downright false. That makes writing credible, accurate content not only a necessity but also a bit more difficult.

Presenting yourself as a business that is authoritative and credible is important for long-term relationships, trust, and customer loyalty. If you rely on online resources to find your facts, then you have to take a few extra steps to make sure you’re using credible information.

The following steps can help you improve your credibility and earn the trust of your audience.

Presenting Facts and Data

When you add facts and data to your content, you help add credibility to it. Instead of an article or blog post being 100% opinion, facts add a level of information and value that gives your piece more impact. For example, think about the difference between the following sentences:

Many people give up on their New Year’s Resolutions by February.

According to a CNN poll, 79% of people who made New Year’s Resolutions this year gave them up by February.

The second sentence, with a fact and a source, has more credibility and therefor more value. It puts the information in context and helps the reader trust it more as well as connect to the information more. Make sure the facts you present are relevant to your content and that you include your source.

Presenting Quotes

Quotes are another way to add credibility and value to your content. Like facts, they should be relevant to your content and add interest and value to it. When quoting someone else, make sure not to get carried away. Use a few sentences and perhaps a paragraph or two, depending on how you’re using it. However, using more of the quote opens the door to copyright issues, even if you give credit to the original author.

Finding the Original Source

With so much false information online, it can be difficult to find the original source of something. First, consider googling the fact that you want to use. For example, you might find this fact on a website, “79% of people who made New Year’s Resolutions this year gave them up by February.”

Google it and see where else the fact shows up. Even if you find it on dozens of other sites doesn’t make it true. You’ll want to find the first website that published the fact. Look at the date of the article or post. Look to see if any of the articles sourced their quote. Do a bit of digging. What you’re looking for is called “Primary Sources.”

“Primary sources are the raw materials of history — original documents and objects, which were created at the time under study. They are different from secondary sources, accounts, or interpretations of events created by someone without firsthand experience.” (Source: http://www.loc.gov/teachers/usingprimarysources/)

Tips for Verifying Facts

When trying to verify a fact, the following tips can help:

• Find the primary source. This can take some digging.
• Look at the URL. For example, cnn.com is a legitimate news source, but cnn.com.co is not.
• Read the “about us” page. This section should tell what the company that published the story does. This can give you an idea about whether it’s a legitimate source.
• Does the website cite their facts? If so, follow that link and evaluate the source.

Adding facts and quotes to your content improves the value of your material. It also adds credibility and authority. When you cite your sources, it increases trust through transparency. Sure, you have to do a little bit of extra digging to make sure the information is factual and accurate. However, your reputation and your audience are worth it. Additionally, you can outsource research and fact checking to your virtual assistant, making the process simple and easy.

Writing, for some, can take quite a lot of time. It’s a difficult balance for a business owner who wants their voice to be heard but doesn’t have the time it can take to write a blog post, ebook, or article. The truth is that with a few simple tips, you can cut your writing time in half (or even more) and retain the quality your audience expects and deserves.

1. Write first, edit later. Editing as you write is a difficult habit to break. However, if you’re able to manage breaking the habit, your writing time will be significantly cut. Each time you stop to edit, you break the flow of words onto the page. You make your corrections and then have to restart the creative process. Write first, edit later. Don’t stop to fix spelling errors. Don’t stop for any reason. Type until you’ve said all that you want to say. Then go back and edit. Run through first with your computer’s spelling and grammar check. Then run through it with your own eyes and look for clarity.

2. Outline First. A simple bulleted outline that covers all of the main points that you want to address in your content can be a serious time saver. Trying to determine what you want to say, as you write, slows you down. If you create a simple bulleted outline, then you can go back and fill in the content. You don’t have to stop and think about what should come next.

3. Dictation. Did you know that in one minute of talking you can dictate several hundred words? Talk about a time saver! While it can take a little time to learn and effectively use dictation software (check out nuance’s Dragon Naturally Speaking) it is often worth the investment. You can dictate a blog post in a matter of minutes. Clean it up, or ask your assistant to edit it for you, and publish. There are writers who dictate their books and swear by this time saving tool.

4. Write When You’re Focused. What’s the best time of day for you to focus? For many, writing is slowed down because the phone is ringing, they’re checking their email, and they somehow end up on Facebook. A blog post that should take 15 minutes to write ends up taking an hour and fifteen minutes. Find that time when you know you have more control over your thoughts and attention. Make that your writing time.

