Author: ewladmin

If you’ve already created courses, reports, blog posts or just about any type of content…have you ever considered boosting your income by licensing that content? Many people will pay you for the rights to publish their content as their own. In other words, they’ll pay you for private label rights, which means they can edit the content, brand it and monetize it for their own business purposes.

Here’s a little excerpt from Alice’s Best Sellers Summit presentation that talks about this idea. Just listen below or read the notes that follow…AND be sure to keep reading as Alice has offered extra tips after the transcripts. 

Here’s a transcript of the above video…

So, this is an idea for people who may have content already out there, and the question is, can you sell PLR rights to the content you’ve already created?

So say you have a course or something or you have content you’ve written, whether you’ve published it and sold it or not, but it’s something you might want to offer PLR rights to. It’s a great way to break into the PLR market.

For me, when I sell PLR rights to content that I’ve personally created or a course that I’ve made and I can say that “it’s proven to sell, I’ve sold it, now you could take over and run with it,” then my customers absolutely love that.

I’ve repackaged blog posts and things that I’ve made and I’ve called it “premium content” because, again, it’s content that I’ve personally created and they’ll know that it’s good stuff. Of course, it’s good stuff. It is a great — even if you don’t want to be in the PLR business, it’s a possibility of increasing your income that way.

You guys will notice that on the Best Sellers Summit, when you signed up, you could sign up just to be an attendee and you get the recordings. Then we had the Premium package and then we had the Resell and Branding Rights package, which is essentially PLR.

It’s a little bit different just because of the presentations by the speakers, but it was the same thing. We offered it right on the same sales page for people, and in our market, that makes sense.

If you’re doing scrapbooking or something like that, you probably don’t want to be selling personal use and PLR in the exact same sales page because your customers are going to be like, “What the heck is that?” But it’s a possibility to do it separately, you know, sell it as PLR separately, or sometimes on the same sales page.

So, it’s definitely something to think about, especially if there’s content that you’ve got and you haven’t even published it yet. There’s a possibility for it. I know a lot of people — I don’t know why people sit on content that they’ve created and they haven’t done anything, but there’s an idea for you.

Not in the Video: How to Repackage Content for PLR Buyers

This actually isn’t in the video, but it might be useful for you to know how to take your existing content and make it useful to a PLR buyer.

Here are a few pointers:

• • Check the content is still accurate and update anything that needs updating.
• Remove any personal stories or information that applies directly to you. Alice usually gets her virtual assistant to do this and to check on any updates that might be required.

• • If there is information your customer needs to add to the content, highlight it as clearly as possible. For example, if they need to link to another document or link for the course, highlight it in red or yellow, so they can clearly see they need to take action on that part of the content.
• Make the files you give them as simple as possible. In other words, make it easy for them to download content and go. That means putting blog posts into text files, for example. Or if you’ve created a complicated course, arrange it into files and order everything so it makes sense and is easy for your customer to use.

Just keep in mind that you’re selling this for someone else to publish content from, rather than consume or take action on your content, so their objective is quite different from someone who buys your course or reads your content.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll be invited to a special March 6 bonus training session called: How to Boost Your Earnings Per PLR Sale, which will show you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support for Alice, make sure to grab a spot now.

Here’s another excerpt from Alice’s Best Sellers Summit presentation that shows you the ins and outs of starting your own PLR business. This time, she talks about the mistakes people make selling PLR and how to avoid them.

Just listen below or read the notes that follow…

Here’s a transcript of the above video…

So, let’s talk about mistakes people make and how you can avoid those. Actually, I’ve got three mistakes, I think, if I remember. [Laughter] They all revolve around trying to do everything.

So, some of this has come up already, in a way, in this presentation, but maybe it’s a good time to review it in a few ways. Avoid trying to do everything, and that’s trying to do all the tasks, trying to cover all the topics, and trying to do all the content.

What the heck does that mean? I did write a couple notes, and I don’t actually know what that means, but that’s going to come to me.

Ron:                      [Laughter]

Alice:                    [Laughter] All right.

