How to Start Outsourcing

Nicole Dean is dubbed as a “Passive Income Machine”. It’s what she loves (almost as much as she loves her family, traveling around the world, and Dr. Who). Since 2004, she’s been building her business online and creating and growing income streams, training and inspiring her readers, her customers, and her affiliates to make money.

Recently, Alice and Nicole got together for a chat about creating more massive income and this is what she has to say starting outsourcing. If you missed our previous interview snippet where Nicole talks about multiplying your time and introduces the concept of outsourcing, it’s here.

Watch the video below and keep reading to know what things you can start outsourcing to start multiplying your time…

From Nicole:

Nicole says she always outsources, based on the needs of the business. For her personally, with one business, she works with a big team because there are so many moving parts to the business. With two other business, she works with just a few people. But what she wants you to get out of this, is you don’t have to go out and build a team right away. Instead, you can start small and grow your team as your business needs it.

She recommends starting with the invisible roadblocks. If you’re not consistently making money, figure out what’s stopping you and outsource that first.

If you’re struggling for 6 months to make money, you’re not doing yourself any favors and, depending on the topic or what you’re working, the window of opportunity to make money from it may disappear if it’s in a hot spot right now.

If it’s site installs, shopping carts, setting up your funnels or things like that, it’s easy to find people to help remove those obstacles for you.

If you don’t know what is standing in your way or if you don’t know if you have a profitable business, the first step would be to hire a coach or join a coaching group that can help you get there (hint: you may want to join our Elite Writer’s Lab).

If you’re already a profitable business and you want to grow that, then it will be the things keeping you from making more money. This could be things like customer support that tend to be time consuming for business owners (as Nicole and Alice talk about in the video), but a professional virtual assistant can come in, get it done quickly and the bill will be much smaller than you expected. Yet, when you do it yourself, it’s a large drain on your time and mental energy, that it keeps you focused from GROWING your business.

Thoughts from Alice and Ron:

We couldn’t agree with Nicole more on her strategy for beginning to outsource. The more you can take of your plate that keeps you from  moving forward, the faster you’re going to get to success.

There are few things to consider if you continue to do all the work yourself:

  • You’ll simply have too much to do. Doing everything means you have to focus on the day to day things that keep the business running, but usually means you have less time for strategizing and actually growing the business.
  • You’ll start to procrastinate. When you’ve got too much on your plate that you just really don’t want to do (or don’t know how to do), you tend to procrastinate and it becomes more difficult to get things done at all.

Hiring a virtual assistant with a wide skill set (there are LOTS out there) will allow you to get the help you need with those various roadblocks Nicole mentioned, so you can get to profits…and for us, even more importantly…the time freedom you deserve from having your own business.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

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You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

How to Get More Out of Your Time without Working Harder

Nicole Dean is dubbed as a “Passive Income Machine”. It’s what she loves (almost as much as she loves her family, traveling around the world, and Dr. Who). Since 2004, she’s been building her business online and creating and growing income streams, training and inspiring her readers, her customers, and her affiliates to make money.

Recently, Alice and Nicole got together for a chat about creating more massive income and this is what she has to say about multiplying your time. In other words, how to get more out of your time WITHOUT working harder.

From Nicole:

When asked how she gets the time to get everything done, she says “I find the time by multiplying the time.”

You can multiply your time and have people that are out there working for you. These can be people who you hire and need the extra income and are faster and better at the tasks you don’t want to do yourself.

It can also be affiliates who work for you that don’t actually get paid unless they make a sale. Nicole spends time motivating them because it’s an easy way to multiply her efforts. That way they’re out their creating videos, buying Facebook ads, conducting podcasts and promoting her product for her.

In short, leverage the time of others, so that you can have a bigger impact on your business.

Thoughts from Alice and Ron:

We completely agree with Nicole’s focus on outsourcing and the use of an affiliate team.

