Author: ewladmin

Okay, as a writer, you might be weary…or let’s face it, possibly deathly afraid…of doing live video. But Facebook Live is an amazing platform to create a connection with your audience and get them to take action.

If you’re not sure what you could do with Facebook Live as a writer, here are a few ideas for you.

• Take them Behind the Scenes – One of the most creative and best ways to use Facebook Live is to take your followers behind the scenes to a “day in the life” of your business and you. People whoa like to know about you like to know everything they can about you. Take them behind the curtain to see how you get ready for a live speaking event, or how you conduct your process to create your products or services.

• Be Transparent – You’ve heard it before, that people like you because you are “real”. But what does that mean? Real means that you’re transparent and you’re not putting on airs to be someone you’re not. The best way for anyone to witness this fact is via video where you are just yourself, mistakes and all.

• Do a Live Q & A – This goes back to your followers wanting to know everything they can about you, your products and services. A great way to do this is a live Q & A. Your audience can ask questions via the chat function of Facebook Live and you can answer them via the video right then and there. Hint: It might help to have an assistant reading and telling you the questions because it will move fast.

• Teach Your Audience Something They Need to Know – A great way to use Facebook Live is to teach them something they need to know. You can take one question, and turn it into a live event that teaches them something important. Remember, while you have 90 minutes, you don’t need to use all 90 minutes.

• Share Your Opinion on Your Niche – You can also use a Facebook Live event as an impromptu way to discuss an event, occurrence, or issue going on within your niche right now. It can be used for conducting a rant, or giving people confidence.

• Conduct Interviews – A good use of Facebook Live is to interview people live for your audience. This works great if you’re at a live event or a meet up and want to introduce those who couldn’t make it to some insiders within your niche.

• Stream a Live Event – A good use of Facebook Live is just sharing real life and live events with your audience. If you’re going to an event in person, showing your audience that event live is a great way to get their attention.

• Share Client Testimonials – Now that Facebook allows people to answer with video, you can even share client testimonials via the live feature. Just do a live video asking for the testimonials in response.

• Share Success – Did you create some amazing success today? If so, you can go straight to your Facebook Live and share it right away. Want to share an amazing accomplishment off the cuff? Facebook Live is a great way to do it.

• Ask Your Audience Questions – A great way to use Facebook Live is to get on there and ask your audience a question to ponder each day. They can answer in text but some people are being given the opportunity to answer back with video as well.

• Repurpose all Videos – Any time you have videos that you’ve created using Facebook Live you have an opportunity to repurpose them for use elsewhere. Facebook records the videos automatically. Now you can edit them and use them in other products.

Now it’s your turn. Get out there and start making those videos and hey, let us know when you publish one (Just tweet us @elitewriterslab). We’d love to see it.

Marketing your books or products in the online world takes a lot of content. Whether it’s content to inform or entertain, it makes the web go ’round.

It doesn’t matter if you market through social media, advertising, your blog, email marketing or YouTube…you NEED content.

And as a solo entrepreneur, it’s not always easy to keep up. One of our secret weapons is using private label rights (PLR) content. In fact, Alice loves it so much, she created a whole business out of creating PLR content for others (you can see the kind of content she offers here).

If you’re not familiar with PLR, it refers to pre-made content that you can purchase publishing and editing rights to…without having to give credit to a specific author. It’s kind of like hiring a ghostwriter who writes on a certain topic, but the content is already made. Plus, it’s cheaper than hiring a writer because the PLR seller generally sells multiple licenses of the same content.

You in turn can take the content, edit it, brand it, add your product/affiliate links and make it your own. It’s much quicker and simpler than writing your own content.

Here are a few ideas for using PLR content to promote your business.

* Use it as newsletter content
* Make an ecourse
* Use it on your blog
* Promote your products with it
* Build your mailing list by giving away a PLR report
* Create an info product from PLR
* Use it as a script for audio or video content
* Make pamphlets or booklets for offline use
* Turn it into bonus products for your books or other products
* Add the content to a membership site

There are so many possibilities, but a lot of people worry about using content that is seen elsewhere, but there are so many ways to make PLR your own.

A few ways to customize PLR:

1. Add Your Opinion. To suit a wide variety of purchasers, PLR sellers often sell content with any strong opinions. This makes it easier to pack a little more opinionated punches into your content.