Ron:                      Are you trying to Rick Perry this thing, with the three points? [Laughter]

Alice:                    Right. I shouldn’t have said “three.” What was I thinking?

Ron:                      [Laughter]

Alice:                    I shouldn’t have committed. All right, so again, don’t try to do all the tasks. Hire out. You know, I don’t do customer service for the PLR. I don’t do the writing. I don’t even manage the writers.

My customer service person, Melody Spier, manages the writers. I have another assistant who — and, I mean, this might be goal in the future, too. You may not start out this way, but it gives you an idea. The more I got to this point, the more money I made. It’s because I was able to really focus.

I also have another assistant who is a backup in the customer support, but she does all the sales pages. She sets up all the products because I have all these templates that she just works from. She’s not a copywriter, but because a lot of the sales pages are very similar, it’s easy for her to work from a template and get it set up.

So, I am only focused, really, on coming up with the product ideas, and then I do work with my list and I work with my affiliates. So, I’m selling the products, basically. That is my main focus and figuring out what we’re going to sell.

Whenever I have fallen off that — say I lost some people who worked for me and I started doing more — immediately, I see the income drop. So, where you can, you know, make that first product. Start investing somewhere else.

Another thing, too, is if you were going to — say maybe you don’t want to give up the writing to start with, but you’re doing the writing and you’re doing the customer support.

If you have a thin skin at all, hire someone to do your customer support, because they’re going to be criticizing, and sometimes unfairly because they just want to get a refund, [Laughter] criticizing your work. That gets you distracted. It discourages you, and I always encourage.

It doesn’t even matter what kind of business you’re in. Outsource your customer support. It doesn’t mean you’re totally oblivious to what’s happening, but it means there’s a professional there who’s not going to get upset. They’re going to deal with people properly.

The funny thing is that we always think this customer support and answering emails take so much time and it’s going to be so expensive to outsource. But if it is going to take a lot of time, then the expense of it means your business is doing really well and you can afford it.

So, to start with, it’s going to be just a few hours, but it frees your mind up to focus on creating great content, and serving those customers who are really happy to buy from you, and not worry about those grumpy people. Right?

Ron:                      For sure.

Alice:                    And the other… Sorry?

Ron:                      For sure.

Alice:                    Yes. [Laughter] You like customer service, right, Ron?

Ron:                      I do not, at all. [Laughter]

Alice:                    [Laughter] The other thing is, trying to cover all the topics, and I made this mistake. I mean, at the time it wasn’t a mistake, but I started to see it became a mistake. Maybe it’s because there were so many more providers that it meant that I needed to change.

You know, at first, we were offering all kinds of content. It was health content, marketing, family stuff, all kinds. We had a bunch of memberships for each major content type, and that went well for a while, but it was hard to maintain. When I say that more sellers came, it didn’t mean it was saturated. It just meant that I couldn’t try to control all those topics anymore, right? I needed to focus more.

So now I have two sites. One is focused on marketing content and one is focused on personal development content, and even I find that a bit challenging to do both, but it’s whittled down over the years. Again, even though I’ve stopped doing so many topics, I’m making more money than I was way back when.

So, find a specialization. And you may not want to go too specific because then you might end up with a really small audience and you won’t be able to find them, but you’ll figure it out.

So even to start with what you decide — you know, whatever topic that you decide to go into — maybe it’s not where you’ll stay, so you don’t have to commit yourself completely. You can experiment with your first few products, but do find something that you specialize in so that people know you’re the go-to resource for that topic area, that subject area.

But I would keep it… I don’t think I would do — and then maybe it’s possible and it depends on how good you are at your marketing and stuff like that, but I wouldn’t do golf. I might do sports or maybe exercise — those kinds of things go further out than, say, health or something like that — and do a variety of topics in the wide topic, if that makes sense.

Ron:                      For sure, for sure. Another thing that I’ve heard you mention was charging what you’re worth and not being afraid to have recurring income PLR products, as well.

Alice:                    For sure.