About Outsourcing: You only have so many hours in a day and if you’re focused on all the little tasks that need to get done, it’s hard to do the strategizing and planning your business needs to really grow. The more you can take off your plate (start small, so you get the hang of outsourcing effectively), the more you can focus on business growth. Other benefits include less stress and more time to do things you love….that’s a win for sure.

About Affiliates: Affiliates are very important to our businesses as well. It’s an easy way to leverage the content and promotions we’re ALREADY creating. All we do is allow our affiliates to share our awesome content we’ve made and they earn a commission when they make a sale.

Of course, developing a loyal affiliate force does take effort, time and you need to be creating content and offers that turn into revenue for them. But it’s all definitely worth it because it makes it so you can multiply the time you spend…because you’ve got multiple people promoting you.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Do You Have to Make Upsell Offers When You Sell Private Label Rights Content?

Here’s another great perspective from a private label rights content provider. After spending almost 20 years as an instructional design consultant for Fortune 500 companies, Sharyn Sheldon now uses her business and training experience to create the high-value, premium content that her customers need to shine a spotlight on their expertise and fire up their business growth.

And one of the things she focuses on is selling her content at a higher price point, which meant she ditched the low cost front end products and upsell cycle. It’s just another way of approaching selling private label content and shows there are many ways to position your business.

Here are Sharyn’s thoughts on the subject…

Sharyn says about high vs. low price points…

I started testing the waters with smaller packages and lower prices. I had upsells and people always bought the upsell offers so I knew people wanted it. That got people in and I just gradually raised my prices and tested the market to see at what price point they would be willing to pay. There are a few other people, but not many, who are charging similar rates for their content.

Sometimes buyers go to sites that sell products for say, $7. They see a bunch of information on the sales page, they get upsell after upsell and before long they get overwhelmed. They go ahead and buy but they may not use it because at that point, they’re overwhelmed. They look at it as, well, it was only $7 so I’ll get to it when I get to it.

These same people may come to my site, and occasionally they get overwhelmed there too but the difference is, if they buy it for $97 or $197 they are more likely to use it. When they use it, they see results and they’ll buy from me again.

When I get feedback that there is so much in my offer that it’s overwhelming, that means I need to make more training material and make it easier for them to use it.

I do have smaller packages that cater to a variety of groups but what I see is that the bigger packages still generally sell better. But there are the smaller ones available if that’s all someone wants.

Sharyn says about upsells…

I stopped doing upsells where you had to buy more at a higher price to make it complete because the feedback I got from my people was that they didn’t appreciate that. Instead, I use exit redirects which are sort of like downsells and I have custom thank you pages that have related recommendations and a coupon. But once they buy something at $97 or more, they’re not really ready to go spend more this early. So, I give recommendations and give them a coupon and I keep reminding them that the coupon is there when they are ready to expand on what they just purchased.

Big Picture Thoughts from Alice:

This is what worked for Sharyn and it shows there is room for all types of PLR products, catering to a wide variety of customers.

One advantage of Sharyn’s approach is that she targets a customer who is very willing to pay well for good quality content and isn’t simply hunting for a bargain. And to be honest, bargain hunting customers are the most demanding and hardest to please. Plus, when you focus on higher priced items, you need fewer customers to make as much or more profit. That has the added benefit of having a lower maintenance customer base.

However, it does go against the grain of what is typical in the market. When you charge more on the front end, it makes it difficult to get some high powered affiliates on board to promote you. Their customers are used to the bargain offers and they won’t be able to sell a higher priced offer easily, so most won’t. BUT looking back at the advantage I just stated of Sharyn’s approach, it may not matter in the long run. As more private label rights content sellers are going to a premium model, there are more eligible affiliates you can partner with.

Moral of the Story: There is space for low cost and premium priced products in the PLR market. What you choose will dictate who you market to, who will market for you and how you will market.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

Content Cash Flow

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.