2. Add Examples. When explaining a process or giving instructions, incorporate examples your audience can relate to. For example, an article for parents about bed wetting can include experiences/case studies of your own customers – or even your experiences with your own children.

3. Add Your Own Formatting & Punctuation. As a writer, your writing likely has a visual style. You may frequently incorporate the use of sub-headlines, questions to your audience, bullet points etc.

4. Add Statistics and Other Relevant Data. Show your readers more depth to a topic by including statistics and data with your content.

5. Add Quotes. People love thought-provoking quotes. Find relevant quotes to your topic and give your readers something to think about.

6. Add Links. Link to other useful information and products. Whether it’s links within the article or a recommendation at the end, go the extra mile to add value and monetization.

PLR is certainly a time-saving tool and when you find a great source of ready-made content, you definitely want to hang onto it. Of course, not all PLR providers are the same. That’s why we made a free guide for you to find great PLR content to promote your books and products. Download the free guide here (PDF).

What to Do Next: Take Your Content Marketing to the Next Level with 40% Off Our “Content Management for Traffic and Monetization” Templates.

Make it easier to make your content work for you with our Content Management for Traffic and Monetization Templates Package that includes

• Insider’s Strategy Guide with our best content marketing strategies.
• Daily, Weekly and Monthly Content Planner to keep you fully organized and on track.
• Master Content List to ensure you are maximizing all the content you publish.
• Master Affiliate Promotions List to help monetize your content.
• Master Products/Services Promotions List to help monetize your content,
• 50 Things to Blog or Post About so you never run out of ideas.

Click here to content management template package.

And, of course, use our special coupon code to get 40% off. Coupon code: EWLBLOG

You can use these templates for your own webinars are select developer or resell rights to use the templates for your clients or to sell them. The choice is yours!

Stay Up to Date with Elite Writer’s Lab

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Last month’s Elite Writer’s Lab case study was with one of our favorite bloggers and super affiliates, Lynn Terry. We talked to her about building a loyal audience who loves to buy…even if you hate selling.

Lynn is a lifestyle blogger and offered some very smart advice on:

• Where you need to put your focus to build an engaged and buying audience.
• What to do if it feels like you’re talking to yourself and no one is paying attention to your blog or social media updates.
• How to get around the obstacle of hating selling, but wanting to make money from your content.
•  

  Using product discussions to generate revenue.

By the way, we do case studies like this every month, so if you want more, join us here for just $1.

If you ever struggle with knowing what to blog about, here’s a handy tips sheet and brainstorming worksheet for you.

The best part is it works for any niche and it will have you blogging in no time.

Use the worksheet to brainstorm your topics and you’ll have tons of ideas for a long time to come.

Click here to download your blogging ideas tips worksheet (PDF)

There’s no opt-in or anything required. Just download, print and go!

What to Do Next:

Need more help with your blogging? We’ve got a great package of blog content templates (enter coupon code: EWLBLOG to save 40%) that includes:

• Insider’s Strategy Guide
• Blogging Calendar
• Weekly Blog Planning Sheet
• Blog Post Planning Template
• Content Style Checklist
• Content Types for Your Blog Checklist
• Where to Get Blog Content Ideas Checklist
• 50 Things to Blog About Checklist
• How to Get Free Content Checklist
• Recruiting and Working with Free Guest Bloggers Checklist
• Guest Blog Post Submission Guidelines Template
• Hiring and Working with Writers Checklist

Click here to grab everything and again, use coupon code: EWLBLOG to save 40%

Stay Up to Date with Elite Writer’s Lab

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Here’s a little something that will come in handy if you’re interested in starting your own affiliate program or growing your existing one. EVEN if you sell on Amazon, you can take these tips and run your own program.

See, that’s the mistake a lot of Kindle and Amazon sellers make. They rely on Amazon to take care of everything…but if you can provide your loyal affiliates with the tools they need to make sales then you’ve got it made.

So it doesn’t matter if you use Amazon, JVZoo or your own affiliate platform, this worksheet walks you through the important keys to a successful affiliate program.

Click here to get your free worksheet (PDF)

We know you’ll find it helpful!