Ron:                      And not trying to compete with everybody on price; trying to position yourself as a premium product that people are willing to pay you more for, instead of trying to be a commodity.

Alice:                    Look at you. You’re telling the… oh, wait, no, that’s this next one. This is one thing and then I’m going to talk about that, actually, charging more, because PLR does sell cheap. And some of it sells crazy cheap, so you wonder how those people make money.

It’s because they do crazy amounts of volume, and most of us don’t do crazy amounts of volume. I do okay, but I’m not a huge volume seller.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.

If you’ve ever thought of running a private label rights (PLR) content business, but wanted to know the ins and outs of doing so, you’re in luck.

Alice recently presented on the topic at our Best Sellers Summit and we’ve got some excerpts for you here. And hey, if you’re a writer who wants to earn a living using your skills…but don’t know what PLR is, sit tight because Alice explains that too.

Just listen below or read the notes that follow…

In this excerpt, Alice covered the following:

• What is a PLR business?
• And even if you know what it is, WHY it’s such a great business to be in
• Who can run a PLR business?
• Do you see the concept of PLR becoming worn out?
• What you should know before starting a PLR business

Here’s a transcript of the above video…

What is Private Label Rights (PLR) Content?

So, what is private label rights content? If you know this already, bear with me. I might have something new for you to think about in that, in my explanation. But basically, you could think of it as somebody offering a similar service — but different and better, I think — as a ghostwriter.
So, what my company does is we write content. It might be articles, blog posts, reports, e-books. It could be even videos — it can be multimedia content, as well — graphics, and we create those so that our customers can use them.

Now, normally when you’re a ghostwriter, your client tells you what they want. You are at their beck and call to do it exactly how they want it, and sometimes, clients can be annoying. [Laughter] They get the full rights to that content.

You can be paid quite well, but if you do private label rights, you can be paid even more and get rid of that obligation to be at all your client’s whims. Because my company makes premade packages of content, I decide the subjects, what types of things to put in there, based on the knowledge I’ve gained about what I know people will buy, and I sell it over and over again.
So, the customers come to me, they see if they want the content I’ve created, and they buy it. The benefit to me is that I don’t have to deal with clients. I can sell this content over and over again and make more money than I could as a ghostwriter.

The benefit to the customer is that they can buy the content right away, because it’s ready, and they get it at a much cheaper price than if they were to hire a ghostwriter. So, per sale, I make less than as a ghostwriter, but because I can sell it hundreds or even thousands of times over again, I make much more money in the long run.

Who Can Run a PLR Business?

So, let’s talk about who can run a PLR business, and this is interesting because we’re targeting writers here. Our writers are our audience here, but seriously, anyone can run a PLR business if they take the time to learn things and figure it out, because it’s an easy business to get into.

And I’m not kidding. People think I’m exaggerating, but I wouldn’t be doing this for so long. It’s the main part of my business and has been for a long time, and I do not see any change happening in that because people need content and they keep buying content.

I’ve never run a virtual business like this where people just keep buying over and over again. I bet there are people in this room right now who have purchased almost — maybe not all of my PLR, but close. Or actually, they may be All-Access members, so maybe they have purchased everything.
Just, that’s the nature of a PLR buyer. They keep buying because they want more, and because it’s inexpensive, they can often afford to just go ahead and purchase it. Maybe they will use it, maybe they won’t, but overall, still they’ve got that content to drawn on when they need it.

So, I think writers can start a PLR business and anyone who wants to learn a little bit about marketing, you know, people who like to create videos, anybody who is willing to learn what their customers want and deliver it to them.

Do You See an End to PLR?

Here’s another question that people often ask me. People kept predicting the end of PLR being such a hot business opportunity, like everything else — the death of something, the death of email marketing, the death of something.

It’s not such a big topic. People aren’t always talking about PLR, but they kept thinking — and I even think Ron was a little skeptical at some point, too, asking. [Laughter]

Ron: I was. I certainly was.