The Most Important List You Can Have

In the last year, Tracy and Susanne ventured into the private label rights, or PLR, business after taking our Content Cash Flow Course. They have done some pretty amazing things with it and created a 6-figure business with what they learned.

In this interview excerpt, they talk about the value of the CUSTOMER list. And we agree 100%.

Customer Lists. At the end of the day, our most valuable business asset is our customer list. No matter what happens, these are people we have a relationship with. We know what they need, what they want, and no matter what happens, we have something to fall back on to build.

If at some point somebody decides PLR is no longer the way to go, or all of a sudden, it’s all video content — which I’m sure is somewhere we’re moving towards and we don’t need any written words anymore — we have an asset. We have something that we can work from and continue to evolve and grow this business from.

Big Picture Thoughts from Alice:

When running a PLR business, I put very little focus on building a list of opt-ins. We sell low cost products, so my focus is on getting EASY customers.

Of course, I do make free offers, but they are usually offers for free PLR packs. And once they opt-in for the free pack, they are offered a paid upsell to a bigger pack. That way, a large number of the new subscribers are turned into customers RIGHT away.

Moral of the Story: CUSTOMER lists rock.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

Content Cash Flow

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.

PLR Business Tip: Small vs. Large Launches

In the last year, Tracy and Susanne ventured into the private label rights, or PLR, business after taking our Content Cash Flow Course. They have done some pretty amazing things with it and created a 6-figure business with what they learned. In this interview excerpt, they talked about small vs. large PLR product launches.

This is useful information for you if you’re thinking about starting a PLR business, but you’re holding back because you think you need a massive package with all kinds of upsells and downsells to get started. This might change your thinking…

From Tracy and Susanne:

Pretty much from the beginning, we launched one of those small packs. In the beginning, it was every two weeks, but then we quickly graduated to every week instead of spending a month or two on creating a big pack and then you don’t know what sells and what doesn’t. All those little packs quickly add up.

They help you very quickly determine what your market wants and which niches and topics work well for you and which don’t. It also gives you a chance to try some off-the-wall ideas. I had a thought one day: “Why don’t we do a pack on bone broth?” Tracy was like, “You’re crazy. Who would buy that? What is that in the first place?”

We tried it and it ended up being one of our best-selling packs during that quarter. You would never take those chances with a big, huge pack that you have to invest a lot of time or a lot of money hiring the writers.

Some people love the big product launch models. We tried it as well and it was just stressing us out. We didn’t like it, so we’re not going to do that. Now that I’ve said that out loud, we’re probably going to do big product launches in the next month.

Big Picture Thoughts from Alice:

Now certainly we have preference coming into play here, but it just goes to show you that you do not need to massive launches to get in the game. Ultimately, if you can work up to doing large launches and get a lot of affiliates on board with you, you WILL make more money…but it clearly isn’t necessary.

And the best part is, if you get your PLR business up and running quickly and start selling small products, soon enough you’ll have a large library of content that could be bundled up into a larger launch. You’ll also have made some money that you can invest into that launch with advertising, affiliate prizes and anything else you need to make it a success.

Moral of the Story: It’s easy to start making money from your content and quickly.

What to Do Next: Get Training and Support Directly from Alice for Your PLR Business

As you may or may not know, we have a training and support program where Alice walks you through the ins and outs of getting started with a PLR business and she even reviews and promotes your first product for you, giving you that kick start you need to get your business growing.

It’s called Content Cash Flow and you can get the full details here.

Content Cash Flow

As you can imagine, the extra promotion and support Alice offers does take up a lot of time and resources, so that part of the program won’t be available at that price for much longer.

Plus, if you join now, you’ll receive instant access to the bonus training session called: How to Boost Your Earnings Per PLR Sale, that shows you how to ensure typically low cost PLR products bring an even better income for each sale you make.

If you want insider guidance and support from Alice, make sure to grab a spot now.