5. Write Every Day.  Writing every day helps you train your brain to write. Published authors of fiction and non-fiction alike swear by the write every day rule. And you don’t have to sit down and write for hours. If you write a blog post every day, or spend 30 minutes a day writing, you’ll be able to accomplish a lot. As this becomes habit, your writing speed and comfort level will grow.

6. Have a Plan. A plan is different from an outline. It simply means that when you sit down to write, you know what you’re going to write about, why you’re writing it, and the goal it will help you achieve. Sitting down to a blank computer screen with no real direction is a recipe for writer’s block.

7. Set a timer. Setting a timer has the effect of forcing you to focus. It holds you accountable. For example, if you’re writing a blog post you might give yourself 20 minutes to write the post. That doesn’t leave time for checking Facebook.

8. Schedule it. Add writing into your daily schedule and make sure to schedule something after it. For example, you might schedule in writing every day before you make phone calls to your coaching clients. This forces you to finish before your call and it supports your writing commitment by making room in your day.

9. Get comfortable, and confident, with writing. One of the reasons why it can take some people a long time to write is that they lack a bit of confidence in their own voice. Take a deep breath. Trust that you know what you’re talking about and that your audience wants to listen. Acknowledge that the more you write, the better your skills will become.

10. Create a writing routine. Now, unless you’re writing a novel, you don’t necessarily have to create a writing space that calls to your muse. However, setting up your space and creating a writing routine can help you focus on the task. Something as simple as grabbing a notebook, pencil, and a cup of coffee before you sit down can help. Other business owners find that starting a writing project by reviewing their editorial calendar or content marketing plan can really help.

Improving your writing speed is often a matter of getting the clutter out of the way. Eliminate distractions, write when you’re most focused, and use systems to maximize your efficiency.

Guest post by Rose Gilbert Anderson of RoseArticles.com

Some days it’s easy to feel that the well has run dry. You’ve written every word within you and you’ll never have another creative thought.

Rubbish. You’ve only just begun. Here are few ideas that will help you get the juices flowing again.

1. Go for a walk. Fresh air and exercise can lift your mood and give you a burst of energy. Don’t stare down at the sidewalk while you walk. Look around at the houses and the people you pass.

2. Make up stories about the people you see in restaurants or walking down the street. Where are they going? Why are they hurrying? Are they falling in love with a co-worker? Are they plotting to murder their obnoxious boss? Are they a compulsive gambler?

I do this when driving down the highway. I’ll see a dilapidated old building and I think “who used to live there?” “Why haven’t they torn that down?” “What would happen if a young couple bought it and tried to restore it?”

3. Read. Whether its newspapers, magazines or your Facebook feed, there are stories abounding in all media.

4. Reread some classics. You have not have picked one up since high school. But there are reasons why some books stand the test of time. Though writing styles may have changed, these books still have a lot to teach us about the art of using words to tell timeless stories. I have a cousin who is currently on a mission to read all the Pulitzer Prize winners for fiction. That’s a total of 89 books. Though I don’t currently have the time to follow him in that pursuit, it did inspire me to reread some of my favorites.

5. Spend some time in the library. Wander the aisles in sections you might not normally visit. Look at some travel guides for ideas about locations to write about or to use as story settings. See what kind of pets people read about most.

6. Take care of your health. Eat healthy foods, drink lots of water, and get plenty of sleep. If you’re constantly feeling sluggish it’s harder to be creative.

7. Go to a book store and walk the aisles. Look at what’s currently being published. Notice what magazines are still in print. These can narrow down topics for you to write about in your own work.

8. Write a fanciful tale that the childhood you would have loved. Create a world filled with dragons or wizards. Send a hero into space or to the Wild West. Don’t stress when you’re writing – just have fun.

9. Spend an hour doodling or coloring. Don’t laugh. I’ve always doodled and I’ve always loved coloring. But I use to have to find a child to color with to make it an acceptable activity. Those days are over now that adult coloring books are booming. You can relax your brain for a little while and then come back to your writing refreshed.

If you don’t enjoy coloring, play the guitar, crochet or paint a watercolor. Any type of artistic endeavor that is not connected to writing can help get you back into the groove.

10. Free write for thirty minutes. In her book, “Writing Down the Bones” Natalie Goldberg talks about this method of writing. You simply put pen to paper or keys to keyboard and write about anything or anyone for the allotted time. Don’t edit, don’t delete, don’t rewrite. This works to simply get your ideas and creativity flowing. Sometimes what you write is sheer garbage but it doesn’t matter, it still works. Other times you’ll surprise yourself by coming up with a sentence or a paragraph that is so good you want to save it for later.