Alice: Yep. [Laughter]

Ron: I’m like, “People still buy PLR?” You’re like, “Yeah, I’m making hundreds of thousands of dollars.” I’m like, “Whoa. Really?” [Laughter]
Alice: Yes, but I guess, you know, in the early days, people were using it to try to maybe totally get search engine traffic from it.

So, it was a lot of articles. It was things people were posting to just get search engine traffic. In that way, it is a bit limiting because if you’re going to build a site solely out of PLR that other people are also posting, then you may find some challenges.

Because we do so many different types of things, we do content that helps you put your products together, get your emails out there, they’re not relying on Google. Our customers aren’t relying on Google. They’re just relying on us to give them good content that they could share with their customers, their subscribers, and their new visitors.

And people just need content, period. It’s not going away. You think about — it’s similar to stock photos, right? You license the content. You use it. Stock photos aren’t going away.

Associated Press, which I believe doesn’t charge money — or I don’t know if they do — for people to be able to publish their news stories and things like that, they’ve been around forever and they’re not going anywhere. People need content.

People also get worried that the market might be saturated, and I’ve never felt that. One of the reasons I don’t feel that way is because of customers wanting to buy more and more.

I actually personally can’t provide everything my customers want, so I am always promoting other PLR sellers. I have no problems promoting someone else. I’m not worried about losing customers because I know that people need content.

What Should You Know before Trying to Break into the PLR Business?

So, what should you know before trying to break into the PLR business? And by the way, is anybody here already running a PLR business, as well?

I think there might be a couple people here. I’m going to check back in a bit, but we might have some expertise here, as well.

Ron: We have some customers buying PLR, for sure.

Alice: Customers, yeah! [Laughter]

Ron: Yeah.

Alice: Good! Keep buying. [Laughter] I think I just saw — I glanced at a question asking about a small bit of content, and I think actually one of the things to know to break into it is, all you need is one product to start.

A lot of people think they have to have this big PLR store where all these customers can come and they could pick what they want. Most of my sales don’t come that way. Most of it comes from a launch of a PLR product, and then affiliates are promoting it and everything.

The big burst of traffic comes to the new products, and then, I mean, it’s good to have that store where people could keep coming back. Regular customers buy more and you can offer, you know, if they need bulk discounts and things like that.

All you need is that one product to drive traffic to because after all, you want them to go to a focused page of one product. Promote something. You don’t have to offer everything. You don’t have to be an Amazon. You just need to offer something that they can use at that time.

Other things that I’ve learned too is that, as I said, PLR started a lot with articles. Mostly, it was people posting articles to possibly static Web sites at the time. WordPress sites were starting to become popular. But it’s come a long way. We’ve gone to reports, graphics, videos and stuff.

What I really find — and think about this if you are planning to sell or you are selling — is the more practical you can make the content, the better it sells. For example, we created journals. They’re lovely-looking journals.

If you spoke to Melody, who is our customer support here, she also helps me with a lot of the PLR creation. She makes these gorgeous planners for me. Journals, checklists, workbooks, anything that’s a little kind of outside of the box that can get customers working on something, those are the great places to start and grab customers.

Because if you’ve got an article pack and it’s on a certain topic — there are tons of article packs out there, but if you can think about how to make yourself stand out with unique types of content that you don’t always find, customers will come buying it.

What you should know though, also, which I already said, is that customers are going to keep buying from you. So, when you do that one product, make the plan to make the next one and keep that going. Really try to figure out what they like and focus on something, and focus on that instead of trying to provide everything. Right?

Here’s what I want to come back to: the right leveraging and the writing of other people. And it might hurt because if you really like writing — you’re still going to be doing lots of writing, I promise you.

But if you’re going to be focusing on creating all this content, it’s going to be really hard for you to build your customer base, to get people promoting you, and strategizing good products that people will want to buy. You get bogged down in that writing.

So even though I was a writer and I went from ghostwriting and copywriting for clients, I went to the PLR business. When I started with my partner at that time, I said, “I am not writing the content. I will get us customers. I will work our mailing list and all of that stuff,” and that was the best thing I ever did.