Why Building Online Relationship Are Important for Your Business

Here at Elite Writer’s Lab, we often stress just how important building relationships and networking is to make it as a writer and online business owner. We recently interviewed Kelly McCausey of Love People, Make Money as she is an amazing example of how focusing on creating partnerships, connecting others and building a community comes back to you tenfold.

In this interview excerpt, Kelly shares how her relationship with Alice helped shape her business and helped her grow.

From Kelly…

“I can’t even imagine what my life might look like today if I hadn’t met you back in 2002. If you hadn’t encouraged me to start my internet radio show, if you hadn’t invited me to partner with you on launching my masterminds, I just don’t know if I would have had the guts to do so many of the things that I did then and that I do now. So you know what if that relationship hadn’t existed?”

Key Take Aways:

* Working in Isolation Stunts your Progress: When you are open and actively try to meet other fellow online businesses, new opportunities and learning experiences come to you. Working online can feel lonely and relationships take time to build, but it’s so worth it.

* With Friendship, Comes Accountability: As Kelly described her friendship with Alice, you can see that Alice encouraged her to do something new with her business and through their relationship, Kelly found the courage to see that goal all the way through.

By the way, one great way to meet fellow writers and business owners, is to join us at Elite Writer’s Lab where you’ll have access to our members only support and discussion group. Details are below.

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Use This Writing Strategy to Get Attention from Influencers

Here at Elite Writer’s Lab, we often stress just how important building relationships and networking is to make it as a writer and online business owner. We recently interviewed Kelly McCausey of Love People, Make Money as she is an amazing example of how focusing on creating partnerships, connecting others and building a community comes back to you tenfold.

In this interview excerpt, Kelly shares using strategy of Content Curation to get the attention of people in authority that she can develop relationships with. It’s a perfect strategy for writers!

Watch below or keep reading for more details…

From Kelly…

“My favorite way to get started is to curate them. We admire them because they are creating great content, at least that’s why I usually admire someone, and they are a great blogger, great podcaster.

They’re creating great stuff on social media. I’ll curate them, so I will write a little post on my blog quoting them and linking to the rest of the content on their site and tell my audience why I think they are going to be interested in reading that. In linking to them, I’m showing them some support. I also of course comment on their content and let them know that I liked it so much that I shared it with my audience and then share it all over on social media and I loaded it up on MeetEdgar.com.

I’m using MeetEdgar as a way of continuing to give attention to things on social media so that it repeats every month. On MeetEdgar.com you can create a library of social posts, and then Edgar will cycle through and continue to post it according to your preferred schedule. If there is someone that I have curated a couple of times, every month or so that re-posts somewhere, whether it’s LinkedIn, Facebook, Twitter, or whatever. I continue to give it social love.

That’s my favorite first step because it’s one thing to see something on Facebook and click like or even to share it on Facebook. They may or may not ever notice that, but when you link to them from your site, some of them will get it if they have pingbacks turned on or trackbacks turned on, they will know you did it, but it depends on how busy their blogs is, but if you actually send them traffic, and promote it will and send some people over, they are way more likely to notice it.

This is what I’ve experienced a few times now, I’ve curated somebody once or twice and have given it good promotion and commented that I liked what you had to say so much that I shared this point with my audience and sent them over to read it.

Those people come back and comment on my curation and say hey thanks for sharing, when I see them do that then, boom, okay they’ve seen my face, and they’ve seen my brand. Boom, I’m back. Hopefully, I’ve friended them on Facebook and I will send them some type of message, hey thanks for the comment, I love everything you do, I hope we find some way to work together sometime.

It has totally worked to start relationships, I’ll take it even further and submit their content to BizSugar, which is a social bookmarking site specifically focused on business.”

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

How to Get High Profile Writing Clients

In an interview with Cult of Copy’s Colin Theriot, he talks about going from basically being a “nobody” writing copy for online marketers to being well known in the industry for getting results and knowing his stuff.

Here’s an excerpt where Ron talks about Colin’s brilliant strategy of finding someone with authority status and even offering to work for free, just so you can leverage that experience to get more valuable connections, clients and authority.