Remember, that creativity breeds creativity. The more you feed your mind and spirit with creative thoughts and energy the more you’ll have to pull from when you need it for your work.

Selling private label rights to customers can be a lucrative online business. But even the smartest content creator can still be leaving money on the table without realizing it. If you want to boost your earnings, make sure you’re doing these seven smart things:

#1: Use a sales funnel

Don’t just sell one product when you could sell several. Make sure you have a complete sales funnel for each project you launch. Additional products can be add-ons that don’t take long to create like worksheets, checklists, slideshows, or audio/video files.

If you want a funnel without creating too much additional work, then try offering different licenses to customers. For example, you could have a “reseller’s license” that gives your customer the right to resell your products. Another option might be a “developer’s license” so customers can use your content on their clients’ websites.

#2: Create a mailing list of affiliates.

With a mailing list, you can email your affiliates about your next big launch. This gives affiliates advance notice so they can promote your latest offering to their audience. When affiliates have more time to prepare, they can offer better bonuses and write better sales copy.

#3: Make special bonuses for affiliates.

If you really want to go the extra mile for your affiliates, then create special bonuses. Affiliates love these type of bonuses because they don’t have to do the work of creating it themselves.

Try this: make several bonus items. Then let your affiliates pick and choose which bonuses they will offer to their buyers. Even better, give them permission to customize the bonus. You’ll have a lot of happy affiliates if you do this!

#4: Host an affiliate contest.

Get more affiliates to promote you by offering a contest with your next launch. You can give away a big cash price or offer a popular item like an iPad to the winner. Be sure to use a leaderboard so affiliates can check their standing regularly.

#5: Add downsells to your funnel.

A simple way to boost your profits from your PLR launch is to offer a downsell or even several downsells. Downsells are the pages that customers see when they reject your upsells. You can make downsells easily by offering older content. For example, bundle one of your previous products and offer it for a big discount.

#6: Regularly split test your headlines.

Don’t just assume that you have the best headlines. Instead, split test your headlines to make sure they’re converting well. You might find that tweaking a headline, even subtlety can make a big difference when it comes to sales numbers.

#7: Ask for feedback.

Once you have a sales page up, ask for feedback from more experienced PLR sellers. They can offer tips on how to improve your page as well as copy suggestions. Be willing to listen and learn from their recommendations.
Increasing your profits doesn’t have to be hard and you don’t have to spend hours working away. Instead, focus on doing little tweaks like adding downsells and you’ll notice bigger profits in no time.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll be invited to a special March 6 bonus training session called: How to Boost Your Earnings Per PLR Sale, which will show you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support for Alice, make sure to grab a spot now.

As a writer, there are many ways that you can earn a living. You can write information products on a topic and create a niche for yourself. You can write for others, a ghostwriter or blogger. You can also create private label rights content. Creating PLR may be the most lucrative way to make money as a writer.

What is PLR?

If you’re not familiar with PLR or private label rights, it’s when you license most or all the intellectual property rights to your content. For example, instead of writing a report for a client, you write a report and sell the rights to use that report however a person wants and you can sell it to several people, from 10-1000 or more.

People use PLR for their own business content. PLR can be anything from short blog posts to videos to books. Now, the fewer people you sell it to, the higher price you can charge. Additionally, depending on the rights that you sell with the content, you can increase the price. Imagine that you get commissioned as a ghostwriter to write a 10-page report. If you charge $50 per page that’s $500.

Now imagine that you write a PLR report and you sell that 10-page report for $100. The customer saves $400 by purchasing PLR and you only have to sell 5 of those reports to make the same income. If you sell 10 or 20 now you’re earning $2000 on one report. And of course, you can write much more than one report.

How you choose to grow and expand your business is entirely up to you. You can be as big or as small as you want. Identify your long-term goals, what you want your business to look like in five years, and start planning.

How Do You Sell PLR?

When you set your business up to sell PLR you’re now a retailer. You’re selling a product, which is quite different than selling your services as a ghost writer. You might think that selling PLR would be difficult. However, it’s actually a bit easier to sell products than services.

Establish yourself as a credible PLR resource – you can share free PLR that people can use or view as a sample of your work.

Tell buyers how to get the most return on their investment – educate your website visitors and buyers on how to use PLR to grow their business.

Focus on a niche. When you first get started, consider choosing a niche to write for. For example, if you love health and fitness you might write that type of PLR exclusively. Once you have a good catalog, you can add to it.

Partner with other PLR providers. You can also create partnerships with other PLR companies. For example, a health and fitness PLR company might partner with a healthy eating PLR company to create unique content bundles.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.