We hired writers, my business partner wrote some stuff, and that way I was able to focus on growing. But I’m still using my writing skills and knowledge of writing because I figure out what those products should be, what that content should be. I’m just having someone else create it.

If you feel like that — it’s hard to afford that to start out with — the great thing here is, again, you can start with that one product. Write it yourself if you want, so you could take your time and get that done.

Then you’re going to focus on marketing it and making a good launch out of it. You’re going to make some money and you’re going to be able to pay somebody to do your next one, and then you can focus on the places you need to be a part of.

I think that, I mean, there are exceptions to people who are doing well in the PLR business and do all the writing, but I think they’re few and far between. I know that probably some people — you know Tiffany Lambert? I think she’s crazy. She works way too hard. [Laughter] She works way too hard, but she is an exception.

So, if you want to try it, do it, but I could never do it. It would be too stressful, and I like my freedom and I like to be able to do things when I want to do them. By doing all the PLR writing, I’ll feel like I’m working for a client and the client is me. And I don’t think I’m a very good client. I don’t want to be my client. [Laughter]

The last thing that you should know before you try to break in is, make a plan to get to know other PLR providers. As I said, I’m always willing to promote people. So are most other PLR providers. I don’t know a single one who says they don’t promote other people’s products. It’s because there’s so much opportunity, people are always buying the content.

So, it should be a part of your strategy to get to talk to them. I mean, you could, to start out with, maybe offer a free pack or something to their audience. Just start opening the doors of conversation.

There are also Facebook groups dedicated to PLR sellers. Find those and get involved with them. You know, it’s just the same as getting to know anybody else online. Just identify who those people are and start to get to know them so that when you’re ready to sell products, they will be ready to promote you.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll have access to the bonus training: How to Boost Your Earnings Per PLR Sale, which will show you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.

Guest post by Stephanie Watson of Barry Publishing

Frequent, quality content is an important tool for any business owner who wants to market their business online. It doesn’t matter whether you have a bricks and mortar business, or an online business; content marketing is the most effective and important way to build your business. But, it doesn’t have to take forever or cost a fortunate to produce enough content for your business.

All you really have to do is create amazing content that can be reworked and repurposed in new ways.

1. Develop a Report from Blog Posts – It might seem intimidating to create a report but it doesn’t have to be. If you have 3 to 5 blog posts, which you’ve created on one topic for your blog, you can combine them to create a report. Simply add in some extra information to ensure the message flows. By using published blog posts, some interesting images, an intro, and conclusion, you can create a report to sell or give away in an hour or two.

2. Combine Reports to Create an Amazing Book or Information Product – Usually, everything you write or have written for you will be about a particular niche. Therefore, once you have a number of blog posts and reports created, you can then combine them in a creative way to make an amazing book or information product. Again, be sure to update anything in the old report that’s outdated, add in extra thoughts, introductions and conclusions and appropriate graphics and you’ll be able to produce an information product in no time.

3. Craft a PowerPoint Presentation from a Blog Post – If you write your blog posts with headers, sub headers, and organized information you can easily turn them into PowerPoint presentations that your audience will love. For example, each of the bolded points from this article can be made into a PP slide. Just add some attention grabbing graphics and the slides practically make themselves.

4. Perform a Podcast, Video, or Webinar from a PowerPoint Presentation – Once you have a presentation made, it can then be repurposed into audio or video. Try not to read the slides verbatim, add some background music, and if live, allow for questions and then you’ll have an effective multimedia presentation quickly.

5. Put Together a Course from a Report or Book – Any type of “how to” book can be turned into a course. The course can be delivered via email, a membership site, or via a drip plugin on your website for free or for a price. Just break up the book into lessons, expand on the work by adding in more examples, checklists, and Q & A. Your courses can be text, images, video, or a combination of them all.

6. Design Memes from Quotes from a Report or Book – Today, due to the popularity of social media, creating graphics for Pinterest and Instagram (and even Facebook and Twitter) is an important way to market your content. Studies show that social media updates with images are more likely to spur engagement and sharing.

