One thing that is becoming clear is that the pandemic is changing everything. The way business has changed, along with home lives, during the pandemic is astounding. Some people say that we’ve boosted digital adaption by more than five years. It makes sense that you may need to update your pre-pandemic content strategy to take into consideration what is currently happening in the world.
Identify and Reset Your Goals
The new normal may mean that your sales are slower, or it might mean your sales are higher. It depends on your industry. Sometimes when people suffer greatly, others prosper greatly. It’s just the way things are. Look at your situation to identify what is different in your business and in your daily life. Assess those changes. Adjust your goals to be more realistic for your current content. You may even consider adjusting your marketing strategy.
Study Your Audience Deeper
When significant changes happen, it’s amazing how what you thought you knew about your audience may not be accurate now. Take some time to survey your customers and audience to find out what has changed. For example, if you marketed to teachers before the pandemic, there are many things you need to know about because so much has changed.
Refocus on Your Audience’s Needs
Once you’ve researched the new normal for your audience, you’ll want to refocus on your audience’s current needs. If things have changed, it’s imperative to create new content, products, and services that address their new problems and needs.
Let Go of COVID Fatigue
Everyone is tired of the pandemic. You don’t need to focus your content on the pandemic to be useful to them. Instead, you can simply focus on what’s new such as longer shipping times, fewer resources, or the new way of doing something, such as working from home or staying home. It doesn’t have to be a bad thing that more people are cooking at home. If you provide recipes in your foodie niche, it can be a boon for your business.
Tweak Your Processes for The New Reality
Depending on your business type, some of your processes may have changed or may need to be changed. For example, if you sell physical products, increase shipping times, and supply costs as needed. However, remember that the buyer’s income may have decreased. Note the changes in your process.
Review Your Metrics
Compare today’s metric results to the results before the pandemic (same time-frame last year) to find out how much your bottom line has been affected. Some small businesses may do better when people stay home, rather than when they leave home more often.
Think Ahead Strategically
As you plan your business, it might seem impossible, because you don’t know what to expect. Historically, most pandemics last about three years, so find out about the history and new developments. Look at what big business is planning to help you think ahead, strategically.
If you know that your community is highly affected by the pandemic, don’t ignore it. Address it in a safe way. People need someone who is level-headed to look to for honest and accurate information, as well as solutions for specific problems. If your community is more affected than others, this might be your chance to lead by example.
Your decision to modify your content strategies hinges on your specific business model, niche topic, your audience, and other factors. Your audience plays a big part in your decision because you must consider their wants, needs, and desires. If you’re frequently talking with your audience and are paying attention to your audience, you’ll know what you need to do.
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