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Guest post by Rose Gilbert Anderson “The story – from Rapunzel to War and Peace – is one of the basic tools invented by the human mind, for the purpose of gaining understanding. There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” author ...

Guest post by Joan Mullally There are many reasons why it is important to make the most of your connections and network when you decide to start your own writing business and to grow it to meet your business goals. Your Social Networks As most people in the modern business world have realized, it is not always a ...

Guest post by Melody Spier. If you remember, last time we talked about what makes a good title. This time, we’ll walk through how to create it. Let’s jump right to it… Step 1 – Make a huge list. You know what your book is about. Start writing down words and phrases that relate to your book ...

Guest post by Melody Spier Coming up with catchy titles seems to be the hardest part for many writers. Yet, nothing is more important than a strong title. The title is the first thing that captures reader attention. If it can ‘hook’ consumers, they keep reading. If not, they move on to the next book. Ask 100 ...

Bond Halbert has some interesting advice on “I vs. You” statements in copy and it’s not what you might think. https://www.youtube.com/watch?v=icvzr1c3ySQ&feature=youtu.be How to Get the Full Interview: We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, Gary Halbert. He also told ...

Bond Halbert shares a key tip for planning your book or info product that most people get completely backward. https://youtu.be/LfLUYLjrhrI How to Get the Full Interview: We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, Gary Halbert. He also told us how ...

Here’s a tip from Bond Halbert that shows you 2 surefire ways to make it easy to edit your sales copy. https://youtu.be/EoBk4gCLLqA How to Get the Full Interview: We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, Gary Halbert. He also ...

Here’s a smart tip from Bond Halbert that helps you edit your copy to improve your writing…and boosts your reputation at the same time. https://youtu.be/-pDKJQANMoU How to Get the Full Interview: We enjoyed an hour long discussion with Bond where he talked about his unique experience growing up and being mentored by his father, legendary copywriter, ...

If you’re selling on Amazon or through another book sellers, it’s important to get contact info from your buyers, so you can sell more books, products and services. This is a very smart tip from Bond Halbert to ensure you get more email address and mailing addresses too. https://youtu.be/6WeaHvyrgEI How to Get the Full Interview: We enjoyed ...

An expert answer to the question, “How long should copy be?” from Bond Halbert, son of copywriting legend, Gary Halbert. How aware your audience is and how much you’re asking to them invest are key factors, but watch as he explains in detail. https://youtu.be/2R9RG1Hxzr8 Quick Summary There are two things that I think really make a big difference ...