7. Design an Infographic from Data in a Blog Post – When you have any type of data centric information one of the best formats to use to enhance understanding is an infographic. You can use software like Canva.com to help you make your infographics or you can hire a graphic designer.

8. Develop a Whitepaper from a Blog Post Series – Whitepapers are very important additions to your content arsenal because they represent authority. A good whitepaper will explain a problem and the solutions in a non-sales manner that helps the audience member make a good choice. Putting together blog posts, adding images, infographics, and examples will go far in making your whitepapers useful and effective.

9. Create a Newsletter from Book or Report Excerpts – Most online marketers know the importance of building an email list and the utilizing the list to get information to their audience. A great way to do that is to create a newsletter. Your newsletter can easily be created from content you’ve already published by using books, blog posts, and report excerpts.

In addition to these 9 ways to repurpose content you should also remember to breathe new life into outdated content by making updates occasionally on your oldest content. By updating and republishing, you will soon be known as the go-to place for information within your niche that is always up-to-date and accurate. Plus, it helps keep older content that you’ve created working for you to drive traffic, engagement and sales. 

What to Do Next: Take Your Content Marketing to the Next Level with 40% Off Our “Content Management for Traffic and Monetization” Templates.

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• Master Affiliate Promotions List to help monetize your content.
• Master Products/Services Promotions List to help monetize your content,
• 50 Things to Blog or Post About so you never run out of ideas.

Click here to content management template package.

And, of course, use our special coupon code to get 40% off. Coupon code: EWLBLOG

You can use these templates for your own webinars are select developer or resell rights to use the templates for your clients or to sell them. The choice is yours!

Stay Up to Date with Elite Writer’s Lab

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By : Ann Agueli of  InspireContent.com

There’s a saying that just about everyone has a story to tell. However, there are those who are called to tell their stories and just as compelled to keep those same stories hidden inside. Why is this?

There are many reasons why writers have difficulty putting pen to paper. There are the reasons, the excuses, and the stories inside our heads and then there’s life and all its demands.

So, what do you do about it? Here are a few tips on how to write when you really don’t feel like it…

Start with the End in Mind

In cases where you want to author a book, you know you want to write, you believe your story will have a positive impact, but you continue to put it off until “the time is right, when I have more time, tomorrow.”

When you know deep in your heart you have a story – not only to tell, but to share – there are practical steps you need to take in order to get it out into the world. One of those is starting with the end in mind.

Pick a Due Date

That’s right; choose a completion date for your book. Put that date on your computer, in your calendar on your phone, above your computer; wherever you can be reminded of that due date.

Time Chunk It

Break up this massive dream into smaller, more manageable time chunks. Designate a time every day and hold yourself to it to write. Even if it’s forty-five minutes per day in the morning or a half hour at night before bed, chunk your time and stick to it.

Chunk your time when it comes to larger tasks; allow 15 minutes for creating an outline. Allow one hour for editing, another hour for a quick read through. When you designate a certain amount of time to certain tasks, you will realize your writing goals with ease and grace. Then, those goals will turn into dreams.

Get an Accountability Partner

Find a person or a group that is willing to hold you accountable in your goals. There’s something so empowering about having to answer to someone as to why or why not you did not reach your word count goal for the day.

Find Your Own Muse

For some, inspiration comes in nature and for others it comes every time they take a shower. If being near water is your inspiration, try to spend as much time as you can by the water. If this isn’t possible, you can buy a desktop waterfall near your computer for background noise.

If trees inspire you, then sit in the park or put your desk facing an outside window or patio door if possible. If jazz music motivates you, let it play. You know yourself best. Find your own muse.

Write Now Edit Later

If you’re like most writers, you have the ache of perfectionism and a knack for procrastination. One of the simplest ways to get writing is to write now and edit later. As long as you sit down to write, it doesn’t matter what’s on the page now.

You can edit a bad page but you can’t edit a blank one.

Last but Not Least

One of the most important reminders I can offer is to write for your audience and not for yourself. When you remember you are writing for the benefit of another, then the words will begin to flow.

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