Key Take Aways:

* Start with One Person: Work with people who have authority status and do something meaningful for them, even if it’s volunteering and get them to do a testimonial. Name drop when appropriate about that so that other people who know who this person in authority is will now look to you to help them move up to that level.

* Focus on Results with Your Clients: Anyone can provide a simple writing service and write for the clients, but if you can deliver RESULTS that improve their business, you are much more valuable and it’s easier to build your authority. So even if you’re a ghostwriter who writes blog posts, if you can create blog posts that build traffic, build your client’s mailing list or effectively sell a product, you have a great opportunity t

How to Get the Full Interview:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

How to Get More Passive Income as a Writer and Stop Trading Your Time for Money

In an interview with Cult of Copy’s Colin Theriot, he talks about going from basically being a “nobody” writing copy for online marketers to being well known in the industry for getting results and knowing his stuff.

One of the ways he illustrated his knowledge and ability was through working hard to get a few clients results on their launches and leveraging that to get a few speaking gigs. From there, he continued to leverage those experiences for more opportunities which eventually allowed him to quit taking clients and earn more passive income from his writing and other skills.

Here’s a quick snippet from that interview on how he went from one speaking gig to many more…

Colin used his connections to get speaking engagements and spoke about topics that interested the audience, branding, copywriting, marketing and so forth.

Once speaking, he networked with more speakers and grew his public profile because there aren’t a lot of copywriters out there being public since most like to stay behind the scenes like Alice.

He says he’s one of the few copywriters that likes making a “public spectacle” of himself. Looking deep there is a story here about comfort zones and moving out of yours to move forward.

Key Takeaways:

* Reputation is the Path to More Income: Your reputation as a writer is key in boosting your business and being able to earn more money…and you can’t always wait for that reputation to build organically. Sometimes you need to be the catalyst to strategically make that happen.

* A Writer Who Lives in a Bubble Stays in a Bubble: You may be a writer, but if you want to sit at your desk and write and not talk to anyone, the route to success will be much harder and you’ll have to continue to trade hours for dollars by focusing on client work only. But if you can slowly build your network and get out of your comfort zone a bit, you’ll have more opportunities to grow your passive income and worry less about finding client work.

* Find Your Unique Offering and Turn That into Profit: That said, you don’t necessarily need to take speaking gigs to boost your reputation and find new income streams. The key here (and as Colin discusses in the interview) is to find the skills you have that others find valuable and turn that into new income streams.

How to Get the Full Interview and Access to a Huge Library of Other Expert Interviews:

If you found this tip helpful, we have the full interview available, exclusively to our Elite Writer’s Lab members and the good news is, you can join and get instant access to a huge library of content, just for writers, by clicking here.

Quick Start Success Kit
Our Exclusive Quick Start Success Kit

You’ll also have access to a huge library of other expert interviews, courses and resources for turning your writing skills into a living.  You’ll love our Quick Start Success Kit that will you publish and market your first book or information product quickly!

Secrets to Buying YouTube Views to Get to Profit

Justin Sardi joined us for his free YouTube training that will teach you how to leverage the power of video ads for profit. He covered:

  • All the basics, including types of ads, how they function and the process of setting them up
  • A unique software demo to make your ad targeting and cost-effective buying much easier.
  • A number of case studies, so you can see his successful methods in practice.
  • How to use ads effectively in any niche you’re in.

What To Do Next:

Join us for Justin’s complete “Secrets to Buying YouTube Views” FREE training. You’ll learn all the ins and outs of advertising and it’s perfect for you whether you’re new YouTube ads or a seasoned marketer.

These skills can be used for:

  • Sell books and info products
  • Sell affiliate products
  • Build a massive list
  • Profit with CPA (cost per action) offers – watch the training to learn more.
  • Or you can sell it as a service to other businesses!

Plenty of options and ways to profit from this great opportunity.

Go here for the free training – while you still can.